Media communication: an introduction to theory and process
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Palgrave
2016
|
| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | xviii, 326 Seiten Illustrationen |
| ISBN: | 9781137428219 |
Staff View
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| adam_text | Contents
List of figures ix
Preface to the fourth edition xi
Acknowledgements xviii
Introduction: Studying media 1
—The reader in mind 1
—Study in context 1
—Terminology; friend not foe 3
—The communicators and their world 4
—Telling stories 5
—The importance of the news 5
—Not shooting the messenger 6
—Media, corporations, controversy 7
—Social media 7
—Study as exploration 7
—Constant scenarios 8
—A guide to readers 8
Chapter I; The media world: a view of the terrain TO
—Historical perspective 10
—Casting the Net, weaving the Web 11
—Mass media on the back foot 12
—Citizens alert: an end to passivity 13
—Pay walls and walled gardens 14
—Freedom at a price 15
—Invasion of the attention-snatchers 16
—Limiting liberties 17
—Truth and transparency 18
—First base 70
Chapter 2: Media in context 21
—Communication, culture, power 21
—Commonality and difference 23
—Power forms in society 24
—The apparatus of power 25
—Hegemony: an overview 27
v
Vi
Contents
—New world dysorder’ 32
—Study is part of the context 34
Chapter 3: Language in pursuit of meaning 37
—The language of transmission: the men from Bell Telephones 37
—Feedback as a fundamental of communication 40
—Interactivity and fields of experience1 40
—Key questions: Lasswelfs Five, Gerbner s Ten 41
—Reading the signs 42
—Signs assembled; iconic, indexicai, symbolic 44
—Codes: the instruments of language use 45
—Three orders of signification/meaning 47
—Toolkits of expression: paradigms and syntagms, metonyms and
metaphors 48
—All the world’s a text 50
—Discourse: the macro-text 52
Chapter A: Media purpose, media performance 56
—Propaganda, profit, influence 56
—Systems divided: public service, private ownership 59
—An end to control through scarcity 61
—Classifying media functions 62
—McQuail’s classic five 65
—Functioning by example: following Western models 67
—Functioning according to roles: canine metaphors 68
—The media as mobilisers 70
—The policing role: media as agents of order 71
—Principles of media performance 72
—Sweet dreams: objectivity, impartiality, balance 73
—Media performance and human rights 76
—Practitioners as honest brokers 77
Chapter 5; The audience for media: substance and shadow 80
—Negotiating the complexities of audience 80
—Types of audience; varied attention 81
—The pessimists of Frankfurt 82
—Uses and gratifications theory 83
—Issues of dependency 86
—The emancipatory use of media 87
—Cultivation theory 88
—The active or resistive audience 89
—Audiences and the project of self 91
—Citizens of the Web: the potential of audience 93
Contents
vii
Chapter 6: Narrative: the media as storytellers 97
—Homo Narrens: the storytelling animal 98
—Transmission mode, story mode 99
—Symbol, rhetoric, myth 100
—Narrative frames 101
—Genre, codes and character 104
—Barthes narrative codes 105
—Gender coding: action man, woman of mystery 107
—Style as signature and expression 108
—Propp s people: archetypal characters 109
—Like it is in the ads 110
—Drama on the Web 110
—Newsworthiness: fictionworthiness 112
—Bringing secret history out of the shadows 113
—News as narrative: a German experiment 114
—Closure by soundbite 114
Chapter 7: The news: gates, agendas and values 118
—The cultural orientation of news 11 8
—News as a construction 120
—Selecting the news: gatekeeping 121
—News gathering, news editing 123
—Gates in times of crisis 123
—Setting news agendas 125
—Amplification of issues 126
—Agenda, discourse and climate of opinion 128
—Levels of agenda-setting 1 30
—Agenda-setting research 1 32
—News values, newsworthiness 1 33
—Operational factors 139
—The status of source 139
—The hidden presence: ideology and the news 141
—News values and the pressures of time 143
—Television news values: the primacy of pictures 144
—Tabloid news values: people pleasing 146
—When the media become the story 148
Chapter 8: The practice of media; pressures and constraints 153
—Media communication and the ‘project of self 153
—Maletzke: a framework for analysis 154
—Journalism and its public image 165
—The dilemmas of professionalism 169
—News management and the hazards of source 1 73
—Bucking officialdom: an online route 1 76
—Uneven playing fields 1: gender imbalance 1 77
—Uneven playing fields 2: ethnic imbalance 1 82
—The Internet: portals of opportunity 1 85
Contents
viii
Chapter 9: The global arena: issues of dominance and control 189
—Information, misinformation, ‘myth-information 1 90
—Public service, corporate muscle 1 92
—The narrowing base of media ownership 1 94
—Big business opens its arms to the Internet 1 95
—The new kids on Cyberspace Boulevard 196
—Controlling the means of communication 1 97
—Global imbalances in informational and cultural exchange 205
—De-Westernising media studies 205
Chapter 10: Research as exploration and development 211
—Engaging the truth: research perspectives 212
—The benefits of research 21 3
—Research as change agent 214
—Approaches to research 215
1. Content analysis 215
2. Ethnography 218
3. Focus groups 226
4. Comparative studies 237
5. Big Data 239
6. The market and segmentation 241
7. The Internet as research source 244
—Considering the future: crucial, critical and timely questions 246
—Research with teeth: enter the regulator 247
—Research as authentication: Faffing Soldier, the picture that did not lie? 249
Chapter 11: Ever-trending: power-play, illusion, surveillance 253
—Elite control, elite discourse 254
—Convergence and alliance 257
—The retreat from regulation 260
—People power and the Internet: reality or illusion? 262
—Obstacles to empowerment 265
—A Magna Carta for the Web 269
—Practitioners and public: networks of action 272
-—Society under surveillance 276
—Censorship: the perpetual bedfellow 279
—Towards the mediapolis: a glimpse of the ideal 281
Concluding remarks 285
Bibliography 287
Glossary of terms 295
Index 315
The fourth edition of this essential text provides a complete and well-rounded introduction
to the study of media and communication in the modem world. It explores the evolution
of media and communication and surveys a full range of media theories, using these
perspectives to explain social issues and navigate the constantly shifting media landscape in
the 21st century.
The new edition reflects significant contemporary developments relevant to the field,
including the explosion of internet use, the growth of social media and major changes in the
journalism industry in recent years. StiU covering all of the key topics for introductory media
and communication courses, the text draws on current and widely-recognised examples so
that students can relate theory to their everyday experiences of media
Written in a lucid and engaging style, the chapters critically examine the role, ownership
and constraints of mecfa production, but helpfully clarify terminology and point students
towards further readfew and dtacussion tooks alone the ww. The book stands as an invaluable
StudlK, conwiunkltol cturfi«» awljnmrulkm
JaraasWMaon was formerly Senior Lecturer in Media and Course Director of the BA in
Media and Communication at the University of Greenwich and West Kent College, UK.
As well as having over 30 years of teaching and journalism experience, he was atso a
highly-regarded author of children’s novels and plays. He co-authored the Dictionary of
Medb *nd Communication Studies (201S), now in its ninth edition.
|
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| spellingShingle | Watson, James 1936-2015 Media communication an introduction to theory and process Massenmedien (DE-588)4037877-9 gnd Medien (DE-588)4169187-8 gnd Kommunikation (DE-588)4031883-7 gnd |
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| title | Media communication an introduction to theory and process |
| title_auth | Media communication an introduction to theory and process |
| title_exact_search | Media communication an introduction to theory and process |
| title_full | Media communication an introduction to theory and process James Watson |
| title_fullStr | Media communication an introduction to theory and process James Watson |
| title_full_unstemmed | Media communication an introduction to theory and process James Watson |
| title_short | Media communication |
| title_sort | media communication an introduction to theory and process |
| title_sub | an introduction to theory and process |
| topic | Massenmedien (DE-588)4037877-9 gnd Medien (DE-588)4169187-8 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Massenmedien Medien Kommunikation Einführung |
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