Hey, Whipple, squeeze this: the classic guide to creating great ads
"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world p...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2016]
|
| Ausgabe: | Fifth edition, fully updated |
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Zusammenfassung: | "The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work"... |
| Beschreibung: | Revised edition of the author's Hey Whipple squeeze this!, 2012. - Includes bibliographical references (pages 403-420) and index |
| Beschreibung: | ix, 438 pages illustrations 23 cm |
| ISBN: | 9781119164005 |
Internformat
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| 520 | |a "The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work"... | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising copy | |
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Datensatz im Suchindex
| _version_ | 1804176167965556736 |
|---|---|
| adam_text | HEY, WHIPPLE, SQUEEZE THIS
/ / / SULLIVAN, LUKE [AUTHOR]
: : : 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - OR A CROWBAR: WHAT IT TAKES TO GET INTO THE BUSINESS CHAPTER 21
MAKING SHOES VERSUS MAKING SHOE COMMERCIALS: IS THIS A GREAT BUSINESS,
OR WHAT? SUGGESTED READING NOTES BIBLIOGRAPHY ACKNOWLEDGMENTS INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Sullivan, Luke Boches, Edward |
| author_facet | Sullivan, Luke Boches, Edward |
| author_role | aut aut |
| author_sort | Sullivan, Luke |
| author_variant | l s ls e b eb |
| building | Verbundindex |
| bvnumber | BV043521420 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5825 |
| callnumber-raw | HF5825 |
| callnumber-search | HF5825 |
| callnumber-sort | HF 45825 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)969532093 (DE-599)BVBBV043521420 |
| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fifth edition, fully updated |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:27:53Z |
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| isbn | 9781119164005 |
| language | English |
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| spelling | Sullivan, Luke Verfasser aut Hey, Whipple, squeeze this the classic guide to creating great ads Luke Sullivan, Edward Boches Fifth edition, fully updated Hoboken, New Jersey Wiley [2016] ix, 438 pages illustrations 23 cm txt rdacontent n rdamedia nc rdacarrier Revised edition of the author's Hey Whipple squeeze this!, 2012. - Includes bibliographical references (pages 403-420) and index "The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work"... BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising copy BUSINESS & ECONOMICS / Advertising & Promotion Werbesprache (DE-588)4065535-0 gnd rswk-swf Kreativitätstraining (DE-588)4165555-2 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Anzeigenwerbung (DE-588)4112549-6 s Kreativitätstraining (DE-588)4165555-2 s DE-604 Boches, Edward Verfasser aut Erscheint auch als Online-Ausgabe, EPUB 978-1-119-1640-36 Erscheint auch als Online-Ausgabe, PDF 978-1-119-16402-9 http://catalogimages.wiley.com/images/db/jimages/9781119164005.jpg Cover image LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028937347&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sullivan, Luke Boches, Edward Hey, Whipple, squeeze this the classic guide to creating great ads BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising copy BUSINESS & ECONOMICS / Advertising & Promotion Werbesprache (DE-588)4065535-0 gnd Kreativitätstraining (DE-588)4165555-2 gnd Anzeigenwerbung (DE-588)4112549-6 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4165555-2 (DE-588)4112549-6 |
| title | Hey, Whipple, squeeze this the classic guide to creating great ads |
| title_auth | Hey, Whipple, squeeze this the classic guide to creating great ads |
| title_exact_search | Hey, Whipple, squeeze this the classic guide to creating great ads |
| title_full | Hey, Whipple, squeeze this the classic guide to creating great ads Luke Sullivan, Edward Boches |
| title_fullStr | Hey, Whipple, squeeze this the classic guide to creating great ads Luke Sullivan, Edward Boches |
| title_full_unstemmed | Hey, Whipple, squeeze this the classic guide to creating great ads Luke Sullivan, Edward Boches |
| title_short | Hey, Whipple, squeeze this |
| title_sort | hey whipple squeeze this the classic guide to creating great ads |
| title_sub | the classic guide to creating great ads |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising copy BUSINESS & ECONOMICS / Advertising & Promotion Werbesprache (DE-588)4065535-0 gnd Kreativitätstraining (DE-588)4165555-2 gnd Anzeigenwerbung (DE-588)4112549-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Advertising copy Werbesprache Kreativitätstraining Anzeigenwerbung |
| url | http://catalogimages.wiley.com/images/db/jimages/9781119164005.jpg http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028937347&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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