Strategic marketing: theory and application for competitive advantage
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cape Town
Oxford University Press
2016
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Beschreibung: | VIII, 392 Seiten Diagramme |
| ISBN: | 9780199044931 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043505331 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 160411s2016 |||| |||| 00||| eng d | ||
| 020 | |a 9780199044931 |9 978-0-19-904493-1 | ||
| 035 | |a (OCoLC)965625257 | ||
| 035 | |a (DE-599)BVBBV043505331 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 | ||
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a Venter, Peet |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b theory and application for competitive advantage |c Venter ; Jansen van Rensburg |
| 250 | |a 2nd edition | ||
| 264 | 1 | |a Cape Town |b Oxford University Press |c 2016 | |
| 300 | |a VIII, 392 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Jansen van Rensburg, Mari |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028921653 | ||
Datensatz im Suchindex
| _version_ | 1804176143465578496 |
|---|---|
| any_adam_object | |
| author | Venter, Peet Jansen van Rensburg, Mari |
| author_facet | Venter, Peet Jansen van Rensburg, Mari |
| author_role | aut aut |
| author_sort | Venter, Peet |
| author_variant | p v pv v r m j vrm vrmj |
| building | Verbundindex |
| bvnumber | BV043505331 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)965625257 (DE-599)BVBBV043505331 |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01161nam a2200349 c 4500</leader><controlfield tag="001">BV043505331</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160411s2016 |||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780199044931</subfield><subfield code="9">978-0-19-904493-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)965625257</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043505331</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Venter, Peet</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic marketing</subfield><subfield code="b">theory and application for competitive advantage</subfield><subfield code="c">Venter ; Jansen van Rensburg</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cape Town</subfield><subfield code="b">Oxford University Press</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 392 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jansen van Rensburg, Mari</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028921653</subfield></datafield></record></collection> |
| id | DE-604.BV043505331 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:27:30Z |
| institution | BVB |
| isbn | 9780199044931 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028921653 |
| oclc_num | 965625257 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | VIII, 392 Seiten Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Venter, Peet Verfasser aut Strategic marketing theory and application for competitive advantage Venter ; Jansen van Rensburg 2nd edition Cape Town Oxford University Press 2016 VIII, 392 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategische Planung (DE-588)4309237-8 s DE-604 Jansen van Rensburg, Mari Verfasser aut |
| spellingShingle | Venter, Peet Jansen van Rensburg, Mari Strategic marketing theory and application for competitive advantage Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4037589-4 |
| title | Strategic marketing theory and application for competitive advantage |
| title_auth | Strategic marketing theory and application for competitive advantage |
| title_exact_search | Strategic marketing theory and application for competitive advantage |
| title_full | Strategic marketing theory and application for competitive advantage Venter ; Jansen van Rensburg |
| title_fullStr | Strategic marketing theory and application for competitive advantage Venter ; Jansen van Rensburg |
| title_full_unstemmed | Strategic marketing theory and application for competitive advantage Venter ; Jansen van Rensburg |
| title_short | Strategic marketing |
| title_sort | strategic marketing theory and application for competitive advantage |
| title_sub | theory and application for competitive advantage |
| topic | Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Strategische Planung Marketing |
| work_keys_str_mv | AT venterpeet strategicmarketingtheoryandapplicationforcompetitiveadvantage AT jansenvanrensburgmari strategicmarketingtheoryandapplicationforcompetitiveadvantage |