Ethics in public relations: a guide to best practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page Limited
2016
|
| Ausgabe: | 3rd edition |
| Schriftenreihe: | PR in practice series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xviii, 174 Seiten |
| ISBN: | 9780749477264 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
List of figures x
About the author xi
About the consultant editor xii
Foreword xiii
Preface xv
part one What lies beneath 1
01 Before we begin: New profession... or one of the
oldest? 3
Public relations ethics: oxymoron? 4
A tarnished history 5
Defining our terms 7
A profession or professionalism? 9
Aspiring to professionalism 11
Measuring your professionalism quotient 11
Notes 11
02 Lies, truth and honesty: Their role in PR practice 13
An epidemic of lying 14
The ‘truth’ in public relations 14
Can you predict honesty? 16
One principle among several 18
Notes 21
03 Truth, trust and the virtue of being good 22
Truth and trust 22
The limits of organizational responsibility 23
To whom are you loyal? 24
The virtue of being ‘good’ 26
Notes 27
04 Whose rights are right? 29
Rights and responsibilities 29
When my right conflicts with yours 31
Contents
Conflicting rights in public relations 31
Notes 32
05 The trouble with rules 33
Rules rule our lives 33
Those darn deontologists 34
The real trouble with rules 35
‘Situations alter cases’ 35
Moral relativism and situations 36
The problem with situations 37
Notes 37
06 Utilitarianism: Right acts and wrong reasons 3S
What the heck is ‘utilitarianism’? 39
Motives be damned 39
Problems with Robin Hood 40
Notes 41
part two Ethics and the practitioner 43
07 Your moral development: Cultivating respect and
humility 45
R-E-S-P-E-C-T 45
Still the moral child 46
The moral child grows up 47
An ethical litmus test? 49
More than good manners: ethics and etiquette 51
Sexual harassment and respect 53
Morality and your level of competence 54
The virtue of humility 58
Notes 60
08 Codes of ethics: The good, the bad and the (almost)
ugly 61
Codes as contracts 62
Minimum standards or ideals? 62
Who needs codes, anyway? 62
A global code? 63
Relying on a personal code 64
Using personal values 66
Developing your own code 67
Notes 68
Contents
09 Conflicts of interest: Sex and other relationship
issues 69
Defining a conflict 69
Sleeping with... the enemy? 70
Practicalities before ethics 71
Outside conflicts 72
Personal relationships and ethical principles 73
Other conflict situations 73
Notes 75
10 (Very) personal ethical decisions:
Whistle-blowing and moonlighting 76
A dilemma you don’t need 76
A continuum of tattling 77
How to be a whistle-blower 78
Tattling 79
The temptations of moonlighting 79
Notes 82
part three Strategies and dilemmas 83
11 Public relations ethics and traditional media 85
Our relationship with journalists 86
Media access and ethics 88
Journalists have codes, too 88
Aspects of ethical media relations 89
Media transparency and PR ethics 90
PR ethics and the disappearing gatekeepers 91
Notes 92
12 PR ethics and social media 93
New media, new ethical dilemmas 93
Inauthentic online communication 94
Sponsored online material 96
Social media and your internal public 98
Ethics and ‘native advertising’ 99
Guidance for ethical social media engagement 100
Notes 100
Contents
13 Persuasion, propaganda and advocacy:
The ethics of influence 102
Engineering consent 103
Ethical persuasion... an oxymoron? 103
PR for biker gangs? 104
Any client, any time? 105
The advocate arises 105
The ‘right’ to PR counsel 106
Sneaky propaganda 107
A war of words 107
The pitfalls of euphemism 108
Doublespeak 108
The ‘controlled lexicon’ 109
The vocabulary of public relations 110
Persuasion by lobby 111
Transparency versus obfuscation 112
Notes 113
14 Supporting good causes : Bad ethics or bad taste? 114
‘Aware’ of the issues 114
A staple of community relations 115
Seeking a good fit 116
From good causes to good taste 118
Notes 120
15 Deceptive authorship: Ghostwriting and plagiarism 121
A PR practice 121
The unseen author 122
Crossing the line? 123
Acceptable versus unacceptable uses 125
Notes 127
part four Organizations, ethics and public
relations 129
16 Making decisions: The true reality
of everyday ethics 131
Why make a decision at all? 132
The best you can hope for 132
Ethical dilemmas: not all the same 133
Decision steps 134
Contents
Making those ethical decisions in PR 137
A case in point 139
Other approaches 140
Criteria for second-guessing 141
PR practitioners as ethical decision-makers 142
The researcher told us so 144
Notes 146
17 PR and the corporate ethics programme 147
Organizational ethics/Pr ethics:not the same thing 147
Ethics as window-dressing 148
Social responsibility defined 149
The case of the triple bottom line 150
Organizational ethics and PR 151
Notes 154
18 The future of ethical public relations:
Education and leadership 155
Why we care about an ethical future 156
Back to the classroom 156
Developing future PR leaders 160
Drawing to a conclusion 160
Notes 161
Appendix 1: For your bookshelf 162
Appendix 2: Chartered Institute of Public Relations Code of
Conduct 166
Appendix 3: Guidelines for the ethics audit 169
Index 171
The modern parameters of PR are evolving. Ongoing developments in
technology, social media and social contexts mean that the industry is changing,
and so are the ethical questions faced by practitioners in the field.
This fully updated third edition of Ethics in Relations offers a lively
exploration of the key ethical concerns present in the public relations world by
way of practical tips and guidance. In addition, the book:
* demonstrates that an individual’s sense of morality has an impact on decision
making and ethical business behaviour, and helps managers account for this in
business practice
• helps practitioners understand and react to ethical consequences In the face
of fast-moving technological advances
• explores the concept of personal ethics spilling into the professional realm in
relation to topical issues such as sexual harassment and social media
* relates underlying ethical topics such as utilitarianism and moral relativism to
everyday issues
Written by a leading academic in the field, this practical and engaging book is
a must-have for any public relations or corporate communications practitioner,
or any student seeking a framework that relates underlying ethical theories to
everyday issues.
|
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| isbn | 9780749477264 |
| language | English |
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| publishDate | 2016 |
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| series2 | PR in practice series |
| spelling | Parsons, Patricia J. Verfasser aut Ethics in public relations a guide to best practice 3rd edition London Kogan Page Limited 2016 xviii, 174 Seiten txt rdacontent n rdamedia nc rdacarrier PR in practice series Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Ethik (DE-588)4015602-3 s DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028920868&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028920868&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Ethics in public relations a guide to best practice |
| title_auth | Ethics in public relations a guide to best practice |
| title_exact_search | Ethics in public relations a guide to best practice |
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| title_sort | ethics in public relations a guide to best practice |
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