Return of the Hustle: The Art of Marketing with Music
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2016
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| Schlagworte: | |
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| Beschreibung: | Softcover reprint of the hardcover 1st edition 2016 978-1-137-58200-3 |
| Beschreibung: | 1 Online-Ressource (xi, 238 Seiten) |
| ISBN: | 9781137582027 |
| DOI: | 10.1007/978-1-137-58202-7 |
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Datensatz im Suchindex
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| adam_text | RETURN OF THE HUSTLE
/ SHEINKOP, ERIC
: 2016
ABSTRACT / INHALTSTEXT
HAS A COMMERCIAL EVER BROUGHT YOU TO TEARS? HAS A MOVIE EVER INSPIRED
YOU SO MUCH YOU CHANGE YOUR WAY OF LIFE? HAS THE SERIES FINALE OF A
TELEVISION SHOW EVER BROKEN YOUR HEART? HAS A VIDEO GAME EVER ALTERED
YOUR PERCEPTION OF REALITY? IF YOU RE LIKE MOST CONSUMERS, YOU ANSWERED
YES TO AT LEAST ONE OF THOSE QUESTIONS. WHETHER YOU REMEMBER IT OR
NOT, THE MUSIC OF THAT AD, FILM, SHOW OR GAME PROBABLY PLAYED A BIG ROLE
IN INFLUENCING YOUR EMOTIONAL RESPONSE DURING THAT EXPERIENCE. IN FACT,
MUSIC IS INCLUDED IN MEDIA SPECIFICALLY FOR THE PURPOSE OF CONNECTING
WITH AUDIENCES ON A DEEPER LEVEL THAT VISUALS ALONE CANNOT ACCESS. A
STRONG MUSIC STRATEGY IS FUNDAMENTAL TO THE SUCCESS OF TELEVISION, FILM,
BRANDS AND VIDEO GAMES. BECAUSE OF HIGHER EXPECTATIONS FOR AUDIOVISUAL
CONTENT, IT WILL TAKE MORE THAN CLEVER ANIMATION OR A CELEBRITY CAMEO TO
CONNECT WITH CONSUMERS IN AN AUTHENTIC, ORGANIC WAY.BY PROVIDING
AUDIENCES WITH A GENUINE MUSIC EXPERIENCE, WHETHER WITH AN EXCLUSIVE
SONG THROUGH AN ARTIST PARTNERSHIP OR BY FEATURING NEW MUSIC FROM AN
EMERGING BAND, YOU CAN BUILD A BOND THAT EXTENDS FAR BEYOND PRODUCT
EXPERIENCE. MUSIC TOUCHES US EMOTIONALLY IN A WAY THAT WORDS SELDOM DO.
WE FEEL IT WE REMEMBER IT. IN RETURN OF THE HUSTLE, A LEADING MUSIC AND
MARKETING INDUSTRY INSIDER DISCUSSES THE DIVERSE AUDIO TOUCHPOINTS FOR
FOUR KEY INDUSTRIES AND SHOWS HOW MARKETERS, STORYTELLERS, AND
ADVERTISERS CAN USE MUSIC TO EFFECTIVELY GUIDE AUDIENCES ALONG THE
CUSTOMER JOURNEY FROM PASSIVE CONSUMERS TO BRAND ADVOCATES. RETURN OF
THE HUSTLE PROVIDES READERS WITH A BLUEPRINT FOR MUSIC STRATEGY THAT
PROFESSIONALS AT ANY LEVEL IN ANY INDUSTRY CAN USE TO ATTRACT CONSUMERS,
IMMERSE THEM INTO THE CONTENT, AND EXTEND RELATIONSHIPS BETWEEN THEM AND
THE BRAND LONG AFTER THE COMMERCIAL ENDS OR THE CREDITS ROLL.WITH
DETAILED CASE STUDIES, EXHAUSTIVE INTERVIEWS, AND THOROUGH RESEARCH,
RETURN OF THE HUSTLE GIVES READERS THE PLAYBOOK TO USE THE MARKETING
POWER OF MUSIC TO DRIVE BUSINESS RESULTS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Sheinkop, Eric |
| author_GND | (DE-588)1049304047 |
| author_facet | Sheinkop, Eric |
| author_role | aut |
| author_sort | Sheinkop, Eric |
| author_variant | e s es |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-1-137-58202-7 |
| format | Electronic eBook |
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| id | DE-604.BV043504210 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:13:37Z |
| institution | BVB |
| isbn | 9781137582027 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028920555 |
| oclc_num | 950928345 |
| open_access_boolean | |
| owner | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xi, 238 Seiten) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Sheinkop, Eric Return of the Hustle The Art of Marketing with Music Business Marketing Market research Public relations Customer relations / Management Leadership Organization Planning Business and Management Customer Relationship Management Corporate Communication/Public Relations Market Research/Competitive Intelligence Business Strategy/Leadership Führung Wirtschaft Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd Musik (DE-588)4040802-4 gnd Musikwirtschaft (DE-588)4268614-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4133375-5 (DE-588)4065541-6 (DE-588)4040802-4 (DE-588)4268614-3 (DE-588)4037589-4 |
| title | Return of the Hustle The Art of Marketing with Music |
| title_auth | Return of the Hustle The Art of Marketing with Music |
| title_exact_search | Return of the Hustle The Art of Marketing with Music |
| title_full | Return of the Hustle The Art of Marketing with Music Eric Sheinkop |
| title_fullStr | Return of the Hustle The Art of Marketing with Music Eric Sheinkop |
| title_full_unstemmed | Return of the Hustle The Art of Marketing with Music Eric Sheinkop |
| title_short | Return of the Hustle |
| title_sort | return of the hustle the art of marketing with music |
| title_sub | The Art of Marketing with Music |
| topic | Business Marketing Market research Public relations Customer relations / Management Leadership Organization Planning Business and Management Customer Relationship Management Corporate Communication/Public Relations Market Research/Competitive Intelligence Business Strategy/Leadership Führung Wirtschaft Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd Musik (DE-588)4040802-4 gnd Musikwirtschaft (DE-588)4268614-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Marketing Market research Public relations Customer relations / Management Leadership Organization Planning Business and Management Customer Relationship Management Corporate Communication/Public Relations Market Research/Competitive Intelligence Business Strategy/Leadership Führung Wirtschaft Werbemittel Werbung Musik Musikwirtschaft |
| url | https://doi.org/10.1007/978-1-137-58202-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028920555&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sheinkoperic returnofthehustletheartofmarketingwithmusic |