Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2016
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| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXXIV, 1006 Seiten) 21 illus., 8 illus. in color |
| ISBN: | 9783319266473 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-26647-3 |
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| adam_text | CELEBRATING AMERICA’S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND
MARKETING?
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
SESSION 1.1 LUXURY AND SOCIAL COMPARISONS
SESSION 1.3 FOOD/HEALTH
SESSION 1.4 WEBSITE DESIGN STRATEGIES FOR THE E-SERVICESCAPE
SESSION 1.5 BRANDING STRATEGY
SESSION 1.7 INNOVATION IN COURSE DEVELOPMENT AND DELIVERY
SESSION 2.1 INTERNATIONAL MARKETING PART I: TALES FROM LATIN AMERICA
SESSION 2.2 FINANCIAL SERVICE MARKETING AND CONSUMPTION
SESSION 2.3 ADVERTISING AND SHOPPING INFLUENCES
SESSION 2.4 EFFECTIVE MESSAGING FOR ONLINE ADVERTISING
SESSION 2.5 BRANDING AND FIRM CAPABILITIES
SESSION 2.6 ADVERTISING RESEARCH METHODS
SESSION 2.7 THE VALIDITY AND INVALIDITY OF ASSESSMENT ALTERNATIVES
SESSION 3.1 SENSORY CUES, TOUCHING, SELF-TRACKING, AND SCANDALS!
SESSION 3.3 GLOBAL CB
SESSION 3.4 PROMOTION AND BRAND MANAGEMENT
SESSION 3.5 CHANNEL SURFING AND DISINTERMEDIATION
SESSION 3.6 CONSUMER BEHAVIOR I
SESSION 3.7 TEACHING AWARD WINNERS
SESSION 4.1 INTERNATIONAL MARKETING PART 2: TALES FROM AFRICA
SESSION 4.2 RETAIL INFLUENCES UP THE CHAIN, ACROSS THE WORLD, AND OVER
TO OTHER RETAILERS
SESSION 4.3 SELF, IDENTIFY
SESSION 4.4 MARKETING COMMUNICATIONS: A CULTURAL PERSPECTIVE
SESSION 4.4 MARKETING COMMUNICATIONS: A CULTURAL PERSPECTIVE
SESSION 4.5 DEVELOPING NEW OFFERING: THE BIG PICTURE
SESSION 4.6 CONSUMER BEHAVIOR II
SESSION 4.7 CORPORATIONS AND CSR
SESSION 5.1 INTERNATIONAL MARKETING PART 3: A GLOBAL PERSPECTIVE
SESSION 5.2 MARKET (RE)CREATION THROUGH INNOVATION AND ENTREPRENEURSHIP
SESSION 5.3 SERVICES AND CB
SESSION 5.4 BUILDING YOUR BRAND WITH SOCIAL MEDIA
SESSION 5.5 YOU DID WHAT WITH WHOM?
SESSION 5.6 ANALYSIS METHODS IN MARKETING
SESSION 5.8 ONLINE AND SOCIAL MEDIA RESEARCH METHODS
SESSION 6.1 FOOD, WINE, AND COCA-COLA@
SESSION 6.2 RETAIL STRATEGIES WITHIN AND ACROSS THE STORES AND SHOPPING
CHANNELS
SESSION 6.3 CONSUMPTION AND BRANDS
SESSION 6.4 ENGAGING AND INFLUENCING YOUR AUDIENCE THROUGH SOCIAL MEDIA
SESSION 6.5 CHANNEL INTEGRATION AND BUSINESS NETWORKS
SESSION 6.6 BRANDING AND SALES MANAGEMENT
SESSION 7.1 GAMBLING, DRINKING, FANTASIES, AND AMERICAN FOOTBALL!
SESSION 7.3 SOCIAL PERSPECTIVES
SESSION 7.4 EFFECTIVE COMMUNICATIONS IN B2B MARKETING
SESSION 7.5 PEOPLE IN SALES
SESSION 7.6 SERVICES MARKETING
SESSION 7.7 SOCIAL RESPONSIBILITY AND BUSINESS
SESSION 8.1 BRANDING OF PRODUCTS AND SERVICES
SESSION 8.2 ADVANCING THE CAUSE OF CAUSE-RELATED MARKETING
SESSION 8.3 DECISION MAKING
SESSION 8.4 SOCIAL INFLUENCE AND MARKETING COMMUNICATIONS
SESSION 8.5 EXCHANGE GOVERNANCE AND SUSTAINABILITY
SESSION 8.7 CAN MARKETING ENHANCE CONSUMER EMPOWERMENT?
SESSION 9.1 INTERNATIONAL MARKETING PART 4: LUXURY, RETAIL, AND SERVICE
VALUE
SESSION 9.3 CONSUMER BEHAVIOR MIX I
SESSION 9.4 CONSUMER BEHAVIOR PERSPECTIVES ON SOCIAL MEDIA
SESSION 9.5 THE BIG PICTURE OF SALES MANAGEMENT
SESSION 9.6 PRICE, PROMOTION, AND FEES
SESSION 9.7 THE USE AND IMPACT OF SOCIAL MEDIA IN MARKETING EDUCATION
SESSION 9.8 WEARABLE TECHNOLOGY
SESSION 10.1 INTERNATIONAL MARKETING PART 5: COMMUNICATION IN GLOBAL
ENVIRONMENT
SESSION 10.3 CONSUMER BEHAVIOR MIX II
SESSION 10.4 CO-CREATION OF VALUE IN THE DIGITAL WORLD
SESSION 10.5 SPORTS MARKETING AND FAN REACTIONS
SESSION 10.6 CONSUMER MOTIVATIONS AND VALUE IN RETAILING
SESSION 10.7 MARKETING AND THE SOCIALLY-CONSCIOUS CONSUMER INTERFACE
SESSION 11.1 SPECTATOR SPORTS, VALUE CO-CREATION, AND CONNECTEDNESS
SESSION 11.4 PROMOTION AND SOCIAL MARKETING
SESSION 11.5 VALUE CREATION IN MARKETING CHANNELS
SESSION 11.6 STORE SATISFACTION, PATRONAGE, AND CUSTOMER REFERRALS
SESSION 11.7 LEVELS OF KNOWING IN CONSUMERS, ETHICS, AND POLICY RESEARCH
SESSION 12.5 TECHNOLOGY AND PROBLEM SOLVING IN THE SELLING ENVIRONMENT
SESSION 12.6 REVIEWS, REVIEWING AND COMPARATIVE METHODS IN MARKETING
SESSION 12.7 DECISION MAKING.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
CELEBRATING AMERICA’S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND
MARKETING?
/
: 2016
ABSTRACT / INHALTSTEXT
THIS BOOK CONTAINS THE FULL PROCEEDINGS OF THE 2015 ACADEMY OF MARKETING
SCIENCE ANNUAL CONFERENCE HELD IN DENVER, COLORADO. MARKETING HAS BECOME
UBIQUITOUS: IT DOESN’T MATTER WHO YOU ARE, WHERE YOU ARE OR WHAT YOU
ARE DOING, YOU CANNOT ESCAPE IT. IN THESE TIMES OF INSTANTANEOUS NEWS,
INFORMATION AND ENTERTAINMENT, EVERYONE IS EXPOSED TO MESSAGES FROM THE
MOMENT THEY AWAKE UNTIL THE MINUTE THEY DRIFT OFF TO SLEEP. AMERICA
SPENDS THE MOST MONEY IN THE WORLD ON ADVERTISING AND OTHER MARKETING
COMMUNICATION. SO, IT COULD BE SAID THAT MARKETING IS AMERICA’S
PASTIME, AS MUCH SO AS THE CLASSICS: BASEBALL, HOT DOGS, AND APPLE PIE.
UNDER THE THEME OF “ CELEBRATING AMERICA’S PASTIMES: BASEBALL, HOT
DOGS, APPLE PIE AND MARKETING”, THIS VOLUME DISCUSSES ALL OF THE GOOD
THINGS THAT MARKETING CAN DO. SHOWCASING RESEARCH FROM ACADEMICS,
SCHOLARS AND PRACTITIONERS FROM AROUND THE WORLD, THIS VOLUME PROVIDES
INSIGHT AND STRATEGIES THAT WILL HELP MARKETERS MOVE FORWARD AND FOCUS
ON THE POSITIVE THAT MARKETING CAN PROVIDE TO CONSUMERS, STAKEHOLDERS
AND SOCIETY. FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN
INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF
PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND
PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE
ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT
DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE
PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE
ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES
DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE
ACADEMY’S FLAGSHIP JOURNALS, JOURNAL OF THE ACADEMY OF MARKETING
SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS
AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING
SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-26647-3 |
| format | Electronic Conference Proceeding eBook |
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| genre_facet | Konferenzschrift Aufsatzsammlung |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV043504083 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:52:47Z |
| institution | BVB |
| institution_GND | (DE-588)1095505564 |
| isbn | 9783319266473 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028920428 |
| oclc_num | 946145444 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (XXXIV, 1006 Seiten) 21 illus., 8 illus. in color |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
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| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4078704-7 (DE-588)1071861417 (DE-588)4143413-4 |
| title | Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference edited by Kacy K. Kim |
| title_fullStr | Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference edited by Kacy K. Kim |
| title_full_unstemmed | Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference edited by Kacy K. Kim |
| title_short | Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? |
| title_sort | celebrating america s pastimes baseball hot dogs apple pie and marketing proceedings of the 2015 academy of marketing science ams annual conference |
| title_sub | Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference |
| topic | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft USA Konferenzschrift Aufsatzsammlung |
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