Global Marketing Strategy: An Executive Digest
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Switzerland
Springer International Publishing
[2016]
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| Schriftenreihe: | Management for Professionals
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XXVII, 249 Seiten) 45 illus., 29 illus. in color |
| ISBN: | 9783319262796 |
| ISSN: | 2192-8096 |
| DOI: | 10.1007/978-3-319-26279-6 |
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Datensatz im Suchindex
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| adam_text | GLOBAL MARKETING STRATEGY
/ SCHLEGELMILCH, BODO B.
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
MARKETING: A GLOBAL DISCIPLINE
ASSESSING GLOBAL MARKET OPPORTUNITIES
ENTERING GLOBAL MARKETS
SEGMENTING TARGETING AND POSITIONING IN GLOBAL MARKETS
CREATING GLOBAL PRODUCT AND SERVICE OFFERINGS
EXTRACTING VALUE FROM GLOBAL OPERATIONS
GLOBAL SUPPLY CHAINS AND DISTRIBUTION NETWORKS
GLOBAL BRANDING AND COMMUNICATION
ORGANIZATIONAL DESIGN FOR GLOBAL MARKETING STRATEGY
GLOBAL MARKETING ETHICS AND CSR
THE FUTURE OF GLOBAL MARKETING STRATEGY
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
GLOBAL MARKETING STRATEGY
/ SCHLEGELMILCH, BODO B.
: 2016
ABSTRACT / INHALTSTEXT
THIS BOOK HAS BEEN WRITTEN FOR EXPERIENCED MANAGERS AND STUDENTS IN
POSTGRADUATE PROGRAMS, SUCH AS MBA OR SPECIALIZED MASTERS PROGRAMS. IN A
SYSTEMATIC YET CONCISE MANNER, IT ADDRESSES ALL MAJOR ISSUES COMPANIES
FACE WHEN CONDUCTING BUSINESS ACROSS NATIONAL AND CULTURAL BOUNDARIES,
INCLUDING ASSESSING AND SELECTING THE MOST PROMISING OVERSEAS MARKETS,
EVALUATING MARKET ENTRY ALTERNATIVES, EXAMINING THE FORCES THAT DRIVE
ADAPTATION VERSUS STANDARDIZATION OF THE MARKETING MIX. IT LOOKS AT THE
VARIOUS GLOBAL MARKETING CHALLENGES FROM A STRATEGIC PERSPECTIVE AND
ALSO ADDRESSES TOPICS NOT USUALLY FOUND IN INTERNATIONAL MARKETING
TEXTS, SUCH AS ALIGNING MARKETING STRATEGIES WITH GLOBAL ORGANIZATIONAL
STRUCTURES, MANAGING THE RELATIONSHIP BETWEEN NATIONAL SUBSIDIARIES,
REGIONAL HEADQUARTERS AND GLOBAL HEADQUARTERS, AS WELL AS CORPORATE
SOCIAL RESPONSIBILITY CHALLENGES, AND PERTINENT FUTURE TRENDS THAT ARE
LIKELY TO AFFECT GLOBAL BUSINESS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Schlegelmilch, Bodo B. 1955- |
| author_GND | (DE-588)123084865 |
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| author_role | aut |
| author_sort | Schlegelmilch, Bodo B. 1955- |
| author_variant | b b s bb bbs |
| building | Verbundindex |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-26279-6 |
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| id | DE-604.BV043504035 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T12:13:37Z |
| institution | BVB |
| isbn | 9783319262796 |
| issn | 2192-8096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028920380 |
| oclc_num | 946137195 |
| open_access_boolean | |
| owner | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-523 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-523 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XXVII, 249 Seiten) 45 illus., 29 illus. in color |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Schlegelmilch, Bodo B. 1955- Global Marketing Strategy An Executive Digest Business Marketing Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Führung Globalisierung Wirtschaft Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4125431-4 |
| title | Global Marketing Strategy An Executive Digest |
| title_auth | Global Marketing Strategy An Executive Digest |
| title_exact_search | Global Marketing Strategy An Executive Digest |
| title_full | Global Marketing Strategy An Executive Digest by Bodo B. Schlegelmilch |
| title_fullStr | Global Marketing Strategy An Executive Digest by Bodo B. Schlegelmilch |
| title_full_unstemmed | Global Marketing Strategy An Executive Digest by Bodo B. Schlegelmilch |
| title_short | Global Marketing Strategy |
| title_sort | global marketing strategy an executive digest |
| title_sub | An Executive Digest |
| topic | Business Marketing Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Führung Globalisierung Wirtschaft Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Business Marketing Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Führung Globalisierung Wirtschaft Marketingmanagement Strategisches Management Internationales Marketing |
| url | https://doi.org/10.1007/978-3-319-26279-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028920380&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028920380&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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