Igniting customer connections: fire up your company's growth by multiplying customer experience & engagement
"A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented m...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
2015
|
| Schlagworte: | |
| Online-Zugang: | Cover image |
| Zusammenfassung: | "A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections...and improve business results.The traditional marketing campaign...a battle for attention with a clear launch date and endpoint...no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results...and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement...from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth".. |
| Beschreibung: | Includes index |
| Beschreibung: | xv, 240 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9781118916704 |
Internformat
MARC
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| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c 2015 | |
| 264 | 4 | |c © 2015 | |
| 300 | |a xv, 240 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes index | ||
| 520 | |a "A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections...and improve business results.The traditional marketing campaign...a battle for attention with a clear launch date and endpoint...no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results...and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement...from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth".. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Customer loyalty | |
| 650 | 4 | |a BUSINESS & ECONOMICS / General | |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804176135887519744 |
|---|---|
| any_adam_object | |
| author | Frawley, Andrew |
| author_facet | Frawley, Andrew |
| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV043500849 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)969820231 (DE-599)BVBBV043500849 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043500849 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:27:23Z |
| institution | BVB |
| isbn | 9781118916704 |
| language | English |
| lccn | 014025630 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028917243 |
| oclc_num | 969820231 |
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| physical | xv, 240 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Wiley |
| record_format | marc |
| spelling | Frawley, Andrew Verfasser aut Igniting customer connections fire up your company's growth by multiplying customer experience & engagement Andy Frawley Hoboken, New Jersey Wiley 2015 © 2015 xv, 240 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index "A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections...and improve business results.The traditional marketing campaign...a battle for attention with a clear launch date and endpoint...no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results...and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement...from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth".. BUSINESS & ECONOMICS / General bisacsh Wirtschaft Customer relations Marketing Customer loyalty BUSINESS & ECONOMICS / General Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Kundenbindung (DE-588)4384508-3 s http://catalogimages.wiley.com/images/db/jimages/9781118916704.jpg Cover image |
| spellingShingle | Frawley, Andrew Igniting customer connections fire up your company's growth by multiplying customer experience & engagement BUSINESS & ECONOMICS / General bisacsh Wirtschaft Customer relations Marketing Customer loyalty BUSINESS & ECONOMICS / General Beziehungsmanagement (DE-588)4326109-7 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4384508-3 (DE-588)4236865-0 |
| title | Igniting customer connections fire up your company's growth by multiplying customer experience & engagement |
| title_auth | Igniting customer connections fire up your company's growth by multiplying customer experience & engagement |
| title_exact_search | Igniting customer connections fire up your company's growth by multiplying customer experience & engagement |
| title_full | Igniting customer connections fire up your company's growth by multiplying customer experience & engagement Andy Frawley |
| title_fullStr | Igniting customer connections fire up your company's growth by multiplying customer experience & engagement Andy Frawley |
| title_full_unstemmed | Igniting customer connections fire up your company's growth by multiplying customer experience & engagement Andy Frawley |
| title_short | Igniting customer connections |
| title_sort | igniting customer connections fire up your company s growth by multiplying customer experience engagement |
| title_sub | fire up your company's growth by multiplying customer experience & engagement |
| topic | BUSINESS & ECONOMICS / General bisacsh Wirtschaft Customer relations Marketing Customer loyalty BUSINESS & ECONOMICS / General Beziehungsmanagement (DE-588)4326109-7 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / General Wirtschaft Customer relations Marketing Customer loyalty Beziehungsmanagement Kundenbindung Kundenmanagement |
| url | http://catalogimages.wiley.com/images/db/jimages/9781118916704.jpg |
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