George Gallup in Hollywood:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Columbia University Press
[2006]
|
| Schriftenreihe: | Film and Culture Series
|
| Schlagworte: | |
| Online-Zugang: | FKE01 FLA01 UBG01 FHA01 UPA01 FAW01 FAB01 FCO01 Volltext |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher’s Web site, viewed Jan. 06, 2016) |
| Beschreibung: | 1 online resource 16 photographs |
| ISBN: | 9780231511285 |
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| 505 | 8 | |a George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues | |
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Datensatz im Suchindex
| _version_ | 1804176121061703680 |
|---|---|
| any_adam_object | |
| author | Ohmer, Susan |
| author_facet | Ohmer, Susan |
| author_role | aut |
| author_sort | Ohmer, Susan |
| author_variant | s o so |
| building | Verbundindex |
| bvnumber | BV043491977 |
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| contents | George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues |
| ctrlnum | (ZDB-23-DGG)9780231511285 (OCoLC)1165576558 (DE-599)BVBBV043491977 |
| dewey-full | 791.4307/2 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 791 - Public performances |
| dewey-raw | 791.4307/2 |
| dewey-search | 791.4307/2 |
| dewey-sort | 3791.4307 12 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Allgemeines |
| era | Geschichte 1900-2000 Geschichte gnd Geschichte 1930-1950 gnd |
| era_facet | Geschichte 1900-2000 Geschichte Geschichte 1930-1950 |
| format | Electronic eBook |
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| language | English |
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| series2 | Film and Culture Series |
| spelling | Ohmer, Susan Verfasser aut George Gallup in Hollywood Susan Ohmer New York, NY Columbia University Press [2006] © 2006 1 online resource 16 photographs txt rdacontent c rdamedia cr rdacarrier Film and Culture Series Description based on online resource; title from PDF title page (publisher’s Web site, viewed Jan. 06, 2016) George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues Gallup, George Horace 1901-1984 (DE-588)123154456 gnd rswk-swf Geschichte 1900-2000 Geschichte gnd rswk-swf Geschichte 1930-1950 gnd rswk-swf Geschichte Motion picture audiences Research United States History 20th century Film (DE-588)4017102-4 gnd rswk-swf Publikumsforschung (DE-588)4310038-7 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Film (DE-588)4017102-4 s Publikumsforschung (DE-588)4310038-7 s Geschichte 1930-1950 z 1\p DE-604 Gallup, George Horace 1901-1984 (DE-588)123154456 p Geschichte z 2\p DE-604 http://www.degruyter.com/doi/book/10.7312/ohme12132 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ohmer, Susan George Gallup in Hollywood George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues Gallup, George Horace 1901-1984 (DE-588)123154456 gnd Geschichte Motion picture audiences Research United States History 20th century Film (DE-588)4017102-4 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| subject_GND | (DE-588)123154456 (DE-588)4017102-4 (DE-588)4310038-7 (DE-588)4078704-7 |
| title | George Gallup in Hollywood |
| title_auth | George Gallup in Hollywood |
| title_exact_search | George Gallup in Hollywood |
| title_full | George Gallup in Hollywood Susan Ohmer |
| title_fullStr | George Gallup in Hollywood Susan Ohmer |
| title_full_unstemmed | George Gallup in Hollywood Susan Ohmer |
| title_short | George Gallup in Hollywood |
| title_sort | george gallup in hollywood |
| topic | Gallup, George Horace 1901-1984 (DE-588)123154456 gnd Geschichte Motion picture audiences Research United States History 20th century Film (DE-588)4017102-4 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| topic_facet | Gallup, George Horace 1901-1984 Geschichte Motion picture audiences Research United States History 20th century Film Publikumsforschung USA |
| url | http://www.degruyter.com/doi/book/10.7312/ohme12132 |
| work_keys_str_mv | AT ohmersusan georgegallupinhollywood |