Holdings: Destination Marketing

Destination Marketing: essentials

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Bibliographic Details
Main Author:	Pike, Steven (Author)
Format:	Electronic eBook
Language:	English
Published:	London and New York Routledge, Taylor & Francis Group 2016
Edition:	Second edition
Subjects:	Place marketing Tourism > Marketing Marketing Fremdenverkehrsort
Online Access:	DE-1050 DE-M347 Volltext Inhaltsverzeichnis
Physical Description:	1 Online-Ressource (xx, 344 Seiten) Illustrationen
ISBN:	9781317430919 9781315691701
DOI:	10.4324/9781315691701

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MARC


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adam_text	Titel: Destination Marketing Autor: Pike, Steven Jahr: 2016 Contents List of figures vii List of tables viii List of case studies x List of 'In practice' boxes xi List of research snapshots xii Preface xiii Acknowledgements xxi 1. The study of destination marketing 1 2. The destination marketing organisation (DMO) and destination competitiveness 25 3. The role of government in destination competitiveness 49 4. The destination marketing organisation (DMO) and social media 75 5. Governance of destination marketing organisations (DMOs) 102 6. The destination marketing organisation (DMO), meetings and events 118 7. The destination marketing organisation (DMO), disasters, crises and dark tourism 138 8. Destination marketing strategy development 162 9. Destination branding 182 10. Destination image 199 11. Destination brand positioning 224 12. Destination consumer-marketing communications 247 13. The destination marketing organisation (DMO), public relations (PR) and publicity 268 14. Destination marketing organisations (DMOs) and the travel trade 292 15. Destination marketing organisation (DMO) performance measurement 313 Index 242
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language	English
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spelling	Pike, Steven (DE-588)14182591X aut Destination Marketing essentials Steven Pike Second edition London and New York Routledge, Taylor & Francis Group 2016 1 Online-Ressource (xx, 344 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Place marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Fremdenverkehrsort (DE-588)4130979-0 gnd rswk-swf Fremdenverkehrsort (DE-588)4130979-0 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-91291-5 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-91290-8 https://doi.org/10.4324/9781315691701 Verlag URL des Erstveröffentlichers Volltext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904460&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Pike, Steven Destination Marketing essentials Place marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Fremdenverkehrsort (DE-588)4130979-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4130979-0
title	Destination Marketing essentials
title_auth	Destination Marketing essentials
title_exact_search	Destination Marketing essentials
title_full	Destination Marketing essentials Steven Pike
title_fullStr	Destination Marketing essentials Steven Pike
title_full_unstemmed	Destination Marketing essentials Steven Pike
title_short	Destination Marketing
title_sort	destination marketing essentials
title_sub	essentials
topic	Place marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Fremdenverkehrsort (DE-588)4130979-0 gnd
topic_facet	Place marketing Tourism Marketing Marketing Fremdenverkehrsort
url	https://doi.org/10.4324/9781315691701 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904460&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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