Destination Marketing: essentials
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London and New York
Routledge, Taylor & Francis Group
2016
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-M347 Volltext Inhaltsverzeichnis |
| Beschreibung: | 1 Online-Ressource (xx, 344 Seiten) Illustrationen |
| ISBN: | 9781317430919 9781315691701 |
| DOI: | 10.4324/9781315691701 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043487864 | ||
| 003 | DE-604 | ||
| 005 | 20250326 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160401s2016 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9781317430919 |c Online |9 978-1-317-43091-9 | ||
| 020 | |a 9781315691701 |c eBook |9 978-1-315-69170-1 | ||
| 024 | 7 | |a 10.4324/9781315691701 |2 doi | |
| 035 | |a (OCoLC)964581172 | ||
| 035 | |a (DE-599)BVBBV043487864 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-M347 | ||
| 050 | 0 | |a G155.A1 | |
| 084 | |a QQ 920 |0 (DE-625)142006: |2 rvk | ||
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 100 | 1 | |a Pike, Steven |0 (DE-588)14182591X |4 aut | |
| 245 | 1 | 0 | |a Destination Marketing |b essentials |c Steven Pike |
| 250 | |a Second edition | ||
| 264 | 1 | |a London and New York |b Routledge, Taylor & Francis Group |c 2016 | |
| 300 | |a 1 Online-Ressource (xx, 344 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Place marketing | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fremdenverkehrsort |0 (DE-588)4130979-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Fremdenverkehrsort |0 (DE-588)4130979-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-138-91291-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-138-91290-8 |
| 856 | 4 | 0 | |u https://doi.org/10.4324/9781315691701 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904460&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 912 | |a ZDB-7-TFC | ||
| 912 | |a ZDB-30-PQE | ||
| 912 | |a ZDB-38-EBR | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028904460 | |
| 966 | e | |u http://site.ebrary.com/lib/thdeggendorf/Doc?id=11136777 |l DE-1050 |p ZDB-38-EBR |q FHD01_EBR_Kauf |x Aggregator |3 Volltext | |
| 966 | e | |u https://doi.org/10.4324/9781315691701 |l DE-M347 |p ZDB-7-TFC |q FHM_Einzelkauf |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1827646665520054272 |
|---|---|
| adam_text |
Titel: Destination Marketing
Autor: Pike, Steven
Jahr: 2016
Contents
List of figures vii
List of tables viii
List of case studies x
List of 'In practice' boxes xi
List of research snapshots xii
Preface xiii
Acknowledgements xxi
1. The study of destination marketing 1
2. The destination marketing organisation (DMO) and destination
competitiveness 25
3. The role of government in destination competitiveness 49
4. The destination marketing organisation (DMO) and social media 75
5. Governance of destination marketing organisations (DMOs) 102
6. The destination marketing organisation (DMO), meetings and events 118
7. The destination marketing organisation (DMO), disasters, crises and
dark tourism 138
8. Destination marketing strategy development 162
9. Destination branding 182
10. Destination image 199
11. Destination brand positioning 224
12. Destination consumer-marketing communications 247
13. The destination marketing organisation (DMO), public relations (PR)
and publicity 268
14. Destination marketing organisations (DMOs) and the travel trade 292
15. Destination marketing organisation (DMO) performance measurement 313
Index 242 |
| any_adam_object | 1 |
| author | Pike, Steven |
| author_GND | (DE-588)14182591X |
| author_facet | Pike, Steven |
| author_role | aut |
| author_sort | Pike, Steven |
| author_variant | s p sp |
| building | Verbundindex |
| bvnumber | BV043487864 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G155 |
| callnumber-raw | G155.A1 |
| callnumber-search | G155.A1 |
| callnumber-sort | G 3155 A1 |
| callnumber-subject | G - General Geography |
| classification_rvk | QQ 920 QQ 960 |
| collection | ZDB-7-TFC ZDB-30-PQE ZDB-38-EBR |
| ctrlnum | (OCoLC)964581172 (DE-599)BVBBV043487864 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781315691701 |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV043487864</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20250326</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160401s2016 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317430919</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-317-43091-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315691701</subfield><subfield code="c">eBook</subfield><subfield code="9">978-1-315-69170-1</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9781315691701</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)964581172</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043487864</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">G155.A1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 920</subfield><subfield code="0">(DE-625)142006:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 960</subfield><subfield code="0">(DE-625)142015:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pike, Steven</subfield><subfield code="0">(DE-588)14182591X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Destination Marketing</subfield><subfield code="b">essentials</subfield><subfield code="c">Steven Pike</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London and New York</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xx, 344 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Place marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fremdenverkehrsort</subfield><subfield code="0">(DE-588)4130979-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Fremdenverkehrsort</subfield><subfield code="0">(DE-588)4130979-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-138-91291-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-138-91290-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9781315691701</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904460&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028904460</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/thdeggendorf/Doc?id=11136777</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="q">FHD01_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9781315691701</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">FHM_Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043487864 |
| illustrated | Illustrated |
| indexdate | 2025-03-26T09:01:24Z |
| institution | BVB |
| isbn | 9781317430919 9781315691701 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028904460 |
| oclc_num | 964581172 |
| open_access_boolean | |
| owner | DE-1050 DE-M347 |
| owner_facet | DE-1050 DE-M347 |
| physical | 1 Online-Ressource (xx, 344 Seiten) Illustrationen |
| psigel | ZDB-7-TFC ZDB-30-PQE ZDB-38-EBR ZDB-38-EBR FHD01_EBR_Kauf ZDB-7-TFC FHM_Einzelkauf |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Pike, Steven (DE-588)14182591X aut Destination Marketing essentials Steven Pike Second edition London and New York Routledge, Taylor & Francis Group 2016 1 Online-Ressource (xx, 344 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Place marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Fremdenverkehrsort (DE-588)4130979-0 gnd rswk-swf Fremdenverkehrsort (DE-588)4130979-0 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-91291-5 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-91290-8 https://doi.org/10.4324/9781315691701 Verlag URL des Erstveröffentlichers Volltext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904460&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pike, Steven Destination Marketing essentials Place marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Fremdenverkehrsort (DE-588)4130979-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4130979-0 |
| title | Destination Marketing essentials |
| title_auth | Destination Marketing essentials |
| title_exact_search | Destination Marketing essentials |
| title_full | Destination Marketing essentials Steven Pike |
| title_fullStr | Destination Marketing essentials Steven Pike |
| title_full_unstemmed | Destination Marketing essentials Steven Pike |
| title_short | Destination Marketing |
| title_sort | destination marketing essentials |
| title_sub | essentials |
| topic | Place marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Fremdenverkehrsort (DE-588)4130979-0 gnd |
| topic_facet | Place marketing Tourism Marketing Marketing Fremdenverkehrsort |
| url | https://doi.org/10.4324/9781315691701 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904460&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT pikesteven destinationmarketingessentials |