Destination Marketing: essentials
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London and New York
Routledge, Taylor & Francis Group
2016
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 FHM01 Inhaltsverzeichnis |
| Beschreibung: | 1 Online-Ressource (xx, 344 Seiten) Illustrationen |
| ISBN: | 9781317430919 9781315691701 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804176114325651456 |
|---|---|
| adam_text | Titel: Destination Marketing
Autor: Pike, Steven
Jahr: 2016
Contents
List of figures vii
List of tables viii
List of case studies x
List of In practice boxes xi
List of research snapshots xii
Preface xiii
Acknowledgements xxi
1. The study of destination marketing 1
2. The destination marketing organisation (DMO) and destination
competitiveness 25
3. The role of government in destination competitiveness 49
4. The destination marketing organisation (DMO) and social media 75
5. Governance of destination marketing organisations (DMOs) 102
6. The destination marketing organisation (DMO), meetings and events 118
7. The destination marketing organisation (DMO), disasters, crises and
dark tourism 138
8. Destination marketing strategy development 162
9. Destination branding 182
10. Destination image 199
11. Destination brand positioning 224
12. Destination consumer-marketing communications 247
13. The destination marketing organisation (DMO), public relations (PR)
and publicity 268
14. Destination marketing organisations (DMOs) and the travel trade 292
15. Destination marketing organisation (DMO) performance measurement 313
Index 242
|
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| discipline | Wirtschaftswissenschaften |
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