Consumer behavior: buying, having, and being
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Pearson
[2018]
|
| Ausgabe: | Twelfth edition, global edition |
| Schriftenreihe: | Always learning
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | 623 Seiten Illustrationen |
| ISBN: | 9781292153100 1292153105 |
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BRIEF CON
Foundations of Consumer Behavior 25
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 26
Chapter 2 Consumer and Social Well-Being 56
Section 2
Internal Influences on Consumer Behavior 95
Chapter 3 Perception 96
Chapter 4 Learning and Memory 130
Chapter 5 Motivation and Affect 172
Chapter 6 The Self: Mind, Gender, and Body 200
Chapter 7 Personality, Lifestyles, and Values 242
Choosing and Using Products 283
Chapter 8 Attitudes and Persuasive Communications 284
Chapter 9 Decision Making 334
Chapter 10 Buying, Using, and Disposing 380
Section 4
Consumers in Their Social and Cultural Settings 413
Chapter 11 Groups and Social Media 414
Chapter 12 Income and Social Class 446
Chapter 13 Subcultures 478
Chapter 14 Culture 514
3
CONTENTS
About the Author 11
New to this Edition! 13
Preface 15
Acknowledgments 21
Section 1 Foundations of
Consumer Behavior 25
Chapter 1 « Buying, Having, and Being:
An Introduction to Consumer Behavior 26
Consumer Behavior: People in the Marketplace 2 7
What Is Consumer Behavior? 28
Consumer Behavior Is a Process 29
Consumers’ Impact on Marketing Strategy 30
Consumers Are Different! How We Divide Them Up 30
Marketing’s Impact on Consumers 35
Popular Culture Is Marketing Is Popular Culture. 35
All the World's a Stage 37
What Does It Mean to Consume? 39
What Do We Need—Really? 40
The Global Always-On ” Consumer 41
The Digital Native: Living a Social [Media] Life 41
Consumer Behavior as a Field of Study 44
Where Do We Find Consumer Researchers? 44
Interdisciplinary Influences on the Study of Consumer
Behavior 45
Two Perspectives on Consumer Research 46
Should Consumer Research Have an Academic or an Applied
Focus? 48
Taking It from Here: The Plan of the Book 50
Chapter Summary 51
Key Terms 51
Review 52
Consumer Behavior Challenge 52
Case Study 53
Notes 54
Chapter 2 · Consumer and Social
Well-Being 56
Business Ethics and Consumer Rights 5 7
Needs and Wants: Do Marketers Manipulate Consumers? 58
Consumers’ Rights and Product Satisfaction 63
Market Regulation 66
Consumerism 66
Transformative Consumer Research 68
Social Marketing and Corporate Social Responsibility
(CSR) 68
Major Policy Issues Relevant to Consumer Behavior 70
Data Privacy and Identity Theft 70
Market Access 72
Sustainability and Environmental Stewardship 73
The Dark Side of Consumer Behavior 78
Consumer Terrorism 78
Addictive Consumption 79
Consumed Consumers 81
Illegal Acquisition and Product Use 82
Chapter Summary 83
Key Terms 84
Review 84
Consumer Behavior Challenge 84
Case Study 85
Notes 87
Section 1 Data Case 91
Section 2 ^ Internal Influences on
Consumer Behavior 95
Chapter 3 · Perception 96
Sensation 96
Hedonic Consumption 98
Sensory Marketing 99
The Stages of Perception 108
Stage 1: Exposure 108
Stage 2: Attention 113
Stage 3: Interpretation 117
5
6
Contents
Chapter Summary 124
Key Terms 125
Review 125
Consumer Behavior Challenge 125
Case Study 126
Motes 127
■hapter 4 « Learning and Memory 130
How Do We Learn? 130
Behavioral Learning Theories 131
Marketing Applications of Classical Conditioning
Principles 133
Marketing Applications of Instrumental Conditioning
Principles 140
Gamiflcation: The New Frontier for Learning Applications 140
Cognltive Learning Theory 142
How Do We Learn to Be Consumers? 144
Memory 150
How Our Brains Encode Information 151
Memory Systems 152
How Our Memories Store Information 152
How We Retrieve Memories When We Decide What to
Buy 156
What Makes Os Forget? 157
How We Measure Consumers' Recall of Marketing
Messages 159
Bittersweet Memories: The Marketing Power of Nostalgia 161
Chapter Summary 163
Key Terms 164
Review 164
Consumer Behavior Challenge 165
■Case Study 166
Notes 167
Chapter 5 t Motivation and Affect 172
The Motivation Process: Why Ask Why? 172
Motivational Strength 173
Motivational Direction 174
How We Classify Consumer Needs 177
Affect 180
Types of Affective Responses 180
Positive Affect 181
Negative Affect 183
How Social Media Tap into Our Emotions 185
Consumer Involvement 185
Types of Involvement 187
Chapter Summary 194
Key Terms 194
Review 194
Consumer Behavior Challenge 195
Case Study 196
Notes 197
Chapter 6 The Self: Mind, Gender,
and Body 200
The Self 200
Does the Self Exist? 201
Self Concept 201
Are We What We Buy? 205
The Extended Self 208
Embodied Cognition 210
The Digital Self 211
Gender identity 212
Sex Role Socialization 213
Gender Identity Versus Sexual Identity 214
Sex-Typed Products 215
The Body 221
Ideals of Beauty 222
Body Decoration and Mutilation 228
Chapter Summary 232
Key Terms 232
Review 233
Consumer Behavior Challenge 233
Case Study 235
Notes 236
Chapter 7 Personality, Lifestyles,
and Values 242
Personality 243
Consumer Behavior on the Couch: Freudian Theory 243
Neo-Freudian Theories 246
Trait Theory 249
Brand Personality 2 53
Lifestyles and Consumer identity 258
Product Complementarity and Co-Branding Strategies 261
Psychographics 262
Values 267
Core Values 268
How Do Values Link to Consumer Behavior? 271
Contents
7
Chapter Summary 274
XeyTerms 274
Revlew 275
CoEisumer Behavior Challenge 275
Casestudy 276
Notes 277
Sectioü 2 Data Case 280
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Attitudes and Persuasive
Communications 284
The Power of Attitudes 285
The ABC Model of Attitudes 286
Hierarchies of Effects 286
How Do We Form Attitudes? 289
All Attitudes Are. Not Created Equal 289
The Consistency Principle 290
Self-Perception Theory 291
Social Judgment Theory 292
Balance Theory 292
Attitude Models 296
Do Attitudes Predict Behavior? 298
Trying to Consume 302
Persuasion: How Do Marketers Change Attitudes? 302
Decisions, Decisions: Tactical Communications Options 303
The Elements of Communication 304
The Source 306
The Message 311
New Message Formats: The Social Media Revolution 315
Reality Engineering 317
Types of Message Appeals 319
The Source Versus the Message: Do We Sell the Steak
or the Sizzle? 322
Chapter Summaty 324
Key Terms 325
Review 326
Consumer Behavior Challenge 326
Case Study 328
Motes 329
Decision Making 334
What’s Your Problem? 335
Hyper choice 335
Self-Regdation 336
Cognitive Decision Making 339
Steps in the Cognitive Decision-Making Process 339
Neuromarketing 343
Online Decision Making 346
How Do We Put Products into Categories? 34 7
Habitual Decision Making 352
Priming and Nudging 353
Heuristics: Mental Shortcuts 354
Collective Decision Making 356
B2B Decision Making 357
How Does B2B Decision Making Compare to Consumer
Decision Making? 358
B2B E-Commerce 360
The intimate Corporation: Family Decision Making 361
How Families Decide 362
The Wife 365
The Husband 366
Chapter Summary 368
Key Terms 369
Review 370
Consumer Behavior Challenge 370
Case Study 373
Notes 375
Buying, Using, and
Disposing 380
Situational Effects on Consumer Behavior 381
The Consumption Situation 381
Temporal Factors 382
The Shopping Experience 385
E-Commerce: Clicks Versus Bricks 388
Retailing as Theater 389
In-Store, Decision Making 392
The Salesperson: A Lead Role in the Play 3 95
Ownership and the Sharing Economy 3 95
Postpurchase Satisfaction and Disposal 397
Postpurchase Satisfaction 397
Product Disposal 398
Chapter Summary 401
fey Tenns 402
Review 402
Consumer Behavior Challenge 403
Case Study 404
Notes 405
Section 3 Data Case 409
8
Contents
Section 4 * Consumers in Their
Social and Cultural Settings ip
Chapter 11 * Groups and Social
Media 414
Groups 415
Social Power 41.5
Reference Groups 416
Conformity 418
Brand Communities 420
Chapter Summary 472
Key Terms 472
Review 472
Consumer Behavior Challenge 473
Case Study 473
Notes 475
Chapter 13 » Subcultures 478
Ethnic and Racial Subcultures 479
Subcultural Stereotypes 480
Ethnicity and Acculturation 480
The “Big Three” American Ethnic Subcultures 482
Word-of-Mouth Communication 421
Buzz Building 424
Negative WOM 425
Opinion Leadership 426
How Influential Is an Opinion Leader? 42 7
Types of Opinion Leaders 427
How Do We Find Opinion Leaders? 428
T he Social Media Revolution 430
Online Social Networks and Brand Communities 432
Social Games 433
Digital Word-of-Mouth 434
Digital Opinion Leaders 437
Religious Subcultures 486
Organized Religion and Consumption 48 9
Born Again Consumers 489
Islamic Marketing 490
The Family Unit and Age Subcultures 492
Family Structure 492
Age Cohorts 495
Children: Consumers-in-Trainuig 495
Gen Y and Gen Z 496
Gen X 500
The Mature Market 500
Place-Based Subcultures 504
Chapter Summary 438
Key Terms 439
Review 439
Consumer Behavior Challenge 440
Case Study 441
Notes 442
Chapter Summary 505
Key Terms 506
Review 566
Consumer Behavior Challenge 506
Case Study 508
Notes 510
Chapter 12 « Income and Social
Class 446
Income and Consumer Identity 447
To Spend or Not to Spend, That Is the Question 447
Income-Based Marketing 451
Social Class and Consumer Identity 454
Pick a Pecking Order 455
Income versus Social Class 457
How Do We Measure Social Class? 457
Social Class Around the World 459
Status Symbols and Social Capital 462
“What Do You Use That Fork For?” Taste Cultures, Codes, and
Cultural Capital 462
Social and Cultural Capital 465
Online Social Capital 466
Status Symbols 467
Chapter 14 * Culture 514
Cultural Systems 515
Cultural Systems 515
The Yin and Yang of Marketing and Culture 516
Cultural Movement 516
High and Low Culture 519
Cultural Formulae 520
Cultural Stories and Ceremonies 521
Myths 522
Rituals 523
Sacred and Profane Consumption 533
Sacralization 533
Domains of Sacred Consumption 534
From Sacred to Profane, and Back Again 5 36
The Diffusion of Innovations 537
How Do We Decide to Adopt an Innovation? 537
Contents
9
Behavioral Demands of Innovations 539
What Determines 1fan Innovation Will Diffuser 5 39
The Fashion System 540
Behavioral Science. Perspectives on Fashion 541
Cycles of Fashion Adoption 5 44
Global Consumer Culture 546
It’s a BRAND-New World 547
Adopt a Standardized Strategy 549
Adopt a Localized Strategy 549
Does Global Marketing Work? 551
Chapter Summary 552
Key Terms 554
Review 554
Consumer Behavior Challenge 555
Case Study 556
Notes 557
Section 4 Data Case 562
Appendix I: Sources of Secondary Data 566
Appendix II: Career in Consumer Research 569
Glossary 571
Index 587 |
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| spellingShingle | Solomon, Michael R. 1956- Consumer behavior buying, having, and being Europäische Union (DE-588)5098525-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
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| title | Consumer behavior buying, having, and being |
| title_auth | Consumer behavior buying, having, and being |
| title_exact_search | Consumer behavior buying, having, and being |
| title_full | Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University) |
| title_fullStr | Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University) |
| title_full_unstemmed | Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University) |
| title_short | Consumer behavior |
| title_sort | consumer behavior buying having and being |
| title_sub | buying, having, and being |
| topic | Europäische Union (DE-588)5098525-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QW 300 S689 C7(12) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |