International marketing:
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGrawHill Education
[2016]
|
| Edition: | seventeenth edition, McGraw-Hill Education international edition |
| Subjects: | |
| Physical Description: | XXXV, 662 Seiten Illustrationen |
| ISBN: | 9781259253065 1259253066 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043457674 | ||
| 003 | DE-604 | ||
| 005 | 20161205 | ||
| 007 | t | ||
| 008 | 160314s2016 a||| |||| 00||| eng d | ||
| 020 | |a 9781259253065 |9 978-1-259-25306-5 | ||
| 020 | |a 1259253066 |9 1-259-25306-6 | ||
| 035 | |a (OCoLC)951089818 | ||
| 035 | |a (DE-599)BVBBV043457674 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-1043 |a DE-19 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/4 |2 22 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University |
| 250 | |a seventeenth edition, McGraw-Hill Education international edition | ||
| 264 | 1 | |a New York, NY |b McGrawHill Education |c [2016] | |
| 300 | |a XXXV, 662 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Cateora, Philip R. |4 aut | |
| 700 | 1 | |a Gilly, Mary C. |4 aut | |
| 700 | 1 | |a Graham, John L. |4 aut | |
| 700 | 1 | |a Money, R. Bruce |0 (DE-588)171562380 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028874963 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804176068971593728 |
|---|---|
| any_adam_object | |
| author | Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce |
| author_GND | (DE-588)171562380 |
| author_facet | Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce |
| author_role | aut aut aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc m c g mc mcg j l g jl jlg r b m rb rbm |
| building | Verbundindex |
| bvnumber | BV043457674 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)951089818 (DE-599)BVBBV043457674 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | seventeenth edition, McGraw-Hill Education international edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01947nam a2200493 c 4500</leader><controlfield tag="001">BV043457674</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20161205 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160314s2016 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781259253065</subfield><subfield code="9">978-1-259-25306-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1259253066</subfield><subfield code="9">1-259-25306-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)951089818</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043457674</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing</subfield><subfield code="c">Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">seventeenth edition, McGraw-Hill Education international edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">McGrawHill Education</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXV, 662 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business enterprises</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cateora, Philip R.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gilly, Mary C.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Graham, John L.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Money, R. Bruce</subfield><subfield code="0">(DE-588)171562380</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028874963</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV043457674 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:26:19Z |
| institution | BVB |
| isbn | 9781259253065 1259253066 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028874963 |
| oclc_num | 951089818 |
| open_access_boolean | |
| owner | DE-1050 DE-1043 DE-19 DE-BY-UBM |
| owner_facet | DE-1050 DE-1043 DE-19 DE-BY-UBM |
| physical | XXXV, 662 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | McGrawHill Education |
| record_format | marc |
| spelling | International marketing Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University seventeenth edition, McGraw-Hill Education international edition New York, NY McGrawHill Education [2016] XXXV, 662 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Cateora, Philip R. aut Gilly, Mary C. aut Graham, John L. aut Money, R. Bruce (DE-588)171562380 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce International marketing Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University |
| title_fullStr | International marketing Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University |
| title_full_unstemmed | International marketing Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing AT moneyrbruce internationalmarketing |