International marketing:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGrawHill Education
[2016]
|
| Ausgabe: | seventeenth edition, McGraw-Hill Education international edition |
| Schlagworte: | |
| Beschreibung: | XXXV, 662 Seiten Illustrationen |
| ISBN: | 9781259253065 1259253066 |
Internformat
MARC
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| 020 | |a 1259253066 |9 1-259-25306-6 | ||
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| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University |
| 250 | |a seventeenth edition, McGraw-Hill Education international edition | ||
| 264 | 1 | |a New York, NY |b McGrawHill Education |c [2016] | |
| 300 | |a XXXV, 662 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Cateora, Philip R. |4 aut | |
| 700 | 1 | |a Gilly, Mary C. |4 aut | |
| 700 | 1 | |a Graham, John L. |4 aut | |
| 700 | 1 | |a Money, R. Bruce |0 (DE-588)171562380 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804176068971593728 |
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| any_adam_object | |
| author | Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce |
| author_GND | (DE-588)171562380 |
| author_facet | Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce |
| author_role | aut aut aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc m c g mc mcg j l g jl jlg r b m rb rbm |
| building | Verbundindex |
| bvnumber | BV043457674 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)951089818 (DE-599)BVBBV043457674 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | seventeenth edition, McGraw-Hill Education international edition |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV043457674 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:26:19Z |
| institution | BVB |
| isbn | 9781259253065 1259253066 |
| language | English |
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| physical | XXXV, 662 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | McGrawHill Education |
| record_format | marc |
| spelling | International marketing Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University seventeenth edition, McGraw-Hill Education international edition New York, NY McGrawHill Education [2016] XXXV, 662 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Cateora, Philip R. aut Gilly, Mary C. aut Graham, John L. aut Money, R. Bruce (DE-588)171562380 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce International marketing Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University |
| title_fullStr | International marketing Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University |
| title_full_unstemmed | International marketing Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing Marketing Lehrbuch |
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