Cateora, P. R., Gilly, M. C., Graham, J. L., & Money, R. B. (2016). International marketing (seventeenth edition, McGraw-Hill Education international edition.). McGrawHill Education.
Chicago-Zitierstil (17. Ausg.)Cateora, Philip R., Mary C. Gilly, John L. Graham, und R. Bruce Money. International Marketing. seventeenth edition, McGraw-Hill Education international edition. New York, NY: McGrawHill Education, 2016.
MLA-Zitierstil (9. Ausg.)Cateora, Philip R., et al. International Marketing. seventeenth edition, McGraw-Hill Education international edition. McGrawHill Education, 2016.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.