Fundamentals of Strategic Management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stuttgart
Schäffer-Poeschel
2015
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Online-Zugang: | DE-2070s Inhaltsverzeichnis |
| Beschreibung: | 1 Online-Ressource (527 Seiten) |
| ISBN: | 9783791032856 3791032852 |
Internformat
MARC
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Datensatz im Suchindex
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T
ABLE OF CONTENTS
PREFACE
.
Y
1 STRATEGIE MANAGEMENT FOUNDATIONS
.
1
1.1 WHAT IS
STRATEGY?.
1
1.1.1 ORIGINS AND VIEWS OF
STRATEGY. 3
1.1.1.1 ROOTS OF STRATEGY
.
4
1.1.1.2 ' BUSINESS VIEWS OF STRATEGY: THE 5 P
'S
.
6
1.1.2 UNDERSTANDING STRATEGY WITH SIX PRINCIPLES
.
7
1.1.2.1 QUEST FOR COMPETITIVE
ADVANTAGE. 8
1.1.2.2 FIT OF MARKETS AND
RESOURCES.
10
1.1.2.3 BEING DIFFERENT AND MAKING CHOICES
. 14
1.1.2.4 PATH TO A DESTINATION
.
18
1.1.2.5 CONSISTENCY IN BEHAVIOR
.
21
1.1.2.6 MULTIPLE LEVEL AND THEME ALIGNMENT
.
22
1.1.3 MEASURING COMPETITIVE ADVANTAGE AND COMPANY PERFORMANCE
_
26
1.1.3.1 ECONOMIC VALUE
.
26
1.1.3.2 ACCOUNTING PERFORMANCE
(PROFITABILITY). 28
1.1.3.3 ECONOMIC PERFORMANCE AND SHAREHOLDER VALUE
.
32
1.1.3.4 CORPORATE SUSTAINABILITY PERFORMANCE
.
33
1.2 S TRATEGIC DECISION M
AKING
.
38
1.2.1 FOUNDATIONS OF DECISION MAKING
. 38
1.2.1.1 RATIONAL
MODEL.
38
1.2.1.2 BOUNDED RATIONALITY
.
39
1.2.1.3
INTUITION.
40
1.2.2 STRATEGIC DECISION
SITUATIONS.
42
1.2.2.1 CHARACTERISTICS OF STRATEGIC DECISION
SITUATIONS. 42
1.2.2.2 DEALING WITH STRATEGIC DECISION SITUATIONS
. 44
1.2.2.3 COGNITIVE BIASES AND HOWTO COUNTER THEM
.
45
1.3 WHAT IS STRATEGIC
MANAGEMENT?. 48
1.3.1 EVOLUTION OF STRATEGIC
MANAGEMENT. 49
1.3.2 SCHOOLS OF THOUGHT AND PARADIGMS IN STRATEGIC MANAGEMENT.
52
1.3.3 THE WHEEL OF STRATEGY FRAMEWORK
.
.
.
56
1.3.3.1 STRATEGY
PROCESS.
58
1.3.3.2 STRUCTURE AND CORPORATE CULTURE
. 59
1.3.3.3 STRATEGIC
LEADERSHIP.
61
1.3.4 MAKING STRATEGIC MANAGEMENT EFFECTIVE
.
64
1.4 SUMMARY
.
66
P
ARTI:
DEVELOPING STRATEGIES: STRATEGIE ANALYSIS, IDEATION, AND CHOICE
2 STRATEGIE ANALYSIS
.
71
2.1 UNDERSTANDING THE INITIAL STRATEGIE SITUATION
.
71
2.1.1 THE COMPANY AND ITS
STAKEHOLDERS. 72
2.1.2 DEVELOPING A STRATEGIE ANALYSIS FRAMEWORK
.
76
2.2 EXTERNAL STRATEGIC
ANALYSIS.
78
2.2.1
MACROENVIRONMENT.
78
2.2.2
INDUSTRY.
86
2.2.2.1 DEFINING THE RELEVANT MARKET
.
87
2.2.2.2 INDUSTRY PROFITABILITY ANALYSIS AND COMPETITIVE FORCES
.
90
2.2.3 COMPETITIVE A
RENA.
97
2.2.3.1 MARKETS AND CUSTOMERS
.
97
2.2.3.2 COMPETITORS AND STRATEGIC GROUPS
.-
. YY4
2.2.3.3 OTHER EXTERNAL STAKEHOLDERS
. H
2
2.3 INTERNAL STRATEGIC ANALYSIS
.
.
.
113
2.3.1 ANALYZING RESOURCES, CAPABILITIES, AND COMPETENCIES
.
114
2.3.1.1 STRENGTHS AND WEAKNESSES PROFILE
.
.
115
2.3.1.2 VALUE CHAIN ANALYSIS
.
117
2.3.1.3
7-S-MODEL.
120
2.3.1.4 ADDITIONAL METHODS FOR INTERNAL STRATEGIC
ANALYSIS. 121
2.3.2 IDENTIFYING CORE COMPETENCIES
.-
.
122
2.4 CONSOLIDATING STRATEGIC KEY
INSIGHTS. 126
2.4.1 SWOT-BASED STRATEGIC ANALYSIS SUMMARY
.
126
2.4.2 PORTFOLIO-BASED SITUATION ASSESSMENT
.
130
2.4.3 FOCAL POINTS FOR STRATEGY FORMULATION
.
140
2.5 SUMMARY . 142
3 STRATEGY
FORMULATION.
145
3.1 STRATEGIC GUIDEPOSTS
.
145
3.1.1
VISION.
147
3.1.2
MISSION.
I
52
3.1.3 VALUES
.
I53
3.2 CORPORATE
STRATEGY.
158
3.2.1 CORPORATE
PARENTING.
161
3.2.2 SCOPE OF
BUSINESS.
I
65
3.2.2.1 GENERAL DIRECTIONAL
STRATEGIES.
165
3.2.2.2 DIVERSIFICATION STRATEGIES
.
167
3.2.2.3 VERTICAL INTEGRATION
STRATEGIES.
174
3.3 INTERNATIONAL
STRATEGY.
178
3.3.1 INTERNATIONAL BUSINESS EXPANSION
.
178
3.3.1.1 WHETHER TO GO: INTERNATIONALIZATION MOTIVES
.
178
3.3.1.2 WHERE TO GO: COUNTRY MARKET
SELECTION. 181
3.3.1.3 HOWTO GO: ENTRY AND GO-TO-MARKET
STRATEGY. 188
3
.3.2 TRANSNATIONAL MANAGEMENT
.
193
3.3.2.1 STRATEGY POSTURES IN MULTINATIONAL CORPORATIONS
.
193
3.3.2.2 TRANSNATIONAL STRATEGIES
.
196
3.4 BUSINESS
STRATEGY.
200
3.4.1 INTENSIVE GROWTH
STRATEGIES.
201
3.4.1.1 MARKET
PENETRATION.
202
3.4.1.2 PRODUCT
DEVELOPMENT.
202
3.4.1.3 MARKET DEVELOPMENT
.
204
3.4.2 . GENERIC COMPETITIVE STRATEGIES
. 205
3.4.2.1 BEST
PRODUCT.
207
3.4.2.2
BOCK-IN.
213
3.4.2.3 COMPLETE CUSTOMER SOLUTION
. 215
3.4.3 BREAKING OUT OF TRADITIONAL COMPETITION
.
217
3.4.3.1 COOPERATIVE
STRATEGIES.
217
3.4.3.2 BLUE OCEAN STRATEGIES
.
219
3.4.4 BUSINESS
MODELS.
220
3.4.4.1 BUSINESS MODEL
FRAMEWORKS.
224
3.4.4.2 KEY BUILDING BLOCKS OF A BUSINESS MODEL
.
227
3.4.4.3 BUSINESS MODEL
INNOVATION.
232
3.4.4.4 BUSINESS MODEL PATTERNS
.
236
3.4.4.5 SUSTAINABLE BUSINESS
MODELS. 244
3.4.4.6 BENEFITS AND PITFALLS FOR THE BUSINESS MODEL
APPROACH. 249
3.5 STRATEGY OPTION EVALUATION AND CHOICE
.
253
3.5.1 KEY CRITERIA FOR EVALUATING STRATEGY OPTIONS
.
253
3.5.1.1
PLAUSIBILITY.
254
3.5.1.2 CONSISTENCY
.
255
3.5.1.3 PERFORMANCE
IMPACT.
256
3.5.1.4 BUSINESS
RISK.
260
3.5.1.5 STAKEHOLDER COMPATIBILITY
.
.
262
3.5.1.6 INTERNAL READINESS
.
264
3.5.2 STRATEGIC CHOICE-SELECTING STRATEGY OPTIONS
.
265
3.6 SUMMARY
.
266
PART II:
BRINGING IT INTO REALITY: FROM STRATEGY TO ACTION AND CONTROL
4 STRATEGY EXECUTION
.
271
4.1 MAKING STRATEGIES HAPPEN: BARRIERS AND
DRIVERS. 271
4.1.1 BARRIERS TO STRATEGY
EXECUTION. 273
4.1.2 STRATEGY EXECUTION
EXCELLENCE.
275
4.2 ORGANIZATIONAL DESIGN
.
280
4.2.1 CULTURE-HOW THINGS ARE DONE AROUND H
ERE. 281
4.2.1.1 KEY DIMENSIONS FOR ANALYZING ORGANIZATIONAL CULTURE
.
285
4
.2.1.2 INTEGRATING STRATEGY AND
CULTURE. 290
4.2.2 STRUCTURE-THE MANAGERIAL UNDERPINNING
.
294
4.2.2.1 ORGANIZATIONAL STRUCTURE
.
299
4.2.2.2 BUSINESS PROCESSES
.
306
4.2.2.3 MANAGERIAL SYSTEMS
.
318
4.2.2.4 INTEGRATING STRATEGY AND
STRUCTURE. 336
4.3 STRATEGY EXECUTION
SYSTEM.
343
4.3.1 DEVELOPING A STRATEGY EXECUTION SYSTEM
.
345
4.3.2 DESCRIBE
STRATEGY.
353
4.3.2.1 DERIVING STRATEGIC GOALS
.
354
4.3.2.2 DEVELOPING A STRATEGY MAP
.
366
4.3.2.3 BENEFITS AND PITFALLS OF STRATEGY MAPPING
.
371
4.3.3 CASCADE AND ALIGN STRATEGY
.
. 376
4.3.3.1 APPLYING STRATEGIC
THEMES.
377
4.3.3.2 IDENTIFYING STRATEGY ALIGNMENT NEEDS
.
380
4.3.3.3 SEQUENCING GOALS, METRICS AND
ACTIONS. 383
4.3.3.4 SETTING CASCADING PATHS
.
.
.
334
4.3.3.5 CHOOSING CASCADING METHODS
.
385
4.3.3.6 ALIGNING VERTICALLY AND
HORIZONTALLY. 390
4.3.3.7 BENEFITS AND PITFALLS OF STRATEGY ALIGNMENT
.
390
4.3.4 MAKE STRATEGY MEASURABLE
.
.
. 393
4.3.4.1 DEVELOPING A BALANCED
SCORECARD. 394
4.3.4.2 SETTING TARGETS.
.
393
4.3.4.3 YYENEFITS AND PITFALLS OF MEASURING
STRATEGY. 401
4.3.5 PLAN STRATEGIC ACTIONS
.
404
4.3.5.1 DEVELOPING AND PRIORITIZING STRATEGIC
ACTIONS. 404
4.3.5.2 REFINING AND ALIGNING STRATEGIC
ACTIONS. 406
4.3.5.3 BENEFITS AND PITFALLS OF STRATEGIC ACTION PLANNING
.
409
4.3.6 ALIGN ORGANIZATION TO STRATEGY
.
.
. 410
4.3.6.1
RESOURCES.
41I
4.3.6.2
PEOPLE.
418
4.3.6.3 MANAGEMENT INFORMATION
. 429
4.3.6.4 BENEFITS AND PITFALLS OF ORGANIZATIONAL
ALIGNMENT. 437
4.3.7 EXECUTE AND CONTROL STRATEGY
.
439
4.3.7.1 CONTROL EXECUTION: STRATEGIC PERFORMANCE REVIEWS
.
440
4.3.7.2 CONTROL ASSUMPTIONS AND OBSERVE ENVIRONMENT
. 448
4.3.7.3 TEST AND ADAPT STRATEGY
.
45YY
4.3.7.4 BENEFITS AND PITFALLS OF STRATEGIC
CONTROL. 454
4.4 SUMMARY
.
455
APPENDIX: STRATEGY WORKOUT AND REVIEW QUESTIONS
.
459
STRATEGY WORKOUT
.
45
G
KICK-OFF.459
FIRM
SELECTION.
459
CO
MPANY
BACKGROUND.
46O
BRIEF STRATEGY
REVIEW.
46O
STAKEHOLDERS AND STRATEGIC ANALYSIS FRAMEWORK
.
460
EXTERNAL STRATEGIC
ANALYSIS.
46I
INTERNAL STRATEGIC
ANALYSIS.
46I
CONSOLIDATION OF THE INITIAL STRATEGIC SITUATION
.
462
STRATEGIC
GUIDEPOSTS.
462
CORPORATE
STRATEGY.
453
INTERNATIONAL
STRATEGY.
453
BUSINESS
STRATEGY.
454
STRATEGY OPTION EVALUATION AND
CHOICE.
465
ORGANIZATIONAL
DESIGN.
455
DESCRIBE THE
STRATEGY.
455
CASCADE AND ALIGN THE
STRATEGY.
466
MAKE STRATEGY
MEASURABLE.
467
PLAN STRATEGIC
ACTIONS.
457
ALIGN ORGANIZATION TO STRATEGY
.
468
EXECUTE AND CONTROL STRATEGY
.
468
REVIEW
QUESTIONS.
469
REFERENCES
.
477
INDEX
.
503 |
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| spelling | Wunder, Thomas Verfasser aut Fundamentals of Strategic Management Thomas Wunder 1. Auflage 201509 Stuttgart Schäffer-Poeschel 2015 1 Online-Ressource (527 Seiten) txt rdacontent c rdamedia cr rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Strategisches Management (DE-588)4124261-0 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028864492&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Fundamentals of Strategic Management |
| title_auth | Fundamentals of Strategic Management |
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