Customer engagement: contemporary issues and challenges
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2016
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xviii, 296 Seiten Illustrationen |
| ISBN: | 9781138847385 |
Internformat
MARC
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| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2016 | |
| 300 | |a xviii, 296 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Kundenbetreuung |0 (DE-588)4297543-8 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Brodie, Roderick J. |0 (DE-588)170071669 |4 edt | |
| 700 | 1 | |a Hollebeek, Linda D. |4 edt | |
| 700 | 1 | |a Conduit, Jodie |0 (DE-588)1103055771 |4 edt | |
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Datensatz im Suchindex
| _version_ | 1804176015661989888 |
|---|---|
| adam_text | Contents
List of figures vili
List of tables ix
List of contributors x
Preface by Roderick J. Brodie Linda D. Hollebeek
and Jodie Conduit xiii
PARTI
Engagement conceptualisations 1
1 Customer engagement behaviours and value co-creation 3
MATTHEW ALEXANDER AND ELINA JAAKKOLA
2 Economic outcomes of customer engagement:
emerging findings, contemporary theoretical
perspectives, and future challenges 21
SANDER F. M. BECKERS, JENNY VAN DOORN AND
PETER C. VERHOEF
3 Partner engagement: a perspective on B2B engagement 53
SHIRI D. VIVEK, VIVER DALELA AND SHARON E. BEATTY
4 Exploring customer engagement: a multi stakeholder
perspective 67
LINDA D. HOLLEBEEK
PART II
Engagement, interactivity, social media and technology 83
5 Creating brand engagement on digital, social
and mobile media 85
EDWARD C. MALTHOUSE, BOBBY J. CALDER AND
MARK VANDENBOSCH
vi Contents
6 Social media engagement: a construct of positively
and negatively valenced engagement behaviours 102
REBECCA DOLAN, JODIE CONDUIT AND JOHN FAHY
7 Nature and purpose of engagement platforms 124
CHRISTOPH F. B RE I DB AC H AND RODERICK J. BRODIE
8 Customer engagement in technolog}7“based and
high-contact interfaces 137
KATRIEN VE RLE Y K AND ARNE DE KEYSER
9 Website engagement 152
ANTONIO HYDER AND ENRIQUE BIGNÈ
PART III
Managerial applications of engagement 169
10 Strategic drivers of customer and employee
engagement: practical applications 171
CHRISTOPHER ROBERTS, FRANK ALBERT
AND CARISSA ROBERTS
11 Customer engagement with a service offering:
a framework for complex services 193
SYLVIA NG, CAROLIN PLEWA AND JILLIAN C. SWEENEY
12 Brand co-creation through social actor engagement 211
KAMER YUKSEL, DAVID BALLANTYNE AND
SERGIO RIGGEMANN
13 Extending the tourism experience: the role of
customer engagement 236
KEVIN KAM FUNG SO, CERIDYWN KING AND
BEVERLEY SPARKS
PART IV
Emerging customer engagement contexts 255 14
14 Developing a spectrum of positive to negative
citizen engagement 257
JANA LAY-HWA BOWDEN, VILMA LUOMA-AHO
AND KAY NAUMANN
Contents vii
15 Negative customer brand engagement: an overview
of conceptual and blog֊ based findings
BILJANA JURIC, SANDRA D. SMITH AND GEORGE WILKS
Index
278
295
|
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| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| isbn | 9781138847385 |
| language | English |
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| spelling | Customer engagement contemporary issues and challenges edited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit London Routledge, Taylor & Francis Group 2016 xviii, 296 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Consumer behavior Customer relations Marketing research Kundenbetreuung (DE-588)4297543-8 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Social Media (DE-588)4639271-3 s Kundenbetreuung (DE-588)4297543-8 s DE-604 Brodie, Roderick J. (DE-588)170071669 edt Hollebeek, Linda D. edt Conduit, Jodie (DE-588)1103055771 edt Erscheint auch als Online-Ausgabe 978-1-315-72518-5 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028839734&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Customer engagement contemporary issues and challenges Consumer behavior Customer relations Marketing research Kundenbetreuung (DE-588)4297543-8 gnd Social Media (DE-588)4639271-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4297543-8 (DE-588)4639271-3 (DE-588)4062644-1 |
| title | Customer engagement contemporary issues and challenges |
| title_auth | Customer engagement contemporary issues and challenges |
| title_exact_search | Customer engagement contemporary issues and challenges |
| title_full | Customer engagement contemporary issues and challenges edited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit |
| title_fullStr | Customer engagement contemporary issues and challenges edited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit |
| title_full_unstemmed | Customer engagement contemporary issues and challenges edited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit |
| title_short | Customer engagement |
| title_sort | customer engagement contemporary issues and challenges |
| title_sub | contemporary issues and challenges |
| topic | Consumer behavior Customer relations Marketing research Kundenbetreuung (DE-588)4297543-8 gnd Social Media (DE-588)4639271-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumer behavior Customer relations Marketing research Kundenbetreuung Social Media Verbraucherverhalten |
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