Special section on co-management of purchasing and marketing:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Elsevier
January 2016
|
| Schriftenreihe: | Industrial marketing management
volume 52 |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 174 Seiten Diagramme |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | CONTENTS
Letter from the co-editors-in-chief
Peter J. LaPlaca and Adam Lindgreen
Special Section on
Co-Management of
Purchasing and Marketing;
Guest Edited by
Adam Lindgreen, Rob Angell
and Adriana Campelo
Introduction to the special issue on Co-management of
Purchasing and Marketing
Adam Lindgreen, Adriana Campelo, and Rob Angell
The impact of competition and cooperation on the
performance of a retail agglomeration and its stores
Christoph Teller, Andrew Alexander, and Arne Floh
The reinforcing effect of a firmTs customer orientation
and supply-base orientation on performance
Gerrit Willem Ziggers and Jörg Henseler
Co-management of purchasing and marketing: Why,
when and how?
Stephan M, Wagner and Andreas Eggert
How buyer-seller relationship orientation affects
adaptation of sales processes to the buying process
Paul Viio and Christian Grönroos
Antecedents of functional integration during new
product development: The purchasing-marketing link
Carmen Gonzalez-Zapatero, Javier Gonzalez-Benito, and
Gustavo Lannelongue
Aligning Marketing and Purchasing for new value
creation
Paul Matthyssens, Roberta Bocconcelli, Alessandro Pagano,
and Lieven Quintens
Processes and integration in the interaction of purchasing
and marketing: Considering synergy and symbiosis
Mark A. Toon, Robert E. Morgan, Adam Lindgreen,
Joelle Vanhamme, and Martin K. Hingley
Regular Articles
82
91
100
109
117
128
140
151
163
Securing business-to-business relationships: The impact
of switching costs
Markus Blut, Heiner Evanschitzky, Christof Backhaus,
John Rudd, and Michael Marck
Effective forms of market orientation across the business
cycle: A longitudinal analysis of business-to-business
firms
Johanna Frösén, Matti Jaakkola, Iya Churakova, and
Henrikki Tikkanen
Why should I attend? The value of business networking
events
Vincent-Wayne Mitchell, Bodo B. Schlegelmilch, and
Sorina-Diana Mone
Why frontline employees engage as idea collectors: An
assessment of underlying motives and critical success
factors
David M. Woisetschläger, Debra Hanning, and
Christof Backhaus
Network strategies and effects in an interactive context
Christina Öberg, Tommy Tsung-Yin g Shih, and
Hsin֊Hui Chou
Inter-personal and inter-organizational trust in business
relationships: An attitude-behavior-outcome model
Bahar Ashnai, Stephan C Henneberg, Peter Naudé, and
Anthony Francescucci
Driving shareholder value with customer asset
management: Moving beyond customer lifetime value
Suvi Nenonen and Kaj Storbacka
Sustainable value co-creation in business networks
Sylvie Lacoste
Franchisee-based brand equity: The role of brand
relationship quality and brand citizenship behavior
Munyaradzi W. Nyadzayo, Margaret J. Matanda, and
Michael T. Ewing
|
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-10T07:25:24Z |
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| spelling | Special section on co-management of purchasing and marketing guest editors: Adam Lindgreen, Rob Angell, Adriana Campelo Co-management of purchasing and marketing New York, NY [u.a.] Elsevier January 2016 174 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Industrial marketing management volume 52 Lindgreen, Adam (DE-588)135835356 edt Industrial marketing management volume 52 (DE-604)BV002662699 52 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028836979&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Special section on co-management of purchasing and marketing Industrial marketing management |
| title | Special section on co-management of purchasing and marketing |
| title_alt | Co-management of purchasing and marketing |
| title_auth | Special section on co-management of purchasing and marketing |
| title_exact_search | Special section on co-management of purchasing and marketing |
| title_full | Special section on co-management of purchasing and marketing guest editors: Adam Lindgreen, Rob Angell, Adriana Campelo |
| title_fullStr | Special section on co-management of purchasing and marketing guest editors: Adam Lindgreen, Rob Angell, Adriana Campelo |
| title_full_unstemmed | Special section on co-management of purchasing and marketing guest editors: Adam Lindgreen, Rob Angell, Adriana Campelo |
| title_short | Special section on co-management of purchasing and marketing |
| title_sort | special section on co management of purchasing and marketing |
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