e-Consumers in the Era of New Tourism:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
[2016]
|
| Schriftenreihe: | Managing the Asian Century
|
| Schlagworte: | |
| Online-Zugang: | FHD01 HTW01 TUBA1 UBR01 UBY01 Volltext Abstract Inhaltsverzeichnis |
| Beschreibung: | 1 Online-Ressource (X, 139 Seiten) 17 illus., 5 illus. in color |
| ISBN: | 9789811000874 9789811000850 |
| ISSN: | 2364-5857 |
| DOI: | 10.1007/978-981-10-0087-4 |
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| adam_text | E-CONSUMERS IN THE ERA OF NEW TOURISM
/
: 2016
ABSTRACT / INHALTSTEXT
THIS BOOK FOCUSES ON THE ROLE OF E-CONSUMERS AND E-MARKETING IN THE ERA
OF NEW TOURISM. IT ADDRESSES THEMES SUCH AS THE TOURISM PROSUMER AT
WORK, THE EVOLUTION OF TOURISM SERVICES, THE COLLABORATION AND
CO-CREATION, AS WELL AS THE E-COMPLAINT BEHAVIOR OF E-CONSUMERS IN
TOURISM. IT ALSO DISCUSSES TOPICS SUCH AS MOBILE MARKETING, GAMIFICATION
AS A MARKETING COMMUNICATION TOOL, THE IMPACT OF SOCIAL MEDIA ON TOURISM
CONSUMERS, AND THE USE OF E-LOYALTY PROGRAMS IN THE ACCOMMODATION
SECTOR. STUDENTS TAKING E-MARKETING AND MARKET RESEARCH COURSES IN
TOURISM CAN USE THIS WORK AS A SOURCE BOOK FOR THE PRINCIPLES OF NEW
MARKETING MANAGEMENT. E-CONSUMERS IN THE ERA OF NEW TOURISM SERVES AS A
HELPFUL RESOURCE FOR PRACTITIONERS, AS WELL AS RESEARCHERS AND STUDENTS
OF E-MARKETING
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
E-CONSUMERS IN THE ERA OF NEW TOURISM
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CHAPTER 1: AN INTRODUCTION TO CONSUMER METAMORPHOSIS IN THE DIGITAL AGE
CHAPTER 2: MOBILE COMMUNICATION AND APPLICATIONS IN TOURISM
CHAPTER 3: USAGE OF E-LOYALTY PROGRAMS IN HOSPITALITY INDUSTRY
CHAPTER 4: NEW TOY OF MARKETING COMMUNICATION IN TOURISM: GAMIFICATION
CHAPTER 5: THE SYMBOLIC REPRESENTATION OF TOURISM DESTINATIONS: A
SEMIOTIC ANALYSIS
CHAPTER 6: CUSTOMER DECISION ON HOTEL BOOKING VIA MOBILE PHONE
APPLICATIONS: A CASE STUDY OF LUXURY HOTELS IN BANGKOK
CHAPTER 7: MOVIT: A 3D MOBILE VIRTUAL TOUR APP OF PANGUIL RIVER ECO-PARK
CHAPTER 8: MARKETING FOR NEW TOURISM PERCEIVED BY EAST-ASIAN
E-CONSUMERS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Sezgin, Erkan |
| author2_role | edt |
| author2_variant | e s es |
| author_GND | (DE-588)1170604579 |
| author_facet | Sezgin, Erkan |
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| dewey-full | 338.4791 |
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| dewey-ones | 338 - Production |
| dewey-raw | 338.4791 |
| dewey-search | 338.4791 |
| dewey-sort | 3338.4791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-10-0087-4 |
| format | Electronic eBook |
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| spellingShingle | e-Consumers in the Era of New Tourism Business Marketing E-business Electronic commerce E-commerce Tourism Management Business and Management Tourism Management e-Business/e-Commerce Wirtschaft Tourismusindustrie (DE-588)4466880-6 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4466880-6 (DE-588)4037589-4 (DE-588)4592128-3 (DE-588)4143413-4 |
| title | e-Consumers in the Era of New Tourism |
| title_auth | e-Consumers in the Era of New Tourism |
| title_exact_search | e-Consumers in the Era of New Tourism |
| title_full | e-Consumers in the Era of New Tourism edited by Erkan Sezgin |
| title_fullStr | e-Consumers in the Era of New Tourism edited by Erkan Sezgin |
| title_full_unstemmed | e-Consumers in the Era of New Tourism edited by Erkan Sezgin |
| title_short | e-Consumers in the Era of New Tourism |
| title_sort | e consumers in the era of new tourism |
| topic | Business Marketing E-business Electronic commerce E-commerce Tourism Management Business and Management Tourism Management e-Business/e-Commerce Wirtschaft Tourismusindustrie (DE-588)4466880-6 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Business Marketing E-business Electronic commerce E-commerce Tourism Management Business and Management Tourism Management e-Business/e-Commerce Wirtschaft Tourismusindustrie Electronic Commerce Aufsatzsammlung |
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