Brand Page Attachment: An Empirical Study on Facebook Users’ Attachment to Brand Pages
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2016]
|
| Schriftenreihe: | Innovatives Markenmanagement
55 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-83 DE-473 DE-355 DE-703 DE-706 DE-824 DE-29 DE-739 Volltext Abstract Inhaltsverzeichnis |
| Beschreibung: | 1 Online-Ressource (XVII, 239 Seiten) 40 Illustrationen |
| ISBN: | 9783658124397 |
| DOI: | 10.1007/978-3-658-12439-7 |
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Datensatz im Suchindex
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| adam_text |
BRAND PAGE ATTACHMENT
/ KLEINE-KALMER, BARBARA
: 2016
ABSTRACT / INHALTSTEXT
BARBARA KLEINE-KALMER ANALYSES THE IMPACT OF BRANDING IN SOCIAL NETWORKS
AND INTRODUCES THE CONSTRUCT OF BRAND PAGE ATTACHMENT. ON THE BASIS OF A
COMPREHENSIVE QUANTITATIVE STUDY SHE VALIDATES THE CONSTRUCT AS RELEVANT
FOR USER BEHAVIOR AND INVESTIGATES WHICH INSTRUMENTS AND ANTECEDENTS
INFLUENCE BRAND PAGE ATTACHMENT. THROUGH THESE CONCEPTUALLY AND
EMPIRICALLY PROFOUND ANALYSES, THE AUTHOR DETECTS INTERESTING
IMPLICATIONS FOR THE MANAGEMENT OF BRANDS IN THE CONTEXT OF SOCIAL
MEDIA. CONTENTS RELEVANCE OF SOCIAL NETWORKS FOR BRAND MANAGEMENT
ATTACHMENT AS CENTRAL CONSTRUCT FOR THE MEASUREMENT OF CONSUMERS’
CONNECTIONS TO BRAND PAGES IN SOCIAL NETWORKS EMPIRICAL ANALYSIS AND
VALIDATION OF CONSEQUENCES OF BRAND PAGE ATTACHMENT IDENTIFICATION OF
ANTECEDENTS OF BRAND PAGE ATTACHMENT TARGET GROUPS RESEARCHERS AND
STUDENTS IN THE FIELDS OF MARKETING, COMMUNICATION AND DIGITAL MARKETING
PRACTITIONERS IN THESE AREAS THE AUTHOR DR. BARBARA KLEINE-KALMER
RECEIVED HER PHD AT PROF. DR. CHRISTOPH BURMANN’S CHAIR OF INNOVATIVE
BRAND MANAGEMENT AT THE UNIVERSITY OF BREMEN
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
BRAND PAGE ATTACHMENT
/ KLEINE-KALMER, BARBARA
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
RELEVANCE OF SOCIAL NETWORKS FOR BRAND MANAGEMENT
ATTACHMENT AS CENTRAL CONSTRUCT FOR THE MEASUREMENT OF CONSUMERS’
CONNECTIONS TO BRAND PAGES IN SOCIAL NETWORKS
EMPIRICAL ANALYSIS AND VALIDATION OF CONSEQUENCES OF BRAND PAGE
ATTACHMENT
IDENTIFICATION OF ANTECEDENTS OF BRAND PAGE ATTACHMENT
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV043407964 |
| illustrated | Illustrated |
| indexdate | 2024-12-29T04:03:12Z |
| institution | BVB |
| isbn | 9783658124397 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028826310 |
| oclc_num | 944066418 |
| open_access_boolean | |
| owner | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-1049 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-1049 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XVII, 239 Seiten) 40 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer Gabler |
| record_format | marc |
| series | Innovatives Markenmanagement |
| series2 | Innovatives Markenmanagement |
| spellingShingle | Kleine-Kalmer, Barbara Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages Innovatives Markenmanagement Business Marketing Business and Management Wirtschaft Soziales Netzwerk (DE-588)4055762-5 gnd Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Facebook (DE-588)7679337-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kaufverhalten (DE-588)4073331-2 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4055762-5 (DE-588)4168905-7 (DE-588)4062644-1 (DE-588)7679337-0 (DE-588)4384508-3 (DE-588)4073331-2 (DE-588)4074577-6 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages |
| title_auth | Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages |
| title_exact_search | Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages |
| title_full | Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann |
| title_fullStr | Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann |
| title_full_unstemmed | Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann |
| title_short | Brand Page Attachment |
| title_sort | brand page attachment an empirical study on facebook users attachment to brand pages |
| title_sub | An Empirical Study on Facebook Users’ Attachment to Brand Pages |
| topic | Business Marketing Business and Management Wirtschaft Soziales Netzwerk (DE-588)4055762-5 gnd Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Facebook (DE-588)7679337-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kaufverhalten (DE-588)4073331-2 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business Marketing Business and Management Wirtschaft Soziales Netzwerk Markentreue Verbraucherverhalten Kundenbindung Kaufverhalten Marke Markenpolitik Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-12439-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028826310&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028826310&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV045007879 |
| work_keys_str_mv | AT kleinekalmerbarbara brandpageattachmentanempiricalstudyonfacebookusersattachmenttobrandpages |