Creating value with big data analytics: making smarter marketing decisions
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2016
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Enthält Literaturangaben und Index |
| Beschreibung: | xvii, 316 Seiten Diagramme |
| ISBN: | 9781138837959 9781138837973 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043402917 | ||
| 003 | DE-604 | ||
| 005 | 20241122 | ||
| 007 | t| | ||
| 008 | 160224s2016 xx |||| |||| 00||| eng d | ||
| 010 | |a 2015027898 | ||
| 020 | |a 9781138837959 |c hardback |9 978-1-138-83795-9 | ||
| 020 | |a 9781138837973 |c pbk. |9 978-1-138-83797-3 | ||
| 035 | |a (OCoLC)949971098 | ||
| 035 | |a (DE-599)GBV832221341 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-N2 |a DE-739 |a DE-1049 |a DE-1051 |a DE-188 | ||
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| 100 | 1 | |a Verhoef, Peter C. |d 1972- |e Verfasser |0 (DE-588)171358120 |4 aut | |
| 245 | 1 | 0 | |a Creating value with big data analytics |b making smarter marketing decisions |c Peter Verhoef, Edwin Kooge and Natasha Walk |
| 264 | 1 | |a London ; New York |b Routledge |c 2016 | |
| 300 | |a xvii, 316 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Enthält Literaturangaben und Index | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Big Data |0 (DE-588)4802620-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenanalyse |0 (DE-588)4304338-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Big Data |0 (DE-588)4802620-7 |D s |
| 689 | 0 | 2 | |a Kundenanalyse |0 (DE-588)4304338-0 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Kooge, Edwin |e Verfasser |0 (DE-588)1144641500 |4 aut | |
| 700 | 1 | |a Walk, Natasha |e Verfasser |0 (DE-588)1144641721 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-73475-0 |
| 856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/zbw/832221341.pdf |3 Inhaltsverzeichnis | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028821392 | |
Datensatz im Suchindex
| _version_ | 1816444213842149376 |
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| adam_text | |
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| author | Verhoef, Peter C. 1972- Kooge, Edwin Walk, Natasha |
| author_GND | (DE-588)171358120 (DE-588)1144641500 (DE-588)1144641721 |
| author_facet | Verhoef, Peter C. 1972- Kooge, Edwin Walk, Natasha |
| author_role | aut aut aut |
| author_sort | Verhoef, Peter C. 1972- |
| author_variant | p c v pc pcv e k ek n w nw |
| building | Verbundindex |
| bvnumber | BV043402917 |
| classification_rvk | QH 234 QP 345 QP 650 |
| ctrlnum | (OCoLC)949971098 (DE-599)GBV832221341 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043402917 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-22T17:23:11Z |
| institution | BVB |
| isbn | 9781138837959 9781138837973 |
| language | English |
| lccn | 2015027898 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028821392 |
| oclc_num | 949971098 |
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| owner_facet | DE-355 DE-BY-UBR DE-N2 DE-739 DE-1049 DE-1051 DE-188 |
| physical | xvii, 316 Seiten Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| spelling | Verhoef, Peter C. 1972- Verfasser (DE-588)171358120 aut Creating value with big data analytics making smarter marketing decisions Peter Verhoef, Edwin Kooge and Natasha Walk London ; New York Routledge 2016 xvii, 316 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Enthält Literaturangaben und Index Marketing (DE-588)4037589-4 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Big Data (DE-588)4802620-7 s Kundenanalyse (DE-588)4304338-0 s b DE-604 Kooge, Edwin Verfasser (DE-588)1144641500 aut Walk, Natasha Verfasser (DE-588)1144641721 aut Erscheint auch als Online-Ausgabe 978-1-315-73475-0 DE-601 pdf/application http://www.gbv.de/dms/zbw/832221341.pdf Inhaltsverzeichnis |
| spellingShingle | Verhoef, Peter C. 1972- Kooge, Edwin Walk, Natasha Creating value with big data analytics making smarter marketing decisions Marketing (DE-588)4037589-4 gnd Big Data (DE-588)4802620-7 gnd Kundenanalyse (DE-588)4304338-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4802620-7 (DE-588)4304338-0 |
| title | Creating value with big data analytics making smarter marketing decisions |
| title_auth | Creating value with big data analytics making smarter marketing decisions |
| title_exact_search | Creating value with big data analytics making smarter marketing decisions |
| title_full | Creating value with big data analytics making smarter marketing decisions Peter Verhoef, Edwin Kooge and Natasha Walk |
| title_fullStr | Creating value with big data analytics making smarter marketing decisions Peter Verhoef, Edwin Kooge and Natasha Walk |
| title_full_unstemmed | Creating value with big data analytics making smarter marketing decisions Peter Verhoef, Edwin Kooge and Natasha Walk |
| title_short | Creating value with big data analytics |
| title_sort | creating value with big data analytics making smarter marketing decisions |
| title_sub | making smarter marketing decisions |
| topic | Marketing (DE-588)4037589-4 gnd Big Data (DE-588)4802620-7 gnd Kundenanalyse (DE-588)4304338-0 gnd |
| topic_facet | Marketing Big Data Kundenanalyse |
| url | http://www.gbv.de/dms/zbw/832221341.pdf |
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