DigiMarketing: the essential guide to new media & digital marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley & Sons (Asia)
2008
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style |
| Beschreibung: | 1 Online-Ressource (xiv, 406 p.) |
| ISBN: | 9780470827949 0470827947 9781119207726 111920772X |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media / Marketing | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Fenwick, Ian |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| author | Wertime, Kent |
| author_facet | Wertime, Kent |
| author_role | aut |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/72/028546 |
| dewey-sort | 3658.8 272 528546 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:56Z |
| institution | BVB |
| isbn | 9780470827949 0470827947 9781119207726 111920772X |
| language | English |
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| spelling | Wertime, Kent Verfasser aut DigiMarketing the essential guide to new media & digital marketing Kent Wertime and Ian Fenwick Singapore John Wiley & Sons (Asia) 2008 1 Online-Ressource (xiv, 406 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Internet marketing Social media / Marketing Strategic planning Fenwick, Ian Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-82231-9 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-82231-7 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207726 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Wertime, Kent DigiMarketing the essential guide to new media & digital marketing BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Internet marketing Social media / Marketing Strategic planning |
| title | DigiMarketing the essential guide to new media & digital marketing |
| title_auth | DigiMarketing the essential guide to new media & digital marketing |
| title_exact_search | DigiMarketing the essential guide to new media & digital marketing |
| title_full | DigiMarketing the essential guide to new media & digital marketing Kent Wertime and Ian Fenwick |
| title_fullStr | DigiMarketing the essential guide to new media & digital marketing Kent Wertime and Ian Fenwick |
| title_full_unstemmed | DigiMarketing the essential guide to new media & digital marketing Kent Wertime and Ian Fenwick |
| title_short | DigiMarketing |
| title_sort | digimarketing the essential guide to new media digital marketing |
| title_sub | the essential guide to new media & digital marketing |
| topic | BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Internet marketing Social media / Marketing Strategic planning |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Wirtschaft Internet marketing Social media / Marketing Strategic planning |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207726 |
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