Reframe the marketplace: the total market approach to reaching the new majority
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2015
|
| Ausgabe: | 1 |
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext Buchcover |
| Beschreibung: | Includes index "Reframe identifies the Total Market, a group of emerging consumers who have been ignored in marketing and advertising for the last 50 years. They are the individuals who have been part of the contemporary and cultural transformation of the world's population. That group includes underserved communities, women, the LGBT community, and the followers of non-Christian religions, among others. As an aggregate of overlooked and underserved market segments, the Total Market now constitutes more than half of the country's population. That's when the minority becomes the majority. Still, brands, businesses, advertisers and marketers have for the most part turned a blind eye to this particular quake, now worth more than $300 billion globally. How this failure to recognize and reach the most important new consumer marketplace in history happened-and how to fix it-is the entire focus and purpose of the book"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781119100263 1119100267 9781119100270 1119100275 9781119176329 1119176328 |
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| 245 | 1 | 0 | |a Reframe the marketplace |b the total market approach to reaching the new majority |c Jeffrey L. Bowman with Jeremy Katz |
| 250 | |a 1 | ||
| 264 | 1 | |a Hoboken |b Wiley |c 2015 | |
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| 500 | |a Includes index | ||
| 500 | |a "Reframe identifies the Total Market, a group of emerging consumers who have been ignored in marketing and advertising for the last 50 years. They are the individuals who have been part of the contemporary and cultural transformation of the world's population. That group includes underserved communities, women, the LGBT community, and the followers of non-Christian religions, among others. As an aggregate of overlooked and underserved market segments, the Total Market now constitutes more than half of the country's population. That's when the minority becomes the majority. Still, brands, businesses, advertisers and marketers have for the most part turned a blind eye to this particular quake, now worth more than $300 billion globally. How this failure to recognize and reach the most important new consumer marketplace in history happened-and how to fix it-is the entire focus and purpose of the book"-- | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Cross-cultural studies |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Minority consumers |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Minority consumers | |
| 650 | 4 | |a Marketing / Cross-cultural studies | |
| 700 | 1 | |a Katz, Jeremy |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| any_adam_object | 1 |
| author | Bowman, Jeffrey L. |
| author_facet | Bowman, Jeffrey L. |
| author_role | aut |
| author_sort | Bowman, Jeffrey L. |
| author_variant | j l b jl jlb |
| building | Verbundindex |
| bvnumber | BV043398020 |
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| dewey-full | 658.8008 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8008 |
| dewey-search | 658.8008 |
| dewey-sort | 3658.8008 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1 |
| format | Electronic eBook |
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| isbn | 9781119100263 1119100267 9781119100270 1119100275 9781119176329 1119176328 |
| language | English |
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| spelling | Bowman, Jeffrey L. Verfasser aut Reframe the marketplace the total market approach to reaching the new majority Jeffrey L. Bowman with Jeremy Katz 1 Hoboken Wiley 2015 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes index "Reframe identifies the Total Market, a group of emerging consumers who have been ignored in marketing and advertising for the last 50 years. They are the individuals who have been part of the contemporary and cultural transformation of the world's population. That group includes underserved communities, women, the LGBT community, and the followers of non-Christian religions, among others. As an aggregate of overlooked and underserved market segments, the Total Market now constitutes more than half of the country's population. That's when the minority becomes the majority. Still, brands, businesses, advertisers and marketers have for the most part turned a blind eye to this particular quake, now worth more than $300 billion globally. How this failure to recognize and reach the most important new consumer marketplace in history happened-and how to fix it-is the entire focus and purpose of the book"-- Includes bibliographical references and index Cross-cultural studies fast BUSINESS & ECONOMICS / Management bisacsh Marketing fast Minority consumers fast Wirtschaft Minority consumers Marketing / Cross-cultural studies Katz, Jeremy Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-119-10025-6 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119176329 Verlag URL des Erstveröffentlichers Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028816604&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover |
| spellingShingle | Bowman, Jeffrey L. Reframe the marketplace the total market approach to reaching the new majority Cross-cultural studies fast BUSINESS & ECONOMICS / Management bisacsh Marketing fast Minority consumers fast Wirtschaft Minority consumers Marketing / Cross-cultural studies |
| title | Reframe the marketplace the total market approach to reaching the new majority |
| title_auth | Reframe the marketplace the total market approach to reaching the new majority |
| title_exact_search | Reframe the marketplace the total market approach to reaching the new majority |
| title_full | Reframe the marketplace the total market approach to reaching the new majority Jeffrey L. Bowman with Jeremy Katz |
| title_fullStr | Reframe the marketplace the total market approach to reaching the new majority Jeffrey L. Bowman with Jeremy Katz |
| title_full_unstemmed | Reframe the marketplace the total market approach to reaching the new majority Jeffrey L. Bowman with Jeremy Katz |
| title_short | Reframe the marketplace |
| title_sort | reframe the marketplace the total market approach to reaching the new majority |
| title_sub | the total market approach to reaching the new majority |
| topic | Cross-cultural studies fast BUSINESS & ECONOMICS / Management bisacsh Marketing fast Minority consumers fast Wirtschaft Minority consumers Marketing / Cross-cultural studies |
| topic_facet | Cross-cultural studies BUSINESS & ECONOMICS / Management Marketing Minority consumers Wirtschaft Marketing / Cross-cultural studies |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119176329 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028816604&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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