The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2015]
|
| Ausgabe: | Fifth edition |
| Schlagworte: | |
| Online-Zugang: | FHI01 FRO01 TUM01 UBG01 Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781119070665 111907066X 9781119070672 1119070678 9781119172499 1119172497 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804175980428787712 |
|---|---|
| any_adam_object | |
| author | Scott, David Meerman |
| author_GND | (DE-588)137820550 |
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| author_role | aut |
| author_sort | Scott, David Meerman |
| author_variant | d m s dm dms |
| building | Verbundindex |
| bvnumber | BV043397828 |
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| collection | ZDB-35-WIC |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:54Z |
| institution | BVB |
| isbn | 9781119070665 111907066X 9781119070672 1119070678 9781119172499 1119172497 |
| language | English |
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| publishDate | 2015 |
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| spelling | Scott, David Meerman Verfasser (DE-588)137820550 aut The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott New rules of marketing and PR Fifth edition Hoboken, New Jersey John Wiley & Sons, Inc. [2015] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Public relations fast Wirtschaft Internet marketing Public relations World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Telemarketing (DE-588)4215401-7 s Internet (DE-588)4308416-3 s World Wide Web 2.0 (DE-588)7548364-6 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s Öffentlichkeitsarbeit (DE-588)4043188-5 s 2\p DE-604 Marketing (DE-588)4037589-4 s 3\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-1-119-07048-1 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119172499 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Scott, David Meerman The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Public relations fast Wirtschaft Internet marketing Public relations World Wide Web 2.0 (DE-588)7548364-6 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
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| title | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| title_alt | New rules of marketing and PR |
| title_auth | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| title_exact_search | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| title_full | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott |
| title_fullStr | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott |
| title_full_unstemmed | The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott |
| title_short | The new rules of marketing & PR |
| title_sort | the new rules of marketing pr how to use social media online video mobile applications blogs news releases and viral marketing to reach buyers directly |
| title_sub | how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Public relations fast Wirtschaft Internet marketing Public relations World Wide Web 2.0 (DE-588)7548364-6 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing Public relations Wirtschaft World Wide Web 2.0 Internet Online-Marketing Telemarketing Marketing Öffentlichkeitsarbeit |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119172499 |
| work_keys_str_mv | AT scottdavidmeerman thenewrulesofmarketingprhowtousesocialmediaonlinevideomobileapplicationsblogsnewsreleasesandviralmarketingtoreachbuyersdirectly AT scottdavidmeerman newrulesofmarketingandpr |