Origination: the geographies of brands and branding
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, UK
Wiley Blackwell
2015
|
| Schriftenreihe: | RGS-IBG book series
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references and index 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781118556313 1118556313 9781118556399 1118556399 9781118556276 1118556275 9781118556382 1118556380 1118556402 9781118556405 |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Pike, Andy |
| author_facet | Pike, Andy |
| author_role | aut |
| author_sort | Pike, Andy |
| author_variant | a p ap |
| building | Verbundindex |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043397711 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:54Z |
| institution | BVB |
| isbn | 9781118556313 1118556313 9781118556399 1118556399 9781118556276 1118556275 9781118556382 1118556380 1118556402 9781118556405 |
| language | English |
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| spelling | Pike, Andy Verfasser aut Origination the geographies of brands and branding Andy Pike Chichester, West Sussex, UK Wiley Blackwell 2015 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier RGS-IBG book series Includes bibliographical references and index 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl Brand name products Branding (Marketing) Globalization Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Commercial geography fast Globalisierung Wirtschaft Commercial geography Marke (DE-588)4074577-6 gnd rswk-swf Geografischer Raum (DE-588)4156686-5 gnd rswk-swf Marke (DE-588)4074577-6 s Geografischer Raum (DE-588)4156686-5 s 1\p DE-604 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118556313 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pike, Andy Origination the geographies of brands and branding Brand name products Branding (Marketing) Globalization Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Commercial geography fast Globalisierung Wirtschaft Commercial geography Marke (DE-588)4074577-6 gnd Geografischer Raum (DE-588)4156686-5 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4156686-5 |
| title | Origination the geographies of brands and branding |
| title_auth | Origination the geographies of brands and branding |
| title_exact_search | Origination the geographies of brands and branding |
| title_full | Origination the geographies of brands and branding Andy Pike |
| title_fullStr | Origination the geographies of brands and branding Andy Pike |
| title_full_unstemmed | Origination the geographies of brands and branding Andy Pike |
| title_short | Origination |
| title_sort | origination the geographies of brands and branding |
| title_sub | the geographies of brands and branding |
| topic | Brand name products Branding (Marketing) Globalization Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Commercial geography fast Globalisierung Wirtschaft Commercial geography Marke (DE-588)4074577-6 gnd Geografischer Raum (DE-588)4156686-5 gnd |
| topic_facet | Brand name products Branding (Marketing) Globalization Marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Commercial geography Globalisierung Wirtschaft Marke Geografischer Raum |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118556313 |
| work_keys_str_mv | AT pikeandy originationthegeographiesofbrandsandbranding |