Customer-centric marketing: build relationships, create advocates, and influence your customers
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2015]
|
Schlagworte: | |
Online-Zugang: | FHA01 FRO01 FUBA1 FWS01 FWS02 UBG01 UBT01 UBY01 Volltext |
Beschreibung: | 1 Online-Ressource (xv, 154 Seiten) |
ISBN: | 9781119154785 9781119102618 9781119102656 |
Internformat
MARC
LEADER | 00000nmm a22000001c 4500 | ||
---|---|---|---|
001 | BV043397496 | ||
003 | DE-604 | ||
005 | 20210331 | ||
007 | cr|uuu---uuuuu | ||
008 | 160222s2015 |||| o||u| ||||||eng d | ||
020 | |a 9781119154785 |c Online |9 978-1-119-15478-5 | ||
020 | |a 9781119102618 |c ePDF |9 978-1-119-10261-8 | ||
020 | |a 9781119102656 |c ePub |9 978-1-119-10265-6 | ||
024 | 7 | |a 10.1002/9781119154785 |2 doi | |
035 | |a (ZDB-35-WIC)ocn902803302 | ||
035 | |a (OCoLC)902803302 | ||
035 | |a (DE-599)BVBBV043397496 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-861 |a DE-862 |a DE-863 |a DE-703 |a DE-188 |a DE-706 |a DE-Aug4 | ||
082 | 0 | |a 658.8/12 |2 23 | |
084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
100 | 1 | |a Cundari, Aldo |e Verfasser |4 aut | |
245 | 1 | 0 | |a Customer-centric marketing |b build relationships, create advocates, and influence your customers |c Aldo Cundari |
264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2015] | |
264 | 4 | |c © 2015 | |
300 | |a 1 Online-Ressource (xv, 154 Seiten) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
650 | 7 | |a Customer relations |2 fast | |
650 | 7 | |a Marketing / Management |2 fast | |
650 | 7 | |a Relationship marketing |2 fast | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Relationship marketing | |
650 | 4 | |a Customer relations | |
650 | 4 | |a Marketing / Management | |
650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
689 | 0 | 1 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
689 | 1 | 1 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
689 | 1 | 2 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
689 | 1 | 3 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 1 | |8 1\p |5 DE-604 | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Festeinband |z 978-1-119-09289-6 |
856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-35-WIC | ||
940 | 1 | |q UBG_PDA_WIC | |
999 | |a oai:aleph.bib-bvb.de:BVB01-028816080 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |l FHA01 |p ZDB-35-WIC |q FHA_PDA_WIC_Kauf |x Verlag |3 Volltext | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |l FUBA1 |p ZDB-35-WIC |q ZDB-35-WIC 2018 |x Verlag |3 Volltext | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |l FWS01 |p ZDB-35-WIC |x Verlag |3 Volltext | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |l FWS02 |p ZDB-35-WIC |x Verlag |3 Volltext | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |l UBG01 |p ZDB-35-WIC |q UBG_PDA_WIC |x Verlag |3 Volltext | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |l UBT01 |p ZDB-35-WIC |q UBT_PDA_WIC_Kauf |x Verlag |3 Volltext | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |l UBY01 |p ZDB-35-WIC |q UBY_PDA_WIC_Kauf |x Verlag |3 Volltext |
Datensatz im Suchindex
DE-BY-FWS_katkey | 683555 |
---|---|
_version_ | 1806183275789549568 |
any_adam_object | |
author | Cundari, Aldo |
author_facet | Cundari, Aldo |
author_role | aut |
author_sort | Cundari, Aldo |
author_variant | a c ac |
building | Verbundindex |
bvnumber | BV043397496 |
classification_rvk | QP 620 |
collection | ZDB-35-WIC |
ctrlnum | (ZDB-35-WIC)ocn902803302 (OCoLC)902803302 (DE-599)BVBBV043397496 |
dewey-full | 658.8/12 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/12 |
dewey-search | 658.8/12 |
dewey-sort | 3658.8 212 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03758nmm a22007811c 4500</leader><controlfield tag="001">BV043397496</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210331 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160222s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119154785</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-119-15478-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119102618</subfield><subfield code="c">ePDF</subfield><subfield code="9">978-1-119-10261-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119102656</subfield><subfield code="c">ePub</subfield><subfield code="9">978-1-119-10265-6</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781119154785</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-35-WIC)ocn902803302</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)902803302</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043397496</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-861</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-Aug4</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cundari, Aldo</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer-centric marketing</subfield><subfield code="b">build relationships, create advocates, and influence your customers</subfield><subfield code="c">Aldo Cundari</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 154 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Consumer Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Customer Relations</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relationship marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Festeinband</subfield><subfield code="z">978-1-119-09289-6</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028816080</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FHA_PDA_WIC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785</subfield><subfield code="l">FUBA1</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">ZDB-35-WIC 2018</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBG_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBT_PDA_WIC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBY_PDA_WIC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV043397496 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T13:10:00Z |
institution | BVB |
isbn | 9781119154785 9781119102618 9781119102656 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028816080 |
oclc_num | 902803302 |
open_access_boolean | |
owner | DE-861 DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-703 DE-188 DE-706 DE-Aug4 |
owner_facet | DE-861 DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-703 DE-188 DE-706 DE-Aug4 |
physical | 1 Online-Ressource (xv, 154 Seiten) |
psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FHA_PDA_WIC_Kauf ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC ZDB-35-WIC 2018 ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC UBT_PDA_WIC_Kauf ZDB-35-WIC UBY_PDA_WIC_Kauf |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Wiley |
record_format | marc |
spellingShingle | Cundari, Aldo Customer-centric marketing build relationships, create advocates, and influence your customers BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations fast Marketing / Management fast Relationship marketing fast Wirtschaft Relationship marketing Customer relations Marketing / Management Kundenbindung (DE-588)4384508-3 gnd Kundenorientierung (DE-588)4316837-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4384508-3 (DE-588)4316837-1 (DE-588)4168907-0 (DE-588)4789127-0 (DE-588)4037589-4 |
title | Customer-centric marketing build relationships, create advocates, and influence your customers |
title_auth | Customer-centric marketing build relationships, create advocates, and influence your customers |
title_exact_search | Customer-centric marketing build relationships, create advocates, and influence your customers |
title_full | Customer-centric marketing build relationships, create advocates, and influence your customers Aldo Cundari |
title_fullStr | Customer-centric marketing build relationships, create advocates, and influence your customers Aldo Cundari |
title_full_unstemmed | Customer-centric marketing build relationships, create advocates, and influence your customers Aldo Cundari |
title_short | Customer-centric marketing |
title_sort | customer centric marketing build relationships create advocates and influence your customers |
title_sub | build relationships, create advocates, and influence your customers |
topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations fast Marketing / Management fast Relationship marketing fast Wirtschaft Relationship marketing Customer relations Marketing / Management Kundenbindung (DE-588)4384508-3 gnd Kundenorientierung (DE-588)4316837-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Customer Relations Customer relations Marketing / Management Relationship marketing Wirtschaft Kundenbindung Kundenorientierung Marketingmanagement Beziehungsmarketing Marketing |
url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154785 |
work_keys_str_mv | AT cundarialdo customercentricmarketingbuildrelationshipscreateadvocatesandinfluenceyourcustomers |