The road to luxury: the evolution, markets and strategies of luxury brand management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley
[2015]
|
| Schlagworte: | |
| Online-Zugang: | FHA01 FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. It includes rigorous academic data, such as information on the business attractiveness and appropriateness of various country markets; examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles. -- |
| Beschreibung: | 1 Online-Ressource (xiv, 450 pages.) |
| ISBN: | 9780470830048 0470830042 9781118814321 1118814320 9780470830024 9780470830055 0470830050 |
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| 264 | 1 | |a Singapore |b John Wiley |c [2015] | |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. It includes rigorous academic data, such as information on the business attractiveness and appropriateness of various country markets; examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles. -- | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 700 | 1 | |a Blanckaert, Christian |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804175979683250176 |
|---|---|
| any_adam_object | |
| author | Som, Ashok |
| author_facet | Som, Ashok |
| author_role | aut |
| author_sort | Som, Ashok |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | BV043397489 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn902632805 (OCoLC)902632805 (DE-599)BVBBV043397489 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043397489 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:54Z |
| institution | BVB |
| isbn | 9780470830048 0470830042 9781118814321 1118814320 9780470830024 9780470830055 0470830050 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028816073 |
| oclc_num | 902632805 |
| open_access_boolean | |
| owner | DE-861 DE-Aug4 |
| owner_facet | DE-861 DE-Aug4 |
| physical | 1 Online-Ressource (xiv, 450 pages.) |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | John Wiley |
| record_format | marc |
| spelling | Som, Ashok Verfasser aut The road to luxury the evolution, markets and strategies of luxury brand management Ashok Som, Christian Blanckaert Singapore John Wiley [2015] 1 Online-Ressource (xiv, 450 pages.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. It includes rigorous academic data, such as information on the business attractiveness and appropriateness of various country markets; examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles. -- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products / Management fast Branding (Marketing) fast Luxuries / Marketing fast Luxury goods industry fast Wirtschaft Luxuries / Marketing Luxury goods industry Brand name products / Management Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Luxusgütermarkt (DE-588)4192136-7 gnd rswk-swf Luxusgüterindustrie (DE-588)7674042-0 gnd rswk-swf Luxusgüterindustrie (DE-588)7674042-0 s Luxusgütermarkt (DE-588)4192136-7 s Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Luxusgut (DE-588)4192138-0 s 2\p DE-604 Blanckaert, Christian Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9781118814321 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Som, Ashok The road to luxury the evolution, markets and strategies of luxury brand management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products / Management fast Branding (Marketing) fast Luxuries / Marketing fast Luxury goods industry fast Wirtschaft Luxuries / Marketing Luxury goods industry Brand name products / Management Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd Markenartikel (DE-588)4037584-5 gnd Luxusgütermarkt (DE-588)4192136-7 gnd Luxusgüterindustrie (DE-588)7674042-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4192138-0 (DE-588)4037584-5 (DE-588)4192136-7 (DE-588)7674042-0 |
| title | The road to luxury the evolution, markets and strategies of luxury brand management |
| title_auth | The road to luxury the evolution, markets and strategies of luxury brand management |
| title_exact_search | The road to luxury the evolution, markets and strategies of luxury brand management |
| title_full | The road to luxury the evolution, markets and strategies of luxury brand management Ashok Som, Christian Blanckaert |
| title_fullStr | The road to luxury the evolution, markets and strategies of luxury brand management Ashok Som, Christian Blanckaert |
| title_full_unstemmed | The road to luxury the evolution, markets and strategies of luxury brand management Ashok Som, Christian Blanckaert |
| title_short | The road to luxury |
| title_sort | the road to luxury the evolution markets and strategies of luxury brand management |
| title_sub | the evolution, markets and strategies of luxury brand management |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products / Management fast Branding (Marketing) fast Luxuries / Marketing fast Luxury goods industry fast Wirtschaft Luxuries / Marketing Luxury goods industry Brand name products / Management Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd Markenartikel (DE-588)4037584-5 gnd Luxusgütermarkt (DE-588)4192136-7 gnd Luxusgüterindustrie (DE-588)7674042-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products / Management Branding (Marketing) Luxuries / Marketing Luxury goods industry Wirtschaft Markenpolitik Luxusgut Markenartikel Luxusgütermarkt Luxusgüterindustrie |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118814321 |
| work_keys_str_mv | AT somashok theroadtoluxurytheevolutionmarketsandstrategiesofluxurybrandmanagement AT blanckaertchristian theroadtoluxurytheevolutionmarketsandstrategiesofluxurybrandmanagement |