Customer's new voice: extreme relevancy and experience through volunteered customer information
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2015]
|
| Subjects: | |
| Online Access: | FRO01 UBG01 UBY01 Volltext |
| Item Description: | Includes bibliographical references and index "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels." -- |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781119004363 1119004365 9781119004202 1119004209 9781119017097 1119017092 |
Staff View
MARC
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels." -- | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:53Z |
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| isbn | 9781119004363 1119004365 9781119004202 1119004209 9781119017097 1119017092 |
| language | English |
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| publishDate | 2015 |
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| publisher | Wiley |
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| spelling | McKean, John Verfasser aut Customer's new voice extreme relevancy and experience through volunteered customer information John McKean Hoboken, New Jersey Wiley [2015] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels." -- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Customer relations fast Wirtschaft Customer relations Consumer behavior Erscheint auch als Druck-Ausgabe, Hardcover 978-1-119-00232-1 Erscheint auch als Druck-Ausgabe, Hardcover 1-119-00232-X https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | McKean, John Customer's new voice extreme relevancy and experience through volunteered customer information BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Customer relations fast Wirtschaft Customer relations Consumer behavior |
| title | Customer's new voice extreme relevancy and experience through volunteered customer information |
| title_auth | Customer's new voice extreme relevancy and experience through volunteered customer information |
| title_exact_search | Customer's new voice extreme relevancy and experience through volunteered customer information |
| title_full | Customer's new voice extreme relevancy and experience through volunteered customer information John McKean |
| title_fullStr | Customer's new voice extreme relevancy and experience through volunteered customer information John McKean |
| title_full_unstemmed | Customer's new voice extreme relevancy and experience through volunteered customer information John McKean |
| title_short | Customer's new voice |
| title_sort | customer s new voice extreme relevancy and experience through volunteered customer information |
| title_sub | extreme relevancy and experience through volunteered customer information |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Customer relations fast Wirtschaft Customer relations Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Customer relations Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097 |
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