The marketing pathfinder: key concepts and cases for marketing strategy and decision making
"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied i...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, United Kingdom
Wiley
2014
|
| Schlagworte: | |
| Online-Zugang: | DE-861 DE-473 Volltext |
| Zusammenfassung: | "This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xvii, 262 Seiten) Illustrationen, Diagramme |
| ISBN: | 1118758684 1118758765 1118758919 9781118758687 9781118758762 9781118758915 |
Internformat
MARC
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| 100 | 1 | |a Stewart, David |d 1948- |e Verfasser |0 (DE-588)1058769154 |4 aut | |
| 245 | 1 | 0 | |a The marketing pathfinder |b key concepts and cases for marketing strategy and decision making |c David Stewart ; Michael Saren |
| 264 | 1 | |a Chichester, West Sussex, United Kingdom |b Wiley |c 2014 | |
| 300 | |a 1 Online-Ressource (xvii, 262 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
| _version_ | 1805086480529358848 |
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| adam_text | |
| any_adam_object | |
| author | Stewart, David 1948- Saren, Michael |
| author_GND | (DE-588)1058769154 (DE-588)133101878 |
| author_facet | Stewart, David 1948- Saren, Michael |
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| author_sort | Stewart, David 1948- |
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| building | Verbundindex |
| bvnumber | BV043396876 |
| classification_rvk | QP 612 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn881318370 (OCoLC)903562433 (DE-599)BVBBV043396876 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043396876 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T08:36:55Z |
| institution | BVB |
| isbn | 1118758684 1118758765 1118758919 9781118758687 9781118758762 9781118758915 |
| language | English |
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| open_access_boolean | |
| owner | DE-861 DE-473 DE-BY-UBG |
| owner_facet | DE-861 DE-473 DE-BY-UBG |
| physical | 1 Online-Ressource (xvii, 262 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-35-WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC_Kauf23 |
| publishDate | 2014 |
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| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | marc |
| spelling | Stewart, David 1948- Verfasser (DE-588)1058769154 aut The marketing pathfinder key concepts and cases for marketing strategy and decision making David Stewart ; Michael Saren Chichester, West Sussex, United Kingdom Wiley 2014 1 Online-Ressource (xvii, 262 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"-- BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Management fast Strategic planning fast Marketing / Management Marketing Strategic planning Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 Saren, Michael Verfasser (DE-588)133101878 aut Erscheint auch als Druckausgabe 978-1-119-96176-5 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118758687 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stewart, David 1948- Saren, Michael The marketing pathfinder key concepts and cases for marketing strategy and decision making BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Management fast Strategic planning fast Marketing / Management Marketing Strategic planning Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | The marketing pathfinder key concepts and cases for marketing strategy and decision making |
| title_auth | The marketing pathfinder key concepts and cases for marketing strategy and decision making |
| title_exact_search | The marketing pathfinder key concepts and cases for marketing strategy and decision making |
| title_full | The marketing pathfinder key concepts and cases for marketing strategy and decision making David Stewart ; Michael Saren |
| title_fullStr | The marketing pathfinder key concepts and cases for marketing strategy and decision making David Stewart ; Michael Saren |
| title_full_unstemmed | The marketing pathfinder key concepts and cases for marketing strategy and decision making David Stewart ; Michael Saren |
| title_short | The marketing pathfinder |
| title_sort | the marketing pathfinder key concepts and cases for marketing strategy and decision making |
| title_sub | key concepts and cases for marketing strategy and decision making |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Management fast Strategic planning fast Marketing / Management Marketing Strategic planning Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General Marketing / Management Strategic planning Marketing Wirtschaft Lehrbuch |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118758687 |
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