Employer brand management: practical lessons from the world's leading employers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, United Kingdom
Wiley
[2014]
|
| Schlagworte: | |
| Online-Zugang: | FCO01 FHA01 FHI01 FHR01 FLA01 FRO01 FWS01 FWS02 UBG01 UBG01 UBT01 UPA01 Volltext |
| Beschreibung: | "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management. Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "-- "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (x, 305 Seiten) |
| ISBN: | 9781119208051 111920805X 9781118898505 1118898508 9781118898512 1118898516 |
| DOI: | 10.1002/9781119208051 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV043396875 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T10:57:49Z |
| institution | BVB |
| isbn | 9781119208051 111920805X 9781118898505 1118898508 9781118898512 1118898516 |
| language | English |
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| publisher | Wiley |
| record_format | marc |
| spellingShingle | Mosley, Richard 1964- Employer brand management practical lessons from the world's leading employers Corporate culture Corporate image Employees / Recruiting Personnel management BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Branding (Marketing) fast Corporate culture fast Corporate image fast Employees / Recruiting fast Personnel management fast Wirtschaft Branding (Marketing) Personalmarketing (DE-588)4260586-6 gnd |
| subject_GND | (DE-588)4260586-6 |
| title | Employer brand management practical lessons from the world's leading employers |
| title_auth | Employer brand management practical lessons from the world's leading employers |
| title_exact_search | Employer brand management practical lessons from the world's leading employers |
| title_full | Employer brand management practical lessons from the world's leading employers Richard Mosley |
| title_fullStr | Employer brand management practical lessons from the world's leading employers Richard Mosley |
| title_full_unstemmed | Employer brand management practical lessons from the world's leading employers Richard Mosley |
| title_short | Employer brand management |
| title_sort | employer brand management practical lessons from the world s leading employers |
| title_sub | practical lessons from the world's leading employers |
| topic | Corporate culture Corporate image Employees / Recruiting Personnel management BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Branding (Marketing) fast Corporate culture fast Corporate image fast Employees / Recruiting fast Personnel management fast Wirtschaft Branding (Marketing) Personalmarketing (DE-588)4260586-6 gnd |
| topic_facet | Corporate culture Corporate image Employees / Recruiting Personnel management BUSINESS & ECONOMICS / Decision-Making & Problem Solving Branding (Marketing) Wirtschaft Personalmarketing |
| url | https://doi.org/10.1002/9781119208051 |
| work_keys_str_mv | AT mosleyrichard employerbrandmanagementpracticallessonsfromtheworldsleadingemployers |