Retail Marketing and Branding: a Definitive Guide to Maximizing ROI.
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken
Wiley
2012
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | FHR01 FRO01 UBG01 URL des Erstveröffentlichers |
| Item Description: | Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters |
| Physical Description: | 1 Online-Ressource (399 pages) |
| ISBN: | 9781119207900 1119207908 9781118489505 1118489500 |
Staff View
MARC
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Record in the Search Index
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| isbn | 9781119207900 1119207908 9781118489505 1118489500 |
| language | English |
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| publishDate | 2012 |
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| spelling | Perrey, Jesko Verfasser aut Retail Marketing and Branding a Definitive Guide to Maximizing ROI. 2nd ed Hoboken Wiley 2012 1 Online-Ressource (399 pages) txt rdacontent c rdamedia cr rdacarrier Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters Brand name products Branding (Marketing) Retail trade Branding (Marketing) fast Marketing / Cost effectiveness fast Marketing / Management fast Rate of return fast Rate of return Marketing / Cost effectiveness Marketing / Management Marketing (DE-588)4037589-4 gnd rswk-swf Handelsbetrieb (DE-588)4023226-8 gnd rswk-swf Handelsbetrieb (DE-588)4023226-8 s Marketing (DE-588)4037589-4 s DE-604 Spillecke, Dennis Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Perrey, Jesko Retail Marketing and Branding a Definitive Guide to Maximizing ROI. Brand name products Branding (Marketing) Retail trade Branding (Marketing) fast Marketing / Cost effectiveness fast Marketing / Management fast Rate of return fast Rate of return Marketing / Cost effectiveness Marketing / Management Marketing (DE-588)4037589-4 gnd Handelsbetrieb (DE-588)4023226-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4023226-8 |
| title | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_auth | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_exact_search | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_full | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_fullStr | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_full_unstemmed | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_short | Retail Marketing and Branding |
| title_sort | retail marketing and branding a definitive guide to maximizing roi |
| title_sub | a Definitive Guide to Maximizing ROI. |
| topic | Brand name products Branding (Marketing) Retail trade Branding (Marketing) fast Marketing / Cost effectiveness fast Marketing / Management fast Rate of return fast Rate of return Marketing / Cost effectiveness Marketing / Management Marketing (DE-588)4037589-4 gnd Handelsbetrieb (DE-588)4023226-8 gnd |
| topic_facet | Brand name products Branding (Marketing) Retail trade Marketing / Cost effectiveness Marketing / Management Rate of return Marketing Handelsbetrieb |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900 |
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