Retail Marketing and Branding: a Definitive Guide to Maximizing ROI.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2012
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FHR01 FRO01 UBG01 Volltext |
| Beschreibung: | Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters |
| Beschreibung: | 1 Online-Ressource (399 pages) |
| ISBN: | 9781119207900 1119207908 9781118489505 1118489500 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043396830 | ||
| 003 | DE-604 | ||
| 005 | 20190207 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160222s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781119207900 |c electronic bk. |9 978-1-119-20790-0 | ||
| 020 | |a 1119207908 |c electronic bk. |9 1-119-20790-8 | ||
| 020 | |a 9781118489505 |9 978-1-118-48950-5 | ||
| 020 | |a 1118489500 |9 1-118-48950-0 | ||
| 024 | 7 | |a 10.1002/9781119207900 |2 doi | |
| 035 | |a (ZDB-35-WIC)ocn880909436 | ||
| 035 | |a (OCoLC)880909436 | ||
| 035 | |a (DE-599)BVBBV043396830 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-861 |a DE-898 | ||
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Perrey, Jesko |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Retail Marketing and Branding |b a Definitive Guide to Maximizing ROI. |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Hoboken |b Wiley |c 2012 | |
| 300 | |a 1 Online-Ressource (399 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Retail trade | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Marketing / Cost effectiveness |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Rate of return |2 fast | |
| 650 | 4 | |a Rate of return | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing / Cost effectiveness | |
| 650 | 4 | |a Marketing / Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Handelsbetrieb |0 (DE-588)4023226-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Handelsbetrieb |0 (DE-588)4023226-8 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Spillecke, Dennis |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-35-WIC | ||
| 940 | 1 | |q FHR_PDA_WIC_Kauf | |
| 940 | 1 | |q UBG_PDA_WIC | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028815414 | ||
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900 |l FHR01 |p ZDB-35-WIC |q FHR_PDA_WIC_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900 |l UBG01 |p ZDB-35-WIC |q UBG_PDA_WIC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175978267672576 |
|---|---|
| any_adam_object | |
| author | Perrey, Jesko |
| author_facet | Perrey, Jesko |
| author_role | aut |
| author_sort | Perrey, Jesko |
| author_variant | j p jp |
| building | Verbundindex |
| bvnumber | BV043396830 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn880909436 (OCoLC)880909436 (DE-599)BVBBV043396830 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02798nmm a2200637zc 4500</leader><controlfield tag="001">BV043396830</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190207 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160222s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119207900</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-119-20790-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119207908</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-119-20790-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118489505</subfield><subfield code="9">978-1-118-48950-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118489500</subfield><subfield code="9">1-118-48950-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781119207900</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-35-WIC)ocn880909436</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)880909436</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043396830</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-861</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Perrey, Jesko</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Retail Marketing and Branding</subfield><subfield code="b">a Definitive Guide to Maximizing ROI.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken</subfield><subfield code="b">Wiley</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (399 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Retail trade</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Cost effectiveness</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Rate of return</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Rate of return</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Cost effectiveness</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Handelsbetrieb</subfield><subfield code="0">(DE-588)4023226-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Handelsbetrieb</subfield><subfield code="0">(DE-588)4023226-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Spillecke, Dennis</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FHR_PDA_WIC_Kauf</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028815414</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FHR_PDA_WIC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBG_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043396830 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:52Z |
| institution | BVB |
| isbn | 9781119207900 1119207908 9781118489505 1118489500 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028815414 |
| oclc_num | 880909436 |
| open_access_boolean | |
| owner | DE-861 DE-898 DE-BY-UBR |
| owner_facet | DE-861 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource (399 pages) |
| psigel | ZDB-35-WIC FHR_PDA_WIC_Kauf UBG_PDA_WIC ZDB-35-WIC FHR_PDA_WIC_Kauf ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Perrey, Jesko Verfasser aut Retail Marketing and Branding a Definitive Guide to Maximizing ROI. 2nd ed Hoboken Wiley 2012 1 Online-Ressource (399 pages) txt rdacontent c rdamedia cr rdacarrier Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters Brand name products Branding (Marketing) Retail trade Branding (Marketing) fast Marketing / Cost effectiveness fast Marketing / Management fast Rate of return fast Rate of return Marketing / Cost effectiveness Marketing / Management Marketing (DE-588)4037589-4 gnd rswk-swf Handelsbetrieb (DE-588)4023226-8 gnd rswk-swf Handelsbetrieb (DE-588)4023226-8 s Marketing (DE-588)4037589-4 s DE-604 Spillecke, Dennis Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Perrey, Jesko Retail Marketing and Branding a Definitive Guide to Maximizing ROI. Brand name products Branding (Marketing) Retail trade Branding (Marketing) fast Marketing / Cost effectiveness fast Marketing / Management fast Rate of return fast Rate of return Marketing / Cost effectiveness Marketing / Management Marketing (DE-588)4037589-4 gnd Handelsbetrieb (DE-588)4023226-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4023226-8 |
| title | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_auth | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_exact_search | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_full | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_fullStr | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_full_unstemmed | Retail Marketing and Branding a Definitive Guide to Maximizing ROI. |
| title_short | Retail Marketing and Branding |
| title_sort | retail marketing and branding a definitive guide to maximizing roi |
| title_sub | a Definitive Guide to Maximizing ROI. |
| topic | Brand name products Branding (Marketing) Retail trade Branding (Marketing) fast Marketing / Cost effectiveness fast Marketing / Management fast Rate of return fast Rate of return Marketing / Cost effectiveness Marketing / Management Marketing (DE-588)4037589-4 gnd Handelsbetrieb (DE-588)4023226-8 gnd |
| topic_facet | Brand name products Branding (Marketing) Retail trade Marketing / Cost effectiveness Marketing / Management Rate of return Marketing Handelsbetrieb |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207900 |
| work_keys_str_mv | AT perreyjesko retailmarketingandbrandingadefinitiveguidetomaximizingroi AT spilleckedennis retailmarketingandbrandingadefinitiveguidetomaximizingroi |