The power of mobile banking: how to profit from the revolution in retail financial services
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Bibliographische Detailangaben
1. Verfasser: Krishnan, Sankar (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken Wiley 2014
Schlagworte:
Online-Zugang:FRO01
UBG01
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Beschreibung:This book gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail "branch" banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones. It includes: strategies for adapting mobile banking practices that suit the needs of both developed and emerging markets; a discussion of the expanding mobile payment systems that offer a wealth of financial opportunities for banking institutions and includes information on the growth of e-commerce; advice for bankers who want to increase their bottom line by delving into the world-wide prepaid card market; and a discussion on the risks and hazards of mobile banking and reveals the critical investments that banks must be willing to make in order to avoid losing customers to telecoms, retailers, and technology providers. --
Beschreibung:1 Online-Ressource (192 pages)
ISBN:9781118932025
1118932021
9781118932032
111893203X
9781118932049
1118932048

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