Analytics and dynamic customer strategy: big profits from big data
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2014
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 UBT01 Volltext |
| Beschreibung: | Includes index "Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xviii, 235 pages) |
| ISBN: | 1118905733 1118919769 1118919777 1118919785 9781118905739 9781118919767 9781118919774 9781118919781 |
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:24:52Z |
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| language | English |
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| spelling | Tanner, John F. Verfasser aut Analytics and dynamic customer strategy big profits from big data John F. (Jeff) Tanner, Jr Hoboken, N.J. Wiley 2014 1 Online-Ressource (xviii, 235 pages) txt rdacontent c rdamedia cr rdacarrier Includes index "Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works"-- Includes bibliographical references and index BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Big data fast Customer relations fast Relationship marketing fast Wirtschaft Customer relations Relationship marketing Big data Unternehmen (DE-588)4061963-1 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Electronic books Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Erscheint auch als Druckausgabe 978-1-118-90573-9 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118919767 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tanner, John F. Analytics and dynamic customer strategy big profits from big data BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Big data fast Customer relations fast Relationship marketing fast Wirtschaft Customer relations Relationship marketing Big data Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4326109-7 (DE-588)4037589-4 (DE-588)4236865-0 |
| title | Analytics and dynamic customer strategy big profits from big data |
| title_auth | Analytics and dynamic customer strategy big profits from big data |
| title_exact_search | Analytics and dynamic customer strategy big profits from big data |
| title_full | Analytics and dynamic customer strategy big profits from big data John F. (Jeff) Tanner, Jr |
| title_fullStr | Analytics and dynamic customer strategy big profits from big data John F. (Jeff) Tanner, Jr |
| title_full_unstemmed | Analytics and dynamic customer strategy big profits from big data John F. (Jeff) Tanner, Jr |
| title_short | Analytics and dynamic customer strategy |
| title_sort | analytics and dynamic customer strategy big profits from big data |
| title_sub | big profits from big data |
| topic | BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Big data fast Customer relations fast Relationship marketing fast Wirtschaft Customer relations Relationship marketing Big data Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Decision-Making & Problem Solving Big data Customer relations Relationship marketing Wirtschaft Unternehmen Beziehungsmanagement Marketing Kundenmanagement |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118919767 |
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