The money-raising nonprofit brand: motivating donors to give, give happily, and keep on giving
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2014]
|
| Schriftenreihe: | Wiley nonprofit authority
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | "Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world--financially, emotionally, and practically--than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781118583395 1118583396 9781118583401 111858340X 1118583426 9781118583425 9781118583340 1118583345 |
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| 500 | |a "Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world--financially, emotionally, and practically--than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do"-- | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Fund raising | |
| 650 | 4 | |a Nonprofit organizations / Management | |
| 650 | 4 | |a Nonprofit organizations / Marketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Nonprofit Organizations & Charities |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Fund raising |2 fast | |
| 650 | 7 | |a Nonprofit organizations / Management |2 fast | |
| 650 | 7 | |a Nonprofit organizations / Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Fund raising | |
| 650 | 4 | |a Nonprofit organizations / Marketing | |
| 650 | 4 | |a Nonprofit organizations / Management | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
| _version_ | 1804175977744433152 |
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| any_adam_object | |
| author | Brooks, Jeff |
| author_facet | Brooks, Jeff |
| author_role | aut |
| author_sort | Brooks, Jeff |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV043396587 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn871689649 (OCoLC)871689649 (DE-599)BVBBV043396587 |
| dewey-full | 658.15/224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15/224 |
| dewey-search | 658.15/224 |
| dewey-sort | 3658.15 3224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043396587 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:52Z |
| institution | BVB |
| isbn | 9781118583395 1118583396 9781118583401 111858340X 1118583426 9781118583425 9781118583340 1118583345 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028815171 |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley nonprofit authority |
| spelling | Brooks, Jeff Verfasser aut The money-raising nonprofit brand motivating donors to give, give happily, and keep on giving Jeff Brooks Hoboken, New Jersey Wiley [2014] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Wiley nonprofit authority "Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world--financially, emotionally, and practically--than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do"-- Includes bibliographical references and index Branding (Marketing) Fund raising Nonprofit organizations / Management Nonprofit organizations / Marketing BUSINESS & ECONOMICS / Nonprofit Organizations & Charities bisacsh Branding (Marketing) fast Fund raising fast Nonprofit organizations / Management fast Nonprofit organizations / Marketing fast Wirtschaft Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-58342-5 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118583340 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Brooks, Jeff The money-raising nonprofit brand motivating donors to give, give happily, and keep on giving Branding (Marketing) Fund raising Nonprofit organizations / Management Nonprofit organizations / Marketing BUSINESS & ECONOMICS / Nonprofit Organizations & Charities bisacsh Branding (Marketing) fast Fund raising fast Nonprofit organizations / Management fast Nonprofit organizations / Marketing fast Wirtschaft |
| title | The money-raising nonprofit brand motivating donors to give, give happily, and keep on giving |
| title_auth | The money-raising nonprofit brand motivating donors to give, give happily, and keep on giving |
| title_exact_search | The money-raising nonprofit brand motivating donors to give, give happily, and keep on giving |
| title_full | The money-raising nonprofit brand motivating donors to give, give happily, and keep on giving Jeff Brooks |
| title_fullStr | The money-raising nonprofit brand motivating donors to give, give happily, and keep on giving Jeff Brooks |
| title_full_unstemmed | The money-raising nonprofit brand motivating donors to give, give happily, and keep on giving Jeff Brooks |
| title_short | The money-raising nonprofit brand |
| title_sort | the money raising nonprofit brand motivating donors to give give happily and keep on giving |
| title_sub | motivating donors to give, give happily, and keep on giving |
| topic | Branding (Marketing) Fund raising Nonprofit organizations / Management Nonprofit organizations / Marketing BUSINESS & ECONOMICS / Nonprofit Organizations & Charities bisacsh Branding (Marketing) fast Fund raising fast Nonprofit organizations / Management fast Nonprofit organizations / Marketing fast Wirtschaft |
| topic_facet | Branding (Marketing) Fund raising Nonprofit organizations / Management Nonprofit organizations / Marketing BUSINESS & ECONOMICS / Nonprofit Organizations & Charities Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118583340 |
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