Delivering effective social customer service: how to redefine the way you manage customer experience and your corporate reputation

Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to u...

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Bibliographic Details
Main Authors: Blunt, Carolyn 1976- (Author), Hill-Wilson, Martin (Author)
Format: Electronic eBook
Language:English
Published: Hoboken Wiley 2013
Subjects:
Online Access:FRO01
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Summary:Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing's R & D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. 'Delivering Effective
Physical Description:1 Online-Ressource (238 S.) Ill.
ISBN:9781118662663
1118662660
9781118770566
1118770560
9781118662656
1118662652

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