Delivering effective social customer service: how to redefine the way you manage customer experience and your corporate reputation
Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to u...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2013
|
| Schlagworte: | |
| Online-Zugang: | FRO01 FUBA1 UBG01 Volltext |
| Zusammenfassung: | Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing's R & D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. 'Delivering Effective |
| Beschreibung: | 1 Online-Ressource (238 S.) Ill. |
| ISBN: | 9781118662663 1118662660 9781118770566 1118770560 9781118662656 1118662652 |
Internformat
MARC
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| 245 | 1 | 0 | |a Delivering effective social customer service |b how to redefine the way you manage customer experience and your corporate reputation |c Carolyn Blunt and Martin Hill-Wilson |
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| 520 | |a Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing's R & D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. 'Delivering Effective | ||
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Datensatz im Suchindex
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| author | Blunt, Carolyn 1976- Hill-Wilson, Martin |
| author_GND | (DE-588)116773968X (DE-588)1046679678 |
| author_facet | Blunt, Carolyn 1976- Hill-Wilson, Martin |
| author_role | aut aut |
| author_sort | Blunt, Carolyn 1976- |
| author_variant | c b cb m h w mhw |
| building | Verbundindex |
| bvnumber | BV043396493 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043396493 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:24:51Z |
| institution | BVB |
| isbn | 9781118662663 1118662660 9781118770566 1118770560 9781118662656 1118662652 |
| language | English |
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| oclc_num | 868973379 |
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| publishDate | 2013 |
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| spelling | Blunt, Carolyn 1976- Verfasser (DE-588)116773968X aut Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation Carolyn Blunt and Martin Hill-Wilson Hoboken Wiley 2013 1 Online-Ressource (238 S.) Ill. txt rdacontent c rdamedia cr rdacarrier Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing's R & D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. 'Delivering Effective BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer satisfaction fast Customer relations / Management fast Customer services fast Consumer satisfaction Customer relations / Management Customer services Wirtschaft Electronic books Hill-Wilson, Martin Verfasser (DE-588)1046679678 aut Erscheint auch als Druck-Ausgabe 978-1-118-66267-0 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118662663 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Blunt, Carolyn 1976- Hill-Wilson, Martin Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer satisfaction fast Customer relations / Management fast Customer services fast Consumer satisfaction Customer relations / Management Customer services Wirtschaft |
| title | Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation |
| title_auth | Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation |
| title_exact_search | Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation |
| title_full | Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation Carolyn Blunt and Martin Hill-Wilson |
| title_fullStr | Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation Carolyn Blunt and Martin Hill-Wilson |
| title_full_unstemmed | Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation Carolyn Blunt and Martin Hill-Wilson |
| title_short | Delivering effective social customer service |
| title_sort | delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation |
| title_sub | how to redefine the way you manage customer experience and your corporate reputation |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer satisfaction fast Customer relations / Management fast Customer services fast Consumer satisfaction Customer relations / Management Customer services Wirtschaft |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer satisfaction Customer relations / Management Customer services Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118662663 |
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