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The PR masterclass: how to develop a public relations strategy that works!

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Bibliographic Details
Main Author:	Singleton, Alex (Author)
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex, United Kingdom Wiley [2014]
Subjects:	Consultations Public relations / Great Britain Public relations BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Großbritannien
Online Access:	FRO01 FUBA1 UBG01 Volltext Buchcover
Item Description:	"The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy."
Physical Description:	1 Online-Ressource (xviii, 190 Seiten)
ISBN:	9781118756195 1118756193 9781118756201 1118756207 9781118756225 1118756223

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MARC


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264		1	\|a Chichester, West Sussex, United Kingdom \|b Wiley \|c [2014]
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300			\|a 1 Online-Ressource (xviii, 190 Seiten)
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500			\|a "The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy."
650		4	\|a Consultations
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650		4	\|a Wirtschaft
650		4	\|a Public relations
651		4	\|a Großbritannien
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 978-1-118-75623-2
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Record in the Search Index

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author	Singleton, Alex
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author_sort	Singleton, Alex
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dewey-full	659.2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.2
dewey-search	659.2
dewey-sort	3659.2
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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geographic_facet	Großbritannien
id	DE-604.BV043396412
illustrated	Not Illustrated
indexdate	2024-07-10T07:24:51Z
institution	BVB
isbn	9781118756195 1118756193 9781118756201 1118756207 9781118756225 1118756223
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028814996
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physical	1 Online-Ressource (xviii, 190 Seiten)
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publishDate	2014
publishDateSearch	2014
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publisher	Wiley
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spelling	Singleton, Alex Verfasser aut The PR masterclass how to develop a public relations strategy that works! Alex Singleton Chichester, West Sussex, United Kingdom Wiley [2014] © 2014 1 Online-Ressource (xviii, 190 Seiten) txt rdacontent c rdamedia cr rdacarrier "The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy." Consultations Public relations / Great Britain Public relations BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Public relations fast Wirtschaft Großbritannien Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-75623-2 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118756225 Verlag URL des Erstveröffentlichers Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028814996&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover
spellingShingle	Singleton, Alex The PR masterclass how to develop a public relations strategy that works! Consultations Public relations / Great Britain Public relations BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Public relations fast Wirtschaft
title	The PR masterclass how to develop a public relations strategy that works!
title_auth	The PR masterclass how to develop a public relations strategy that works!
title_exact_search	The PR masterclass how to develop a public relations strategy that works!
title_full	The PR masterclass how to develop a public relations strategy that works! Alex Singleton
title_fullStr	The PR masterclass how to develop a public relations strategy that works! Alex Singleton
title_full_unstemmed	The PR masterclass how to develop a public relations strategy that works! Alex Singleton
title_short	The PR masterclass
title_sort	the pr masterclass how to develop a public relations strategy that works
title_sub	how to develop a public relations strategy that works!
topic	Consultations Public relations / Great Britain Public relations BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Public relations fast Wirtschaft
topic_facet	Consultations Public relations / Great Britain Public relations BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Großbritannien
url	https://onlinelibrary.wiley.com/doi/book/10.1002/9781118756225 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028814996&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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