The PR masterclass: how to develop a public relations strategy that works!
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Chichester, West Sussex, United Kingdom
Wiley
[2014]
|
Schlagworte: | |
Online-Zugang: | FRO01 FUBA1 UBG01 Volltext Buchcover |
Beschreibung: | "The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy." |
Beschreibung: | 1 Online-Ressource (xviii, 190 Seiten) |
ISBN: | 9781118756195 1118756193 9781118756201 1118756207 9781118756225 1118756223 |
Internformat
MARC
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100 | 1 | |a Singleton, Alex |e Verfasser |4 aut | |
245 | 1 | 0 | |a The PR masterclass |b how to develop a public relations strategy that works! |c Alex Singleton |
264 | 1 | |a Chichester, West Sussex, United Kingdom |b Wiley |c [2014] | |
264 | 4 | |c © 2014 | |
300 | |a 1 Online-Ressource (xviii, 190 Seiten) | ||
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337 | |b c |2 rdamedia | ||
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500 | |a "The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy." | ||
650 | 4 | |a Consultations | |
650 | 4 | |a Public relations / Great Britain | |
650 | 4 | |a Public relations | |
650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
650 | 7 | |a Public relations |2 fast | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Public relations | |
651 | 4 | |a Großbritannien | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-118-75623-2 |
856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118756225 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
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Datensatz im Suchindex
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---|---|
any_adam_object | 1 |
author | Singleton, Alex |
author_facet | Singleton, Alex |
author_role | aut |
author_sort | Singleton, Alex |
author_variant | a s as |
building | Verbundindex |
bvnumber | BV043396412 |
collection | ZDB-35-WIC |
ctrlnum | (ZDB-35-WIC)ocn865334448 (OCoLC)865334448 (DE-599)BVBBV043396412 |
dewey-full | 659.2 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2 |
dewey-search | 659.2 |
dewey-sort | 3659.2 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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geographic_facet | Großbritannien |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T07:24:51Z |
institution | BVB |
isbn | 9781118756195 1118756193 9781118756201 1118756207 9781118756225 1118756223 |
language | English |
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publishDate | 2014 |
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publisher | Wiley |
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spelling | Singleton, Alex Verfasser aut The PR masterclass how to develop a public relations strategy that works! Alex Singleton Chichester, West Sussex, United Kingdom Wiley [2014] © 2014 1 Online-Ressource (xviii, 190 Seiten) txt rdacontent c rdamedia cr rdacarrier "The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy." Consultations Public relations / Great Britain Public relations BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Public relations fast Wirtschaft Großbritannien Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-75623-2 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118756225 Verlag URL des Erstveröffentlichers Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028814996&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover |
spellingShingle | Singleton, Alex The PR masterclass how to develop a public relations strategy that works! Consultations Public relations / Great Britain Public relations BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Public relations fast Wirtschaft |
title | The PR masterclass how to develop a public relations strategy that works! |
title_auth | The PR masterclass how to develop a public relations strategy that works! |
title_exact_search | The PR masterclass how to develop a public relations strategy that works! |
title_full | The PR masterclass how to develop a public relations strategy that works! Alex Singleton |
title_fullStr | The PR masterclass how to develop a public relations strategy that works! Alex Singleton |
title_full_unstemmed | The PR masterclass how to develop a public relations strategy that works! Alex Singleton |
title_short | The PR masterclass |
title_sort | the pr masterclass how to develop a public relations strategy that works |
title_sub | how to develop a public relations strategy that works! |
topic | Consultations Public relations / Great Britain Public relations BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Public relations fast Wirtschaft |
topic_facet | Consultations Public relations / Great Britain Public relations BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Großbritannien |
url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118756225 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028814996&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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