Marketing and finance: creating shareholder value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2013
|
| Ausgabe: | 2nd edition , Revision of the author's Marketing due diligence |
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references and index Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the <i>Second Edition</i> features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781118748664 1118748662 9781118748763 111874876X 9781118748893 1118748891 |
Internformat
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| 250 | |a 2nd edition , Revision of the author's Marketing due diligence | ||
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| 650 | 7 | |a Corporations / Investor relations |2 fast | |
| 650 | 7 | |a Corporations / Valuation |2 fast | |
| 650 | 7 | |a Economic value added |2 fast | |
| 650 | 7 | |a Risk assessment |2 fast | |
| 650 | 7 | |a Stocks / Marketing |2 fast | |
| 650 | 7 | |a Stocks / Prices |2 fast | |
| 650 | 4 | |a Finance / Handbooks, manuals, etc | |
| 650 | 4 | |a Marketing / Handbooks, manuals, etc | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Corporations / Valuation | |
| 650 | 4 | |a Corporations / Investor relations | |
| 650 | 4 | |a Stocks / Marketing | |
| 650 | 4 | |a Stocks / Prices | |
| 650 | 4 | |a Economic value added | |
| 650 | 4 | |a Risk assessment | |
| 700 | 1 | |a Smith, Brian D. |e Sonstige |4 oth | |
| 700 | 1 | |a Ward, Keith |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804175976146403328 |
|---|---|
| any_adam_object | |
| author | McDonald, Malcolm |
| author_facet | McDonald, Malcolm |
| author_role | aut |
| author_sort | McDonald, Malcolm |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV043395865 |
| classification_rvk | QP 600 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn843124271 (OCoLC)843124271 (DE-599)BVBBV043395865 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd edition , Revision of the author's Marketing due diligence |
| format | Electronic eBook |
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| id | DE-604.BV043395865 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:50Z |
| institution | BVB |
| isbn | 9781118748664 1118748662 9781118748763 111874876X 9781118748893 1118748891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028814449 |
| oclc_num | 843124271 |
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| owner | DE-861 |
| owner_facet | DE-861 |
| physical | 1 Online-Ressource |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Wiley |
| record_format | marc |
| spelling | McDonald, Malcolm Verfasser aut Marketing due diligence Marketing and finance creating shareholder value Malcolm McDonald, Brian D. Smith, Keith Ward 2nd edition , Revision of the author's Marketing due diligence Hoboken Wiley 2013 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the <i>Second Edition</i> features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers Corporations / Investor relations fast Corporations / Valuation fast Economic value added fast Risk assessment fast Stocks / Marketing fast Stocks / Prices fast Finance / Handbooks, manuals, etc Marketing / Handbooks, manuals, etc BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Corporations / Valuation Corporations / Investor relations Stocks / Marketing Stocks / Prices Economic value added Risk assessment Smith, Brian D. Sonstige oth Ward, Keith Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 978-1-119-95338-8 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118748664 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | McDonald, Malcolm Marketing and finance creating shareholder value Corporations / Investor relations fast Corporations / Valuation fast Economic value added fast Risk assessment fast Stocks / Marketing fast Stocks / Prices fast Finance / Handbooks, manuals, etc Marketing / Handbooks, manuals, etc BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Corporations / Valuation Corporations / Investor relations Stocks / Marketing Stocks / Prices Economic value added Risk assessment |
| title | Marketing and finance creating shareholder value |
| title_alt | Marketing due diligence |
| title_auth | Marketing and finance creating shareholder value |
| title_exact_search | Marketing and finance creating shareholder value |
| title_full | Marketing and finance creating shareholder value Malcolm McDonald, Brian D. Smith, Keith Ward |
| title_fullStr | Marketing and finance creating shareholder value Malcolm McDonald, Brian D. Smith, Keith Ward |
| title_full_unstemmed | Marketing and finance creating shareholder value Malcolm McDonald, Brian D. Smith, Keith Ward |
| title_short | Marketing and finance |
| title_sort | marketing and finance creating shareholder value |
| title_sub | creating shareholder value |
| topic | Corporations / Investor relations fast Corporations / Valuation fast Economic value added fast Risk assessment fast Stocks / Marketing fast Stocks / Prices fast Finance / Handbooks, manuals, etc Marketing / Handbooks, manuals, etc BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Corporations / Valuation Corporations / Investor relations Stocks / Marketing Stocks / Prices Economic value added Risk assessment |
| topic_facet | Corporations / Investor relations Corporations / Valuation Economic value added Risk assessment Stocks / Marketing Stocks / Prices Finance / Handbooks, manuals, etc Marketing / Handbooks, manuals, etc BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118748664 |
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