Market your way to growth: 8 ways to win
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way t...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2013
|
| Schlagworte: | |
| Online-Zugang: | DE-861 DE-188 DE-473 DE-703 Volltext |
| Zusammenfassung: | Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility |
| Beschreibung: | 1 Online-Ressource (XXVIII, 212 S.) graph. Darst. |
| ISBN: | 9781118519660 9781118519646 9781283917407 9781118519608 9781119204015 |
| DOI: | 10.1002/9781119204015 |
Internformat
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| 520 | |a Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility | ||
| 650 | 4 | |a Customer relations / Management | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
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| 650 | 7 | |a Marketing |2 fast | |
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Datensatz im Suchindex
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-08-21T00:50:59Z |
| institution | BVB |
| isbn | 9781118519660 9781118519646 9781283917407 9781118519608 9781119204015 |
| language | English |
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| physical | 1 Online-Ressource (XXVIII, 212 S.) graph. Darst. |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Market your way to growth 8 ways to win Philip and Milton Kotler Hoboken, NJ Wiley 2013 1 Online-Ressource (XXVIII, 212 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility Customer relations / Management BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Customer relations / Management fast Marketing fast Relationship marketing fast Wirtschaft Marketing Relationship marketing Kotler, Milton Verfasser (DE-588)141937491 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-49640-4 https://doi.org/10.1002/9781119204015 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Kotler, Philip 1931- Kotler, Milton Market your way to growth 8 ways to win Customer relations / Management BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Customer relations / Management fast Marketing fast Relationship marketing fast Wirtschaft Marketing Relationship marketing |
| title | Market your way to growth 8 ways to win |
| title_auth | Market your way to growth 8 ways to win |
| title_exact_search | Market your way to growth 8 ways to win |
| title_full | Market your way to growth 8 ways to win Philip and Milton Kotler |
| title_fullStr | Market your way to growth 8 ways to win Philip and Milton Kotler |
| title_full_unstemmed | Market your way to growth 8 ways to win Philip and Milton Kotler |
| title_short | Market your way to growth |
| title_sort | market your way to growth 8 ways to win |
| title_sub | 8 ways to win |
| topic | Customer relations / Management BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Customer relations / Management fast Marketing fast Relationship marketing fast Wirtschaft Marketing Relationship marketing |
| topic_facet | Customer relations / Management BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing Relationship marketing Wirtschaft |
| url | https://doi.org/10.1002/9781119204015 |
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