Grow the core: how to focus on your core business for brand success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, United Kingdom
John Wiley & Sons Ltd.
[2013]
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext Buchcover |
| Beschreibung: | Includes bibliographical references and index Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781119207894 1119207894 9781118484708 1118484703 9781118484685 1118484681 9781118484692 111848469X 1283941090 9781283941099 1118484711 9781118484715 |
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| 500 | |a Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Marketing |2 bisacsh | |
| 650 | 7 | |a Brand name products / Management |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 4 | |a Business planning | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Success | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Brand name products / Management | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| any_adam_object | 1 |
| author | Taylor, David |
| author_facet | Taylor, David |
| author_role | aut |
| author_sort | Taylor, David |
| author_variant | d t dt |
| building | Verbundindex |
| bvnumber | BV043395177 |
| classification_rvk | QP 624 |
| collection | ZDB-35-WIC |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043395177 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:49Z |
| institution | BVB |
| isbn | 9781119207894 1119207894 9781118484708 1118484703 9781118484685 1118484681 9781118484692 111848469X 1283941090 9781283941099 1118484711 9781118484715 |
| language | English |
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| publisher | John Wiley & Sons Ltd. |
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| spelling | Taylor, David Verfasser aut Grow the core how to focus on your core business for brand success David Taylor Chichester, West Sussex, United Kingdom John Wiley & Sons Ltd. [2013] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marketing bisacsh Brand name products / Management fast Branding (Marketing) fast Product management fast Strategic planning fast Business planning Business Strategic planning Success Wirtschaft Brand name products / Management Product management Branding (Marketing) Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-48471-5 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207894 Verlag URL des Erstveröffentlichers Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028813761&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover |
| spellingShingle | Taylor, David Grow the core how to focus on your core business for brand success BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marketing bisacsh Brand name products / Management fast Branding (Marketing) fast Product management fast Strategic planning fast Business planning Business Strategic planning Success Wirtschaft Brand name products / Management Product management Branding (Marketing) |
| title | Grow the core how to focus on your core business for brand success |
| title_auth | Grow the core how to focus on your core business for brand success |
| title_exact_search | Grow the core how to focus on your core business for brand success |
| title_full | Grow the core how to focus on your core business for brand success David Taylor |
| title_fullStr | Grow the core how to focus on your core business for brand success David Taylor |
| title_full_unstemmed | Grow the core how to focus on your core business for brand success David Taylor |
| title_short | Grow the core |
| title_sort | grow the core how to focus on your core business for brand success |
| title_sub | how to focus on your core business for brand success |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marketing bisacsh Brand name products / Management fast Branding (Marketing) fast Product management fast Strategic planning fast Business planning Business Strategic planning Success Wirtschaft Brand name products / Management Product management Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Marketing Brand name products / Management Branding (Marketing) Product management Strategic planning Business planning Business Success Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207894 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028813761&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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