Kellogg on advertising & media: the Kellogg School of Management
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
c2008
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index "This book is the ultimate guide to communicating with consumers in today's advertising and media climate." "Most marketers today face strong competition from products that are well positioned and high-quality. The job of marketing communications is increasingly to find ways of not just delivering an ad message but also of engaging the consumer, of getting the consumer to feel the brand is relevant to their lives. This cutting-edge book from world-renowned Kellogg faculty and leading practitioners explains the exciting new ways advertising and media are doing just that."--BOOK JACKET. |
| Beschreibung: | 1 Online-Ressource (xi, 292 p.) |
| ISBN: | 9781119198154 1119198151 9781118429112 1118429117 9780470119860 0470119861 |
Internformat
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "This book is the ultimate guide to communicating with consumers in today's advertising and media climate." "Most marketers today face strong competition from products that are well positioned and high-quality. The job of marketing communications is increasingly to find ways of not just delivering an ad message but also of engaging the consumer, of getting the consumer to feel the brand is relevant to their lives. This cutting-edge book from world-renowned Kellogg faculty and leading practitioners explains the exciting new ways advertising and media are doing just that."--BOOK JACKET. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Business |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising media planning | |
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Datensatz im Suchindex
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| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043394938 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:48Z |
| institution | BVB |
| isbn | 9781119198154 1119198151 9781118429112 1118429117 9780470119860 0470119861 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028813522 |
| oclc_num | 803370076 |
| open_access_boolean | |
| owner | DE-861 |
| owner_facet | DE-861 |
| physical | 1 Online-Ressource (xi, 292 p.) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2008 |
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| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Kellogg on advertising & media the Kellogg School of Management edited by Bobby J. Calder Kellogg on advertising and media Hoboken, N.J. John Wiley & Sons c2008 1 Online-Ressource (xi, 292 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "This book is the ultimate guide to communicating with consumers in today's advertising and media climate." "Most marketers today face strong competition from products that are well positioned and high-quality. The job of marketing communications is increasingly to find ways of not just delivering an ad message but also of engaging the consumer, of getting the consumer to feel the brand is relevant to their lives. This cutting-edge book from world-renowned Kellogg faculty and leading practitioners explains the exciting new ways advertising and media are doing just that."--BOOK JACKET. BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business fast Wirtschaft Advertising media planning Advertising Mediaplanung (DE-588)4038221-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Electronic books 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Mediaplanung (DE-588)4038221-7 s 2\p DE-604 Calder, Bobby J. Sonstige oth J.L. Kellogg Graduate School of Management Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9781119198154 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kellogg on advertising & media the Kellogg School of Management BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business fast Wirtschaft Advertising media planning Advertising Mediaplanung (DE-588)4038221-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4038221-7 (DE-588)4061963-1 (DE-588)4143413-4 |
| title | Kellogg on advertising & media the Kellogg School of Management |
| title_alt | Kellogg on advertising and media |
| title_auth | Kellogg on advertising & media the Kellogg School of Management |
| title_exact_search | Kellogg on advertising & media the Kellogg School of Management |
| title_full | Kellogg on advertising & media the Kellogg School of Management edited by Bobby J. Calder |
| title_fullStr | Kellogg on advertising & media the Kellogg School of Management edited by Bobby J. Calder |
| title_full_unstemmed | Kellogg on advertising & media the Kellogg School of Management edited by Bobby J. Calder |
| title_short | Kellogg on advertising & media |
| title_sort | kellogg on advertising media the kellogg school of management |
| title_sub | the Kellogg School of Management |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business fast Wirtschaft Advertising media planning Advertising Mediaplanung (DE-588)4038221-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Business Wirtschaft Advertising media planning Advertising Mediaplanung Unternehmen Aufsatzsammlung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119198154 |
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