Pharmaceutical lifecycle management: making the most of each and every brand
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
©2012
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext Buchcover |
| Beschreibung: | Includes index A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get |
| Beschreibung: | 1 Online-Ressource (xxii, 389 pages :) |
| ISBN: | 9781118266793 111826679X 9781118266755 1118266757 9781118265895 1118265890 |
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| 500 | |a Includes index | ||
| 500 | |a A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get | ||
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| 650 | 4 | |a Drug Approval / economics | |
| 650 | 4 | |a Economics, Pharmaceutical / legislation & jurisprudence | |
| 650 | 4 | |a Marketing / methods | |
| 650 | 4 | |a Pharmaceutical Preparations / economics | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | 1 |
| author | Ellery, Tony |
| author_facet | Ellery, Tony |
| author_role | aut |
| author_sort | Ellery, Tony |
| author_variant | t e te |
| building | Verbundindex |
| bvnumber | BV043394631 |
| classification_rvk | QR 525 |
| collection | ZDB-35-WIC |
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| dewey-full | 338.4/76153 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/76153 |
| dewey-search | 338.4/76153 |
| dewey-sort | 3338.4 576153 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043394631 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:48Z |
| institution | BVB |
| isbn | 9781118266793 111826679X 9781118266755 1118266757 9781118265895 1118265890 |
| language | English |
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| physical | 1 Online-Ressource (xxii, 389 pages :) |
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| spelling | Ellery, Tony Verfasser aut Pharmaceutical lifecycle management making the most of each and every brand Tony Ellery, Neal Hansen Hoboken, N.J. John Wiley & Sons ©2012 1 Online-Ressource (xxii, 389 pages :) txt rdacontent c rdamedia cr rdacarrier Includes index A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get Drug Industry / economics Drug Approval / economics Economics, Pharmaceutical / legislation & jurisprudence Marketing / methods Pharmaceutical Preparations / economics BUSINESS & ECONOMICS / Industries / Service bisacsh Pharmaceutical industry fast Industrie Wirtschaft Pharmaceutical industry / Economic aspects Drug approval / Economic aspects Arzneimittel (DE-588)4003115-9 gnd rswk-swf Produktlebenszyklus (DE-588)4135136-8 gnd rswk-swf Electronic books Arzneimittel (DE-588)4003115-9 s Produktlebenszyklus (DE-588)4135136-8 s 1\p DE-604 Hansen, Neal Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-48753-2 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118266755 Verlag URL des Erstveröffentlichers Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028813215&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ellery, Tony Pharmaceutical lifecycle management making the most of each and every brand Drug Industry / economics Drug Approval / economics Economics, Pharmaceutical / legislation & jurisprudence Marketing / methods Pharmaceutical Preparations / economics BUSINESS & ECONOMICS / Industries / Service bisacsh Pharmaceutical industry fast Industrie Wirtschaft Pharmaceutical industry / Economic aspects Drug approval / Economic aspects Arzneimittel (DE-588)4003115-9 gnd Produktlebenszyklus (DE-588)4135136-8 gnd |
| subject_GND | (DE-588)4003115-9 (DE-588)4135136-8 |
| title | Pharmaceutical lifecycle management making the most of each and every brand |
| title_auth | Pharmaceutical lifecycle management making the most of each and every brand |
| title_exact_search | Pharmaceutical lifecycle management making the most of each and every brand |
| title_full | Pharmaceutical lifecycle management making the most of each and every brand Tony Ellery, Neal Hansen |
| title_fullStr | Pharmaceutical lifecycle management making the most of each and every brand Tony Ellery, Neal Hansen |
| title_full_unstemmed | Pharmaceutical lifecycle management making the most of each and every brand Tony Ellery, Neal Hansen |
| title_short | Pharmaceutical lifecycle management |
| title_sort | pharmaceutical lifecycle management making the most of each and every brand |
| title_sub | making the most of each and every brand |
| topic | Drug Industry / economics Drug Approval / economics Economics, Pharmaceutical / legislation & jurisprudence Marketing / methods Pharmaceutical Preparations / economics BUSINESS & ECONOMICS / Industries / Service bisacsh Pharmaceutical industry fast Industrie Wirtschaft Pharmaceutical industry / Economic aspects Drug approval / Economic aspects Arzneimittel (DE-588)4003115-9 gnd Produktlebenszyklus (DE-588)4135136-8 gnd |
| topic_facet | Drug Industry / economics Drug Approval / economics Economics, Pharmaceutical / legislation & jurisprudence Marketing / methods Pharmaceutical Preparations / economics BUSINESS & ECONOMICS / Industries / Service Pharmaceutical industry Industrie Wirtschaft Pharmaceutical industry / Economic aspects Drug approval / Economic aspects Arzneimittel Produktlebenszyklus |
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