Seducing the subconscious: the psychology of emotional influence in advertising
"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Malden, MA [u.a.]
Wiley-Blackwell
2012
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| Schlagworte: | |
| Online-Zugang: | FRO01 FUBA1 UBG01 URL des Erstveröffentlichers |
| Zusammenfassung: | "Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"-- |
| Beschreibung: | 1 Online-Ressource (XI, 248 S.) |
| ISBN: | 9781119967637 9781119967620 9781119969006 |
Internformat
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| 100 | 1 | |a Heath, Robert |d 1947- |e Verfasser |0 (DE-588)173588654 |4 aut | |
| 245 | 1 | 0 | |a Seducing the subconscious |b the psychology of emotional influence in advertising |c Robert Heath |
| 264 | 1 | |a Malden, MA [u.a.] |b Wiley-Blackwell |c 2012 | |
| 300 | |a 1 Online-Ressource (XI, 248 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | |a "Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"-- | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising / Psychological aspects |2 fast | |
| 650 | 7 | |a Emotions |2 fast | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising / Psychological aspects | |
| 650 | 4 | |a Emotions | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unterbewusstsein |0 (DE-588)4121818-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 0 | 1 | |a Unterbewusstsein |0 (DE-588)4121818-8 |D s |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Heath, Robert 1947- |
| author_GND | (DE-588)173588654 |
| author_facet | Heath, Robert 1947- |
| author_role | aut |
| author_sort | Heath, Robert 1947- |
| author_variant | r h rh |
| building | Verbundindex |
| bvnumber | BV043394571 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn794488170 (OCoLC)794488170 (DE-599)BVBBV043394571 |
| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/9 |
| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043394571 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:47Z |
| institution | BVB |
| isbn | 9781119967637 9781119967620 9781119969006 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028813155 |
| oclc_num | 794488170 |
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| physical | 1 Online-Ressource (XI, 248 S.) |
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| publishDate | 2012 |
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| publisher | Wiley-Blackwell |
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| spelling | Heath, Robert 1947- Verfasser (DE-588)173588654 aut Seducing the subconscious the psychology of emotional influence in advertising Robert Heath Malden, MA [u.a.] Wiley-Blackwell 2012 1 Online-Ressource (XI, 248 S.) txt rdacontent c rdamedia cr rdacarrier "Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"-- BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Psychological aspects fast Emotions fast Psychologie Wirtschaft Advertising / Psychological aspects Emotions Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Unterbewusstsein (DE-588)4121818-8 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s Unterbewusstsein (DE-588)4121818-8 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-97488-9 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119967637 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Heath, Robert 1947- Seducing the subconscious the psychology of emotional influence in advertising BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Psychological aspects fast Emotions fast Psychologie Wirtschaft Advertising / Psychological aspects Emotions Werbepsychologie (DE-588)4140889-5 gnd Unterbewusstsein (DE-588)4121818-8 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4121818-8 |
| title | Seducing the subconscious the psychology of emotional influence in advertising |
| title_auth | Seducing the subconscious the psychology of emotional influence in advertising |
| title_exact_search | Seducing the subconscious the psychology of emotional influence in advertising |
| title_full | Seducing the subconscious the psychology of emotional influence in advertising Robert Heath |
| title_fullStr | Seducing the subconscious the psychology of emotional influence in advertising Robert Heath |
| title_full_unstemmed | Seducing the subconscious the psychology of emotional influence in advertising Robert Heath |
| title_short | Seducing the subconscious |
| title_sort | seducing the subconscious the psychology of emotional influence in advertising |
| title_sub | the psychology of emotional influence in advertising |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Psychological aspects fast Emotions fast Psychologie Wirtschaft Advertising / Psychological aspects Emotions Werbepsychologie (DE-588)4140889-5 gnd Unterbewusstsein (DE-588)4121818-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising / Psychological aspects Emotions Psychologie Wirtschaft Werbepsychologie Unterbewusstsein |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119967637 |
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