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Share this: the social media handbook for PR professionals

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public,...

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Bibliographische Detailangaben
Weitere Verfasser:	Waddington, Stephen 19XX- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Chichester Wiley 2012
Schlagworte:	BUSINESS & ECONOMICS / Public Relations Public relations Social media Wirtschaft Soziale Software Öffentlichkeitsarbeit Social Media Aufsatzsammlung
Online-Zugang:	FRO01 FUBA1 UBG01 UBT01 Volltext
Zusammenfassung:	Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill
Beschreibung:	1 Online-Ressource (XIV, 245 S.) Ill.
ISBN:	9781119207856 9781118404874 9781118404850 9781118404867

Internformat

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Datensatz im Suchindex

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dewey-ones	659 - Advertising and public relations
dewey-raw	659.20285/4678
dewey-search	659.20285/4678
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dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
format	Electronic eBook
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isbn	9781119207856 9781118404874 9781118404850 9781118404867
language	English
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spellingShingle	Share this the social media handbook for PR professionals BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Social media fast Wirtschaft Public relations Social media Soziale Software (DE-588)7550143-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd
subject_GND	(DE-588)7550143-0 (DE-588)4043188-5 (DE-588)4639271-3 (DE-588)4143413-4
title	Share this the social media handbook for PR professionals
title_auth	Share this the social media handbook for PR professionals
title_exact_search	Share this the social media handbook for PR professionals
title_full	Share this the social media handbook for PR professionals Chartered Institute of Public Relations (CIPR). Ed. by Stephen Waddington
title_fullStr	Share this the social media handbook for PR professionals Chartered Institute of Public Relations (CIPR). Ed. by Stephen Waddington
title_full_unstemmed	Share this the social media handbook for PR professionals Chartered Institute of Public Relations (CIPR). Ed. by Stephen Waddington
title_short	Share this
title_sort	share this the social media handbook for pr professionals
title_sub	the social media handbook for PR professionals
topic	BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Social media fast Wirtschaft Public relations Social media Soziale Software (DE-588)7550143-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd
topic_facet	BUSINESS & ECONOMICS / Public Relations Public relations Social media Wirtschaft Soziale Software Öffentlichkeitsarbeit Social Media Aufsatzsammlung
url	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207856
work_keys_str_mv	AT waddingtonstephen sharethisthesocialmediahandbookforprprofessionals AT charteredinstituteofpublicrelations sharethisthesocialmediahandbookforprprofessionals

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