The growth drivers: the definitive guide to building marketing capabilities
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, N.J.
Wiley
2012
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Schlagworte: | |
Online-Zugang: | FRO01 UBG01 Volltext |
Beschreibung: | Includes bibliographical references and index "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- |
Beschreibung: | 1 Online-Ressource (xxi, 294 pages) |
ISBN: | 9781119961185 1119961181 9781119208150 1119208157 |
Internformat
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100 | 1 | |a Bird, Andy |e Verfasser |4 aut | |
245 | 1 | 0 | |a The growth drivers |b the definitive guide to building marketing capabilities |c Andy Bird and Mhairi McEwan |
264 | 1 | |a Hoboken, N.J. |b Wiley |c 2012 | |
300 | |a 1 Online-Ressource (xxi, 294 pages) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
500 | |a "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- | ||
650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
650 | 7 | |a Economic development |2 fast | |
650 | 7 | |a Investments |2 fast | |
650 | 7 | |a Market segmentation |2 fast | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Wirtschaftsentwicklung | |
650 | 4 | |a Market segmentation | |
650 | 4 | |a Economic development | |
650 | 4 | |a Investments | |
700 | 1 | |a McEwan, Mhairi |e Sonstige |4 oth | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-119-95331-9 |
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Datensatz im Suchindex
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any_adam_object | |
author | Bird, Andy |
author_facet | Bird, Andy |
author_role | aut |
author_sort | Bird, Andy |
author_variant | a b ab |
building | Verbundindex |
bvnumber | BV043394058 |
classification_rvk | QP 612 |
collection | ZDB-35-WIC |
ctrlnum | (ZDB-35-WIC)ocn774281378 (OCoLC)774281378 (DE-599)BVBBV043394058 |
dewey-full | 658.8/02 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/02 |
dewey-search | 658.8/02 |
dewey-sort | 3658.8 12 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV043394058 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:24:46Z |
institution | BVB |
isbn | 9781119961185 1119961181 9781119208150 1119208157 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028812642 |
oclc_num | 774281378 |
open_access_boolean | |
owner | DE-861 |
owner_facet | DE-861 |
physical | 1 Online-Ressource (xxi, 294 pages) |
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publishDate | 2012 |
publishDateSearch | 2012 |
publishDateSort | 2012 |
publisher | Wiley |
record_format | marc |
spelling | Bird, Andy Verfasser aut The growth drivers the definitive guide to building marketing capabilities Andy Bird and Mhairi McEwan Hoboken, N.J. Wiley 2012 1 Online-Ressource (xxi, 294 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- BUSINESS & ECONOMICS / Green Business bisacsh Economic development fast Investments fast Market segmentation fast Wirtschaft Wirtschaftsentwicklung Market segmentation Economic development Investments McEwan, Mhairi Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-119-95331-9 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208150 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Bird, Andy The growth drivers the definitive guide to building marketing capabilities BUSINESS & ECONOMICS / Green Business bisacsh Economic development fast Investments fast Market segmentation fast Wirtschaft Wirtschaftsentwicklung Market segmentation Economic development Investments |
title | The growth drivers the definitive guide to building marketing capabilities |
title_auth | The growth drivers the definitive guide to building marketing capabilities |
title_exact_search | The growth drivers the definitive guide to building marketing capabilities |
title_full | The growth drivers the definitive guide to building marketing capabilities Andy Bird and Mhairi McEwan |
title_fullStr | The growth drivers the definitive guide to building marketing capabilities Andy Bird and Mhairi McEwan |
title_full_unstemmed | The growth drivers the definitive guide to building marketing capabilities Andy Bird and Mhairi McEwan |
title_short | The growth drivers |
title_sort | the growth drivers the definitive guide to building marketing capabilities |
title_sub | the definitive guide to building marketing capabilities |
topic | BUSINESS & ECONOMICS / Green Business bisacsh Economic development fast Investments fast Market segmentation fast Wirtschaft Wirtschaftsentwicklung Market segmentation Economic development Investments |
topic_facet | BUSINESS & ECONOMICS / Green Business Economic development Investments Market segmentation Wirtschaft Wirtschaftsentwicklung |
url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208150 |
work_keys_str_mv | AT birdandy thegrowthdriversthedefinitiveguidetobuildingmarketingcapabilities AT mcewanmhairi thegrowthdriversthedefinitiveguidetobuildingmarketingcapabilities |