Organizational change: creating change through strategic communication
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Bibliographische Detailangaben
1. Verfasser: Lewis, Laurie K. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Chichester, West Sussex, U.K. Wiley-Blackwell 2011
Schriftenreihe:Foundations of communication theory 2
Schlagworte:
Online-Zugang:FRO01
UBG01
Volltext
Beschreibung:Title from title screen
Includes bibliographical references
"What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implemented communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Written for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation."--
Beschreibung:1 Online-Ressource
ISBN:9781444340341
1444340344
9781444340358
1444340352
9781444340372
1444340379
1405191899
1405191902
9781405191890
9781405191906
1283407310
9781283407311

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