Win/loss reviews: a new knowledge model for competitive intelligence
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
©2011
|
| Series: | The executive leadership series
|
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references and index "Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance"--Provided by publisher |
| Physical Description: | 1 Online-Ressource (xxii, 202 pages) |
| ISBN: | 9781119202387 1119202388 9781118102596 1118102592 9781118102602 1118102606 9781118102589 1118102584 1283176920 9781283176927 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:45Z |
| institution | BVB |
| isbn | 9781119202387 1119202388 9781118102596 1118102592 9781118102602 1118102606 9781118102589 1118102584 1283176920 9781283176927 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028812031 |
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| owner_facet | DE-861 |
| physical | 1 Online-Ressource (xxii, 202 pages) |
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| publishDate | 2011 |
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| publisher | Wiley |
| record_format | marc |
| series2 | The executive leadership series |
| spelling | Marcet, Rick Verfasser aut Win/loss reviews a new knowledge model for competitive intelligence Rick Marcet Hoboken, N.J. Wiley ©2011 1 Online-Ressource (xxii, 202 pages) txt rdacontent c rdamedia cr rdacarrier The executive leadership series Includes bibliographical references and index "Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance"--Provided by publisher BUSINESS & ECONOMICS / Information Management bisacsh BUSINESS & ECONOMICS / Knowledge Capital bisacsh Business intelligence fast Competition fast Marketing / Evaluation fast Strategic planning fast Wirtschaft Marketing / Evaluation Business intelligence Strategic planning Competition Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-00741-9 Erscheint auch als Druck-Ausgabe, Hardcover 1-118-00741-7 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202387 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Marcet, Rick Win/loss reviews a new knowledge model for competitive intelligence BUSINESS & ECONOMICS / Information Management bisacsh BUSINESS & ECONOMICS / Knowledge Capital bisacsh Business intelligence fast Competition fast Marketing / Evaluation fast Strategic planning fast Wirtschaft Marketing / Evaluation Business intelligence Strategic planning Competition |
| title | Win/loss reviews a new knowledge model for competitive intelligence |
| title_auth | Win/loss reviews a new knowledge model for competitive intelligence |
| title_exact_search | Win/loss reviews a new knowledge model for competitive intelligence |
| title_full | Win/loss reviews a new knowledge model for competitive intelligence Rick Marcet |
| title_fullStr | Win/loss reviews a new knowledge model for competitive intelligence Rick Marcet |
| title_full_unstemmed | Win/loss reviews a new knowledge model for competitive intelligence Rick Marcet |
| title_short | Win/loss reviews |
| title_sort | win loss reviews a new knowledge model for competitive intelligence |
| title_sub | a new knowledge model for competitive intelligence |
| topic | BUSINESS & ECONOMICS / Information Management bisacsh BUSINESS & ECONOMICS / Knowledge Capital bisacsh Business intelligence fast Competition fast Marketing / Evaluation fast Strategic planning fast Wirtschaft Marketing / Evaluation Business intelligence Strategic planning Competition |
| topic_facet | BUSINESS & ECONOMICS / Information Management BUSINESS & ECONOMICS / Knowledge Capital Business intelligence Competition Marketing / Evaluation Strategic planning Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202387 |
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