Win/loss reviews: a new knowledge model for competitive intelligence
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Bibliographische Detailangaben
1. Verfasser: Marcet, Rick (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken, N.J. Wiley ©2011
Schriftenreihe:The executive leadership series
Schlagworte:
Online-Zugang:FRO01
UBG01
Volltext
Beschreibung:Includes bibliographical references and index
"Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance"--Provided by publisher
Beschreibung:1 Online-Ressource (xxii, 202 pages)
ISBN:9781119202387
1119202388
9781118102596
1118102592
9781118102602
1118102606
9781118102589
1118102584
1283176920
9781283176927

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